Marketing_automationx

Interesting and useful articles about marketing, our product and online communications

Holiday Marketing Guide: 5 Ready-Made Scenarios and a Checklist

How to prepare effective December email campaigns, which holiday workflows perform best, and how to automate your communications.

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How to Choose the Best Time for Sending Campaigns

About choosing the right moment to send email campaigns: key factors, simple guidelines, and the role of automation in accurate delivery.

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On-Premises Implementation of Altcraft CDP: A Detailed Guide

How Altcraft CDP is implemented on-premises: from data audit to the launch of the first campaigns

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Why Segments Don't Work If You Divide the Audience the Same Way As Everyone Else

Why traditional customer segmentation no longer works, what approach to choose, and why you need a CDP.

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Marketing Scenarios That Annoy Users (And How to Fix Them)

What mistakes in marketing flows undermine customer trust — and how to fