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url="https://www.youtube.com/embed/kDj4grww72Q?si=nIeMJduaCePgJ8z_"
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What do we often reflect on when summing up the year? We recall happy moments, achieved goals, new acquaintances, and express gratitude to those who supported us. Yet, we must remember that successes are possible thanks to the challenges we overcome.

For companies, year-end evaluations are a process of analyzing and assessing achievements, allowing them to draw a line under the past period and identify key successes and areas for improvement. Additionally, this helps in planning future strategies.

In this article, we invite you to look back on what 2024 was like for businesses and to summarize the year by highlighting Altcraft’s major achievements.


## What shaped the business environment in the past year

In 2024, B2B companies focused on implementing innovations, sustainable development, and customer-centric approaches to quickly adapt to changes in the market environment.

The business-to-business sector evolved by embracing new technologies, meeting changing customer demands, and navigating global economic conditions. Below are the key trends and events that defined this period:

- Organizations actively adopted digital solutions to enhance their efficiency and competitiveness; 

- Customer approaches became more [**personalized**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters); 

- Modern businesses increasingly collaborated with strategic partners to develop comprehensive solutions. Instead of competing, companies found value in joining forces to meet customer needs; 

- Video content became an essential part of digital marketing in the B2B sector; 

- With the growing volume of digital data, companies strengthened their information security measures.


## Changes and updates at Altcraft

As previously noted, the year focused on integrating new technologies into processes to automate marketing and sales, [**enhancing the customer experience**](https://altcraft.com/blog/customer-experience-in-digital-strategies). Significant attention was also given to improving the platform’s quality.
The Altcraft brand actively developed its product, updating and refining its functionality. This enabled the company to expand its capabilities, meet market demands, and increase the efficiency of business processes.

### Partnership

This fall, Altcraft entered into a strategic partnership with [**Pixcraft**](https://altcraft.com/blog/altcraft-and-pixcraft-a-partnership), aimed at expanding the functional capabilities of both companies.

[**Pixcraft**](https://pixcraft.io/) is a leading company in developing innovative plugins and tools, offering comprehensive solutions that consolidate all necessary resources for marketers, designers, and developers in one place. The companies have joined forces to enhance productivity and improve the quality of work.

## What’s new in Altcraft Platform

This year, significant attention was given to the technical aspects of the product. We not only expanded the functionality of Altcraft but also made notable changes. Many of these updates were previously detailed in our blog, but we would like to highlight them again here:

### 1. [**Mobile SDK**](https://guides.altcraft.com/en/developer-guide/sdk/features/)

We introduced a tool for integrating push notifications into mobile applications. It simplifies connecting Altcraft's notification system to Android and iOS via Firebase and APNs. With it, you can send notifications containing text, images, and buttons, track their delivery and user interactions, and automatically retry failed requests.

### 2. Global control groups

This new feature allows the creation of profile groups that are excluded from marketing communications. The global control groups mechanism helps assess campaign effectiveness, optimize strategies, and refine core marketing communications.

### 3. New scenarios

In addition to a modern and user-friendly interface, it is now possible to capture profiles based on multiple conditions within a single scenario. This enables users to account for various entry points without creating multiple new scenarios. Up to 10 such conditions can be added to one scenario. For more details on working with scenarios, please refer to the [**documentation section**](https://guides.altcraft.com/en/user-guide/automation-scenarios/9406861/).

<Img
img="/uploads/combined_profile_capture_4106302378.png"
alt="Combined profile capture in Altcraft"
src="Combined profile capture in Altcraft automation scenario"
/>

### 4. [**NPS testing in forms**](https://guides.altcraft.com/en/user-guide/weblayers/forms/nps/)

This method helps evaluate the overall level of customer satisfaction, identify product weaknesses, and strengthen audience engagement strategies. The platform allows you to set up surveys to assess customer loyalty to a company, product, or service.

<Img
img="/uploads/nps_testing_3e325b8528.png"
alt="NPS testing in forms"
/>

### 5. Product feed import via link in Market

Altcraft now supports synchronization of products and SKUs in Market with data from a product feed. This feature eliminates the need to upload a new YML file every time the product feed is updated. Learn more about setting up synchronization with a product feed in the [**documentation**](https://guides.altcraft.com/en/user-guide/market/products/feed-import/).

### 6. Improved customer profile import

The interface has become more user-friendly, with new features that make the import process even more efficient. You can now select file encoding, specify a delimiter, adjust date formats, and edit phone number formats. These updates save time and reduce errors. For more details on the updates, check the [**documentation**](https://guides.altcraft.com/en/user-guide/changelog/v2024470/).

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thumbnail="/uploads/improved_customer_profile_import_35ec48b97c.png"
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original="/uploads/import_in_altcraft_7ce8cae6b7.png"
thumbnail="/uploads/import_in_altcraft_7ce8cae6b7.png"
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### 7. Email campaign editor update

The visual editor for creating email campaigns has been updated. It now allows you to quickly design email templates and adjust their display for different viewing modes, including mobile devices and dark mode interfaces. The editor supports the simultaneous creation of standard HTML emails and AMP emails with interactive elements. The best part? You don’t need markup language skills or coding experience. Simply drag and drop the necessary elements into your email and replace the text with your own.

## Content, marketing, and PR

We have been actively working to improve the quality of our work, strengthen brand recognition, and develop marketing channels.

- We significantly increased the volume of content: the number of articles grew threefold, and over the year we published more than 150 materials in the blog and glossary. 

- We gradually began integrating AMP technology into our newsletters, making our emails more interactive and dynamic.
- With the advancement of artificial intelligence and machine learning technologies, the use of neural networks in video processing has become an important trend of the year. Following the modern trends in digital marketing, we implemented a neural network for video processing.

<Img
img="/uploads/example_of_a_generated_video_eff9811795.png"
alt="Generated video on Altcraft's blog"
src="An example of a generated video on Altcraft's blog"
/>

- In addition to traditional articles, we explored a new format – interviews. We spoke with the CEO of Altcraft and prepared interesting and useful [**articles**](https://altcraft.com/en/blog).

<Img
img="/uploads/conversation_with_altcraft_ceo_af2f3d12a2.png"
alt="Conversation with Altcraft’s CEO on ML"
/>

## Summary

In the coming year, Altcraft is set for ambitious projects and expanded functionality. We will continue to enhance the product, opening new horizons for marketing automation, focusing on companies with high demands for security, performance, and flexibility.

All the changes mentioned highlight our ability to adapt to market challenges and demands. This not only helps us stay competitive but also strengthens our customer relationships. Altcraft’s ambitions have gained new momentum. We are confident that 2025 will bring even more transformations, opening new paths for development for us and our clients.

Dear readers of the Altcraft blog, may every step you take in the New Year pave the way to new heights and growth opportunities!

Altcraft goes on enhancing its product in 2025, focusing on security, performance & flexibility, aiming to strengthen customer relationships & drive innovation.

the-results-2024.png

About what the outgoing year 2024 was like for business. We summarize and highlight the main achievements of Altcraft.

2024 Altcraft Results: New Features, Partners & Training 

Altcraft: the Results of 2024

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alt="Best Send Time"
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The world is changing rapidly, and those who can adapt to modern technologies stay one step ahead of their competitors. Today, we’ll discuss how machine learning (ML) is transforming the field of marketing.

Machine learning (ML) is a technology that enables systems to analyze data, identify patterns, and use them to make predictions or decisions without requiring manual programming for every step.

The relevance of ML in marketing cannot be overstated. It helps not only with segmenting target audiences but also with optimizing advertising campaigns, forecasting sales, and even personalizing offers. For instance, predictive analytics algorithms can process vast amounts of data on user behavior on a website and recommend products that align with their interests. This not only boosts conversion rates but also enhances the user experience.

There is a wide range of machine learning algorithms available, each designed to solve different types of tasks. Choosing the right mechanism can significantly influence the final analysis results. Let’s take a closer look at one of the most popular models developed using ML methods — the Best Send Time model.
 
<Note>
To learn more about other applications of machine learning algorithms, check out our article "[Forecasting Marketing Trends with Data Analysis and Machine Learning](https://altcraft.com/blog/forecasting-marketing-trends-with-data-analysis-and-machine-learning)."
</Note>

## Best Send Time model

The Best Send Time model helps determine the optimal time to send a message to a customer. Why is this so important?

Imagine sending a promotional message at 3 a.m. What are the chances that the customer will see and open it? Or, consider sending it on an inconvenient day when your target segment is preoccupied with other tasks—the message might simply go unnoticed. Poor timing can lower open rates, diminish customer engagement, and ultimately lead to a drop in revenue.

One of the major international companies approached us to integrate the Best Send Time model into their marketing strategy. The client faced challenges in accurately segmenting their database for message timing. Due to the sheer volume of data, they couldn’t handle the task on their own and entrusted it to our team. How did the process of "creating" and "bringing to life" the Best Send Time model within [**CDP Altcraft**](https://altcraft.com/en/features/cdp) unfold? **Denis Chumachenko**, the company’s CEO, shares the story.

### — Denis, in your opinion, how does machine learning impact marketing?

— In today’s world, machine learning significantly accelerates and optimizes processes by automating routine tasks. Marketing professionals use it to predict user behavior, allowing them to adjust their strategies. For marketers, it’s crucial to predict the best time to send communications, as this increases the likelihood of messages being opened and products being purchased. One of the key goals of marketing is generating sales, which means striving to boost them and engage customers more effectively.

### — Can you explain the essence of this model and its unique features?

— There’s a common belief that the process simply involves creating multiple time intervals and, based on segmentation, concluding that if a person clicked at a certain time before, they will click again at the same time. However, this is an incorrect approach. What if the calculations show their active time is 2 p.m., but it’s already 3 p.m.? Should you wait until the next day? That’s illogical. In reality, people have several active periods throughout the day. Our model determines when the client is most ready to engage while also considering their nearest active time window. This ensures you never miss the best moment to send a message to your audience. That’s undoubtedly a key feature of the Best Send Time model in Altcraft.


### — How was the model created, and what challenges did you face?

— Initially, we chose the Gradient Boosting method to solve the task and used the [**XGBoost**](https://xgboost.ai/) library. However, this approach turned out to be unsuccessful, as it didn’t provide the required performance on large datasets. To speed up predictions, we retrained the model using the [**CatBoost**](https://catboost.ai/) library and achieved a performance increase of more than 30 times compared to the initial version. We also faced the challenge that no ready-made library for working with CatBoost existed for our main programming language, GoLang. So, we had to develop one from scratch. We named it CatBoostGo and began actively using it to solve machine learning tasks within our team. The final result of our work was the previously mentioned Best Send Time model, which predicts the best time to send a message with mathematically confirmed accuracy of 82%.

### — But why not 100% or something close to it?


— The model in question analyzes clients’ historical data. It processes information about each user and their activity. At the right moment, when a marketer needs to initiate communication—like within a specific scenario—the model predicts the optimal time for this in real time. It’s worth mentioning that data processing and predictions occur very quickly, even on large volumes, up to 100 million profiles. Regarding accuracy: if an ML model shows 100% accuracy, it likely means there’s an error in the training process, or the answer to the question is contained within the question itself. For predicting the best time to send messages, accuracy between 80% and 90% is considered excellent. The 82% accuracy figure was achieved using very large datasets provided by the client, containing data on individuals from various countries worldwide. However, when we narrowed the dataset to focus on a single country, the model demonstrated 93% accuracy.

### — What enabled you to achieve such results?


— I believe it’s simply because our team consists of highly skilled professionals who approach familiar challenges with fresh perspectives. We also owe a great deal of gratitude to our client, who provided the data for training; without it, we wouldn’t have achieved such results. The Altcraft team is always open to new proposals and ready to implement any innovative ideas.


### — What advantages set Altcraft Platform apart from similar solutions?


— Modern software often comes with an overwhelming amount of functionality, making it difficult to navigate. Users expect AI to automatically handle all tasks for them, but this approach comes with a limitation: an ML module taking full control prevents users from making adjustments or customizing settings.
At Altcraft Platform, we strive to maintain a balance between automation powered by ML models and functions that users can manage themselves.

<Note>
For more detailed information about how the Best Send Time model works within the CDP Altcraft platform, please refer to the [documentation](https://guides.altcraft.com/en/user-guide/segmentation/89325640/).
</Note>

## Conclusion

It can be confidently stated that [**machine learning**](https://altcraft.com/blog/customer-data-for-machine-learning) is becoming a key tool in the arsenal of the modern marketer. The ability to analyze vast amounts of data, uncover hidden patterns, and predict consumer behavior opens up new horizons for optimizing strategies and improving campaign efficiency. Integrating machine learning into marketing processes not only helps businesses better understand their audience but also provides a competitive edge in a dynamically changing market. In a world where data plays a pivotal role, leveraging machine learning is not just a trend but a necessity for achieving success!

Machine learning empowers marketers to analyze data, predict behavior, optimize strategies, and gain a competitive edge in a data-driven world.

ml.png

About how machine learning is transforming marketing. Let's look at one of the popular models in the Altcraft Platform - Best Send Time.

Best Send Time: Insights from Altcraft’s CEO on ML

Algorithms vs Intuition: A Conversation with Altcraft’s CEO on ML – The Best Send Time Model

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The IT sector is constantly evolving with new technologies and tools. [**Altcraft**](https://altcraft.com/en) and [**Pixcraft**](https://pixcraft.io/) are excited to announce a strategic partnership aimed at expanding the capabilities of both companies. Altcraft, a leader in marketing automation, joins forces with Pixcraft, an innovator in tools for marketers and designers. Together, we aim to deliver new solutions that enhance productivity and improve work quality.

## About the partner

Let's get to know our new partner and its product more closely. Pixcraft is a leading developer of innovative plugins and tools, offering comprehensive solutions that bring everything marketers, designers, and developers need into one place. The company’s products are known for their extensive functionality and versatility, helping users streamline workflows and improve the quality of their projects. The creators aimed to reach a broad audience of specialists by designing a service that is easy to use and aligns with modern marketing trends. According to Anton Chirkov, CEO of Pixcraft: 

>We aimed to address the needs of different professionals working with emails, providing each one with a convenient tool. Marketers get a simple and intuitive block editor, designers receive a Figma plugin, and developers benefit from the TJML framework.


## Advantages of Pixcraft

Pixcraft's tools offer several key advantages:

- **Innovative approach:** The company actively implements new technologies, making the design process more creative and efficient. 

- **Broad compatibility:** The company’s solutions integrate easily with other tools and platforms, simplifying work for professionals and allowing them to focus on creative tasks. 

- **Cost and time optimization:** Using Pixcraft products reduces project development expenses and significantly saves specialists’ time. 

- **Ease of use:** An intuitive interface and rich functionality make the plugins accessible to all user categories—from beginners to professionals.

## Pixcraft tools

Let’s take a closer look at each Pixcraft tool currently available:

### [**Pixcraft Builder visual email constructor**](https://pixcraft.io/builder)

Pixcraft Builder is a simple and convenient block-based email editor that allows you to create your master template from your own designs, for example, by importing a design from Figma, or by using the ready-made blocks provided by the constructor.

Pixcraft Builder supports both standard HTML email layouts and interactive AMP emails for implementing various mechanics: forms, ratings, live feeds, and more. You don’t need HTML coding skills. Pixcraft adheres to a no-code approach. Thus, you can use pre-built blocks, customize their design and text, and add links—all in a visual mode. Once your work is finished, you can test the email’s display accuracy in a mobile client interface and in dark mode without leaving the block editor. You can export the project to an [**ESP**](https://altcraft.com/blog/differences-between-cdp-dmp-esp-crm-erp) or download it as a ZIP file for further configuration in any ES.

Thanks to high adaptability, responsive design, and diverse functionality, Pixcraft Builder enables you to generate ready-to-use email code in just a few minutes.

<Video
url="https://www.youtube.com/embed/EjHEgd-HB4c?si=2xT9F0MsafWwfUtl"
/>

### [**Interactive AMP emails in Pixcraft**](https://pixcraft.io/email)

The technology allows real-time communication with the server: updating email content upon opening or sending any data to the server.

Create a form in the visual editor and set [**validation**](https://altcraft.com/glossary/what-is-a-valid-email) parameters. Collected data will be stored in your account. If needed, you can export this data to a CSV file or Google Docs. To instantly transfer data to a [**CRM**](https://altcraft.com/glossary/what-is-a-crm-system), ESP, or website, you can configure a webhook. You can also manage data even after the email is sent: modify text, update products, set current prices and discounts, and more. You can motivate users to share their opinions by enabling live interactions directly in the email. If necessary, add moderation and a profanity filter.

This technology offers the following benefits:

- **Increased engagement:** Interactive elements capture subscribers’ attention and keep them engaged, boosting conversion rates. 

- **Reactivating interest:** Gamification mechanics effectively re-engage inactive subscribers. 

- **Understanding your audience:** New email metrics, such as time spent in the email, forms, ratings, live feed interactions, and more, help you connect more closely with your audience and understand them better.

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url="https://www.youtube.com/embed/UXrJyqzta1k?si=SH7l2U2MeeWuZ6Eg"
/>


### [**TJML framework**](https://pixcraft.io/framework)

A free email framework for creating responsive HTML and AMP emails.

To start using TJML, connect the JavaScript library, and once your email is ready, export the resulting HTML code.

TJML Framework by Pixcraft offers:

- **Responsiveness:** The framework generates responsive email layouts by default. 

- **Speed:** TJML Framework cuts down coding time by half. 

- **Simplicity:** It lowers the entry barrier to email coding. 

- **Quality:** Emails display perfectly across all mail clients.

For more detailed information on using the framework, please refer to the [**documentation**](https://docs.pixcraft.io/en/framework/documentation).

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url="https://www.youtube.com/embed/8UYU7JRWvZk?si=6oW1vP2F1St4P1iH"
/>


### [**HTML to AMP email converter**](https://pixcraft.io/convertor)

Convert your HTML email to AMP to leverage AMP forms, embed games, and other engaging features.

For example, if you need to send a message with interactive elements but lack the time or desire to do the coding, simply convert HTML to AMP and add your favorite carousels and forms with minimal effort.

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url="https://www.youtube.com/embed/HsZqma0gaDk?si=Vk2h95CGuusDq-NG"
/>

## Plugins for Figma

### [**PixCraft Email Generator**](https://www.figma.com/community/plugin/1403763341617358835/)

A plugin for creating emails. It allows you to export your design layout from Figma directly as ready-made HTML/AMP code. It offers an extensive library of pre-made blocks, or you can use your custom design. AMP support enables creating AMP forms and carousels right in Figma. There are specific features, such as mobile adaptation settings and other functions accessible through the properties tab. The plugin works with AI — generating images and texts to speed up and optimize the email creation process. It also includes a testing mode for mobile view and dark theme display. You can export your email to an ESP directly from Figma.

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url="https://www.youtube.com/embed/pdimy_b0APA?si=hjtjK-tn28o_QNNR"
/>


### [**Dark Me**](https://www.figma.com/community/plugin/1210863977149285175/dark-me)

A free plugin for UI development. It allows you to create a dark theme for your user interface in just one click. Several modes are available, and for more refined adjustments, there are HSL filters: manipulating the hue, saturation, and lightness of your design layout.
 
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url="https://www.youtube.com/embed/PKmHEDQN16s?si=MuocE-8u3jXXAFeI"
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### [**Styles & Variables Viewer**](https://www.figma.com/community/plugin/1332412206147274506/export-styles-and-variables-to-css)

An alternative to Figma's dev mode. It conveniently exports CSS styles for the selected element. It provides all variables and styles from collections in a developer-friendly format: JSON, variables, or CSS classes. There is also an option to export original images and GIF animations.

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url="https://www.youtube.com/embed/MbOOPDwFxQM?si=ic_2Y8HbVr_FOs-I"
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## Conclusion

We are confident that this partnership will open new opportunities for us and our clients. Designers will be able to create more user-friendly interfaces, while marketers will gain a better understanding of their audience and its needs, leading to increased customer satisfaction and loyalty. Pixcraft integrates seamlessly with [**Altcraft Platform**](https://altcraft.com/en/features/cdp), so if you want to enhance the responses to your campaigns and make the analytics of your marketing efforts clearer and more comprehensible, use these two products together.

This partnership will enhance user-friendly designs and deepen audience insights, boosting satisfaction and loyalty through seamless integration.

pixcraft-altcraft.png

In this article, we will talk about how to improve the design, deepen the understanding of the audience, increasing satisfaction and loyalty through seamless integration.

Altcraft & Pixcraft: Collaboration for Innovative Solutions

Altcraft and Pixcraft: A Partnership for Innovative Solutions

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Altcraft continues to evolve, enhancing our product and expanding platform capabilities. This article covers the new mobile SDK and the Notify channel.

## Altcraft mSDK

**A mobile SDK** is a set of tools for building mobile applications. It helps achieve platform-specific goals and implement new features in apps. Generally, an SDK is a package of libraries.

Altcraft introduces the developed mobile SDK — [**Altcraft mSDK**](https://guides.altcraft.com/en/developer-guide/sdk/features/). This mobile programming interface allows push notification integration into mobile apps, making it easier and faster to connect Altcraft notifications to Android and iOS applications.

### Altcraft mSDK features

The connection is facilitated through Firebase and APNs services. Integration on the Android platform is based on Firebase, and for iOS, it is available with both Firebase and APNs.

The connection allows you to:

- **Subscribe users to Altcraft push notifications**

After integration, the Firebase Cloud Messaging device token or APNs device token is sent to the server, where a subscriber profile is created to receive push notifications.

- **Support text, images, and buttons in notifications**

With Altcraft mSDK, push notifications support text and images, and buttons enable actions to be triggered on click. For example, this could be a URL link, a deep-link to a specific section within the app, or simply opening the required app.

- **Update tokens on the Altcraft server promptly**

To prevent delays in sending pushes, tokens must be kept current on devices. Altcraft mSDK monitors changes in APNs or FCM tokens and automatically updates the token on the platform’s server.

- **Generate analytics on notification delivery and user interactions**

The SDK logs events such as push delivery and clicks. The data is then sent to the server and used to build statistical reports for analysis.

- **Retry unsuccessful requests**

If a request contains an error, its data is saved, and retries are handled via BackgroundTasks, which helps maintain data accuracy and ensures the request completes, even in the app's minimized mode. Retry and error-checking also occur when receiving push notifications and during app launches.

- **Operate in background mode**

Subscription requests and token updates are completed even if the client exits the app before the procedure is finished, which reduces client data loss.

These capabilities are supported by both Firebase and APNs.

## Notify channel

Integration with the Notify communication channel is now available. Notify supports the sending of transactional and service notifications through VK, Odnoklassniki, and SMS.

<Img
img="/uploads/170159_bc0fc48f64.png"
alt="A new communication channel Notify is added"
/>

You can configure the channel in the [**resource**](https://guides.altcraft.com/en/user-guide/profiles-and-databases/66427/) and review the capabilities of custom templates. For more information on integration setup and connection creation, see the [**documentation**](https://guides.altcraft.com/en/user-guide/integrations/notify/).


### Notify channel features

Notify supports the sending of service and business messages after the template is approved and integration is configured. For questions about connectivity, you can reach out via the email **notify@corp.mail.ru**.

With Notify, you can access information about sent, delivered, and read messages, engage in dialogues with clients (for service notifications only), and send images (up to 5 images). Charges apply only to successfully delivered notifications.

## Conclusion

In this article, we introduced you to the new features of Altcraft Platform. For more details about the updates, added capabilities, and methods for working with Altcraft mSDK and Notify, you can visit the [**documentation site**](https://guides.altcraft.com/en/user-guide/).

The article highlights new features of the Altcraft platform, including updates on Altcraft mSDK and Notify. Visit the documentation for more.

mobile-sdk.png

About new features of the Altcraft platform, including updates to the Altcraft mSDK and Notify.

Mobile SDK & Notify: What’s New on Altcraft Platform

Updates in Altcraft Platform: Mobile SDK and Notify

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The Altcraft team keeps developing the platform's functionality. Today, we'll discuss the latest updates: importing products to the Market from a product feed, combined profile capture in scenarios, and Viber integration through MTS OmniChannel.

## Product Import to Market from Product Feed

Users can now set up synchronization of product and SKU data in the Market with their product feed data. This feature eliminates the need to upload a new YML file every time changes occur in your feed. The platform will automatically update the data in the Market according to the specified schedule. This import helps synchronize your online store's data with data in Altcraft Platform.

<Img
img="/uploads/product_import_to_market_858816c79f.jpg"
alt="Product Import to Market"
/>

To activate product import, click "Market" and choose "Scheduled product import." Provide the link to your product feed. If your file requires authorization, create a connection. Then, choose a schedule. You can also select additional import options if needed.

<Img
img="/uploads/schedule_product_market_6157276217.jpg"
alt="Scheduled Product Import"
/>

After the first run, the import history and information about the added products will be displayed in the table below. You can also view the status and number of errors that occurred during synchronization.

<Img
img="/uploads/status_and_number_of_errors_a1e7b82747.jpg"
alt="Synchronization"
/>

Full instructions for using scheduled import are available in the [guide](https://guides.altcraft.com/en/user-guide/market/products/feed-import/).

## Multiple Profile Capture in Scenarios

The latest update lets you capture profiles based on multiple conditions within a single scenario. This means you can handle different customer login situations without needing to create separate scenarios for each one. Each scenario can now include up to 10 conditions.

<Img
img="/uploads/multiple_profile_scenarios_5f86ee6a33.jpg"
alt="Multiple Profile Capture in Scenarios"
/>

Scenarios now provide statistics on captured profiles, including individual statistics for each condition. This feature allows you to analyze capture data from various business points.

For more information on configuring scenarios and their elements, please refer to the [guide](https://guides.altcraft.com/en/user-guide/automation-scenarios/9407058/).

## MTS OmniChannel Integration

A new provider for sending messages to Viber has been added — MTS OmniChannel. To connect Viber integration, go to the "Integrations" section in the main menu, choose the type — Viber. Select the provider for sending messages and follow the instructions. See the [guide ](https://guides.altcraft.com/en/user-guide/communication-channels/76808933/) for more on integration.

<Img
img="/uploads/mts_omnichannel_integration_aef4e622c9.jpg"
alt="OmniChannel Integration"
/>

## Conclusion 

In this article, we have briefly described the new features of Altcraft Platform. We recommend that you try it out as soon as possible. Our team will continue to improve the product to enhance your marketing strategies.

The Altcraft Platform marketing automation platform has regular updates. In the new article, read about product import to market from product feed, combined profile capture in scenarios, and MTS OmniChannel integration.

updates.png

New tools have been introduced in Altcraft. In the article, we talk about the integration with MTS OmniChannel, import to market from product feed and more.

Updates of Altcraft Platform: Import from Product Feed and Combined Profile Capture in Scenarios

Altcraft Platform Updates: Product Import to Market and MTS OmniChannel Integration

1. <Img
img="/uploads/support_chat_and_vk_ads_02ff1a89a6.png"
alt="Altcraft Platform Updates"
/>

Our team continues to develop and improve the product by adding new useful features. In this article, we will cover integration with VK Ads, a new provider in Viber, and support chat. 

## New Provider for Sending Messages to Viber

Previously, there was only one provider available for sending messages to Viber — Devino Telecom. With the latest update, we have added the option to send messages through SMS Traffic.

To set up integration in the main menu, open the «Integrations» section, and select the type – Viber. Select a provider for sending — Devino Telecom or SMS Traffic. Read the detailed instructions for setting up the messenger in the [**guide**](https://guides.altcraft.com/en/user-guide/communication-channels/76808933/). 

<Img
img="/uploads/new_provider_for_viber_73fa504883.png"
alt="New Provider for Sending Messages"
/>

## New Integration — VK Ads

[**Altcraft**](https://altcraft.com/en) is expanding its list of integrations with advertising platforms. In the recent update, the platform has introduced integration with VK Ads. Now you can synchronize the data of the platform's static segments with audiences in VK Ads. 

This means that you can transfer segments from the platform to VK Ads. This allows the service to leverage the profile data to identify your target audience and launch targeted ads specifically for them. Targeted advertising is a type of advertising that is displayed to social media users on the right-hand side of the page, in the news feed and stories, and is targeted to an audience with specific parameters.

### Connecting to the VK Ads™ account

For connection, you will need a VK Ad™ account with the «‎Advertiser»‎ status that has also been moderated by the service.

<Img
img="/uploads/vk_ad_9a4207fa53.png"
alt="VK Ad™ account for connection"
/>

First, you need to establish the connection on the platform. In the main menu, select «Settings» — «Connections» — VK Ads™ connection type. To add a new one, click «Create». A window for creating a new connection will appear. In the fields at the top of the screen, enter the name and description.

<Img
img="/uploads/vk_ads_connection_type_699188d01d.png"
alt="A window for creating a new connection in Altcraft Platform"
/>

In the cloud version of Altcraft Platform, when connecting VK Ads™, the service settings page will open in your browser. It will request permission for Altcraft Platform. Click «Allow access». Your connection will appear in the list of connections on the platform.

In the on-premises version, to connect your account, you need to provide your Client ID and Client Secret key. You can find these values in the VK Ads™ account settings under the «General» tab in the «API Access» section by clicking on the «Request API Access» button.

Once you have confirmed your contact information, you will receive access to your *client id*, which is used on the platform for the «Client ID» field. To copy the *client secret* value for the «Client secret key» field, click the corresponding button and save it. Once all the fields are filled in, click the «Connect» button.

Upon saving, you can proceed to configure the integration.

### VK Ads™ Integration into Altcraft Platform

In the Altcraft main menu, click on the "Integrations" section. Select the type — VK Ads™ — and then click the «Create» button at the top of the page.

<Img
img="/uploads/altcraft_main_menu_dee610934a.png"
alt="Altcraft Platform's main menu"
/>

You will see the integration creation window. By clicking the «Select connection» button, you can create a new connection or select an existing one from the menu. Next, on the «Basic Settings» tab, enter a Name and Description for the integration.

<Img
img="/uploads/new_connection_in_altcraft_1887c27491.png"
alt="The integration creation window in Altcraft Platform"
/>

In the «Integration Settings» section, you can select the database, export segments (up to 20), and the type of data to be transmitted. VK Ads™ supports the integration of the following data types:

- VKontakte ID;

- Email;

- Odnoklassniki ID;

- Phone numbers;

- Google Advertising ID;

- Device IDFA.

After selecting the type of data to be transmitted, you will see the window with a selection of fields from which information will be exported from the platform. Please note that the integration will only export data from the selected database.

<Img
img="/uploads/window_with_a_selection_of_fields_d544f4d50d.png"
alt="The window with a selection of fields from which information will be exported"
/>

The "Integration schedule" section lets you set how often the integration will run.

<Img
img="/uploads/integration_schedule_4f8c7b0ac7.png"
alt="Integration schedule"
/>

Upon successful integration, the settings page will display a section titled «Synchronized Audiences», where you can find a list of audiences transferred to VK Ads™. Additionally, the «Integration Statistics» section will provide detailed information regarding synchronization activity over the past week, including specific actions and any errors encountered.

<Img
img="/uploads/integration_statistics_8604d2523f.png"
alt="Integration Statistics"
/>

For full instructions, please refer to our [**guide**](https://guides.altcraft.com/en/user-guide/integrations/vk/).


## JIVO Support Chat in Altcraft Platform

The cloud version of the platform now features JIVO Chat, enabling you to seamlessly connect with the support team directly from within the interface.

**Why it is helpful:**

- Reduced question response time;

- You can work and communicate with support chat in one window;

- Analytics for the Altcraft team. This allows us to understand the most common difficulties faced by users.

<Img
img="/uploads/jivo_chat_d67f3055ac.png"
alt="JIVO Support Chat"
/>

## Conclusion

This article covered the latest updates and features we've added to Altcraft Platform. We hope you're already putting these new tools to work. And our team will keep improving the platform and making marketing magic happen.

*
*Product of Meta, recognized as an extremist organization in Russia.*

The Altcraft Platform has new features for ease of use. In a new article, we talk about integration with VK Ads, a new provider for Viber and support chat.

support-chat-and-vk-ads.png

The Altcraft Platform introduces new features. In the article, we will analyze the new integrations and the support chat.

Platform Updates: New Integration, Provider for Sending to Viber and Support Chat

Altcraft Platform Updates: Support Chat and VK Ads

<Img
img="/uploads/altcraft_platform_updates_d352e54754.png"
alt="Altcraft Platform Updates"
/>

The Altcraft team keeps enhancing and refining the platform. This time, we'll delve into the new scenario editor, resource unsubscribe settings, bulk operations, and the latest improvements to split testing.

## New Scenario Editor

Scenarios serve as programs to automate marketing processes. The platform now features an enhanced editor specifically designed for working with scenarios. While the underlying logic remains unchanged, the process of creating scenarios has become significantly more user-friendly.

In terms of the scenario elements, they remain the same but are now neatly organized into four categories. You can find the section with elements in the upper-left corner of the panel.

<Gallery>
<GalleryItem
original="/uploads/scenario_editor_then_e752f84f52.png"
thumbnail="/uploads/scenario_editor_then_e752f84f52.png"
description="Scenario Editor on Altcraft Platform — then and now"
/>
<GalleryItem
original="/uploads/scenario_editor_now_8dec8ed5b1.png"
thumbnail="/uploads/scenario_editor_now_8dec8ed5b1.png"
description="Scenario Editor on Altcraft Platform — then and now"
/>
</Gallery>

In the updated editor, you can effortlessly move elements and create connections. The toolset, featuring "Apply Alignment" and "Fit View," aligns the scenario’s elements and makes sure the elements fit within the visible area of the workspace. 

<Gallery>
<GalleryItem
original="/uploads/applying_alignment_4513d0e1ad.png"
thumbnail="/uploads/applying_alignment_4513d0e1ad.png"
description="Applying Alignment"
/>
<GalleryItem
original="/uploads/alignment_2f51c72846.png"
thumbnail="/uploads/alignment_2f51c72846.png"
description="Applying Alignment"
/>
</Gallery>

The interfaces for elements such as Update Profile, API Call, JSON Filter, Import to Database, and Distribution Node have been enhanced.

Moreover, in the editor, you can now check which profiles are currently in the element and remove them from the scenario. This can be effortlessly accomplished in the real-time statistics mode, where numbers above the elements indicate the current profile count in each element.

<Img
img="/uploads/real_time_statistics_11ac64dfb0.png"
alt="Real Time Statistics in Altcraft Platform"
/>

## New Resource Unsubscribe Settings

A resource is a tool for organizing customer subscriptions to content through specific communication channels. To unsubscribe, users can click on the provided unsubscribe link. Now, the unsubscribe settings can be changed directly within the resource itself.

<Img
img="/uploads/resource_unsubscribe_settings_2c19590ab6.png"
alt="New Resource Unsubscribe Settings"
/>

**Instant unsubscribe without confirmation** is the default setting. In this scenario, when a user clicks on the unsubscribe link, they are taken to either the system or custom unsubscribe page, and their status changes to "Unsubscribed" right away.

**Delayed unsubscribe** works by having users click on the unsubscribe link, leading them to a page where they can either confirm or cancel the unsubscribe. If no action is taken within the specified timer duration, their subscription status will automatically switch to "Unsubscribed."

Moreover, an additional unsubscribe setting has been introduced for the Email channel. If the [**unsubscribe doesn't happen through the link in the email**](https://altcraft.com/blog/how-to-win-back-email-subscribers) but through the email client's unsubscribe mechanism (via List-Unsubscribe), the recipient will be redirected to the specified URL automatically.

## The Bin and Bulk Operations

To enhance user convenience on the platform, bulk operations for objects are now available. For most objects, this includes assigning groups, tags, and moving them to the bin. Additionally, you can bulk activate and deactivate campaigns, [**forms**](https://altcraft.com/features/forms-and-surveys), pop-ups, scheduled imports, and integrations.

<Img
img="/uploads/the_bin_and_bulk_98397e65ed.jpg"
alt="The Bin and Bulk Operations"
src="Bulk Operations and the Bin on Altcraft Platform"
/>

Among other features, the platform now features the bin where deleted items are placed. You can either restore them or permanently delete them at any time by navigating to the relevant section.

## Updated Testing

A/B/n testing involves sending multiple message templates to a portion of the audience, comparing their effectiveness, and sending the winning template to the rest.

One method for determining the winning template is based on user choices. Previously, users had to open additional windows containing analytical reports to make decisions.

In the Altcraft Platform update, all crucial metrics for templates are now visible in the template winner selection window. This streamlines the process of choosing the most suitable template.

<Img
img="/uploads/updated_testing_01101319d5.png"
alt="Updated Testing"
src="Updated Testing on Altcraft Platform"
/>

## Conclusion

This was a brief overview of the new features of [**Altcraft Platform**](https://altcraft.com/en). We hope you are already benefiting from the enhanced features. Our team will continue working on improving the product to empower you in bringing your ideas to life.

Updates have appeared in the Altcraft Platform. In the article, we talk about the new scenario editor, settings for resource unsubscribing, bin and bulk operations, and more.

altcraft-platform-updates.png

New tools have been introduced in Altcraft Platform. In the article, we talk about the new scenario editor, bin and bulk operations and more.

Platform Updates: New Scenario Editor, Resource Unsubscribe Settings and Quick Template Selection

Altcraft Platform Updates: New Scenario Editor and Quick Template Selection

<Img
img="/uploads/altcraft_updates_tag_manager_3f90256abf.png"
alt="Platform Updates: Pop-ups, Tag Manager and Image Gallery"
/>

Altcraft Platform is committed to development: the appearance of Pop-up windows and Tag manager, also updating the gallery. Introducing new tools in the platform will help you collect leads and also easily make changes on the site using the Tag manager.

Today we will tell you more about the updates to our platform.

## Tag Manager

**Altcraft Tag Manager** is a tool to help online marketers. It allows you to manage HTML tags and JavaScript code without involving developers. You'll be able to create, add and update code fragments on your site to track user's activity and feed data into the platform. Our manager works similarly to Google Tag Manager.

**Today we will tell you more about the updates to our platform.**

A **container** is a wrapper where all tags, triggers and variables are stored. This is the main code that is added to the site and is responsible for activating tags.

A **tag** is a fragment of a code that performs a specific function (for example, displaying a pop-up to site visitors).

A **trigger** is a specific condition for a tag to fire. For example, a trigger could be a button click or a page loading.

A **variable** is a parameter to which values are passed. It is used in both triggers and tags.

The appereance of Tag manager we will show you later

## Pop-up windows

What is a pop-up? It is a window that appears on a site on top of the main content. It is necessary to attract the user’s attention and encourage him to take a targeted action: subscribing to a newsletter, offering a discount or promotion, collecting applications, etc.

You can create a pop-up in a visual editor. You can place a code of a finished pop-up on your website pages. An easier option is to use Tag manager. Tag manager's triggers will help you quickly set up conditions for a pop-up to appear on your site.

### How to create a pop-up

Go to the **“Weblayer”** section, select **“Pop-ups”** and create a new pop-up:

<Img
img="/uploads/creating_a_popup_b22c650d3a.png"
alt="Creating a pop-up in Altcraft Platform"
/>

Next, you have several types of pop-up available:

- A **pop-up modal** appears in the center of the screen and attracts a user's attention as it darkens the background of the web page. As a rule, it is needed to collect email contacts;
- A **floating bar** is located at the top or bottom of the page. Visible on a screen even when scrolling a page. Suitable for informing users about news or special offers;
- A **slider** appears in the lower right corner of a browser. It is the least intrusive and does not interfere with viewing the content of the site. It is a small window for displaying additional information, suggestions or feedback forms;
- A **page takeover** takes up the entire screen. Site users will definitely not miss this information.

<Img
img="/uploads/type_ecbbe2e0d6.png"
alt="Choosing the type of pop-up window in a business automation platform"
/>

The platform already has several templates ready. Select any of them, and then change the design, text and other elements of the pop-up in the editor.

<Img
img="/uploads/setting_1_1a84fc18f6.png"
alt="Choosing a template for a pop-up and changing its design"
/>

Next, go to the **“Actions”** section. Here you can configure the import of users who filled out the pop-up form into the profile database.

<Img
img="/uploads/setting_2_4baa4685af.png"
alt="Ability to customize user import"
/>

All that remains is to publish your pop-up on the site. There are two ways to do it. First way is adding a script to a site page manually or adding a script through a Tag manager. The second way is easier because it allows you to place a container code once on a website page. All further settings are specified in the platform interface.

### How to add a pop-up to a website using Tag manager

To add a script using the Tag manager, save a pop-up and go to the “Appearance” section. Click the Bind button and select a container. Enter a tag name, set activation settings and restrictions. Next, select a trigger (a condition for triggering the tag).

<Img
img="/uploads/trigger_2_3b8bc75899.png"
alt="Trigger selection example"
/>

Save a tag. The specified condition for displaying a pop-up will be displayed in the **“Appearance”** section.

<Img
img="/uploads/creating_a_popup_4e079a84d0.png"
alt="Setting up a popup on a website using Tag manager"
/>

Save a pop-up and publish it. Go to the linked container and click **Publish**. Select Publishing and creating a new version. Ready!

<Img
img="/uploads/making_changes_d850963ebb.png"
alt="Saving and publishing pop-ups using Altcraft Platform"
/>

You can analyze the results by pop-ups in the **“Analytics”** section.

<Img
img="/uploads/analytics_42bb1bc8ed.png"
alt="Pop-up analytics section available in Altcraft Platform"
/>

## Gallery update

The platform's gallery interface has been updated. Folders have appeared for more convenient organization of images. You can also now select multiple objects and delete or download them.

<Img
img="/uploads/new_gallery_8ec1048afe.png"
alt="New version of the gallery in Altcraft Platform"
/>

## Conclusion

We talked about the latest updates to our platform. We hope these new tools will help you improve your marketing strategy. If you have any questions or suggestions, please share with us. We are always happy to receive feedback.

New tools have appeared in Altcraft Platform. In this article we talk about pop-ups, tag manager and updated gallery.

altcraft_updates_tag_manager.png

New tools have been introduced in Altcraft Platform. In this article, we talk about Pop-ups, Tag manager and updated gallery.

Platform Updates: Pop-ups, Tag Manager and Image Gallery

Updates of Altcraft Platform: Pop-ups, Tag Manager and Image Gallery

uzum-case.png

Reduced push notification opt-out rates, increased OR, saved working hours

bnb-bank-kejs-v-menyu.png

The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

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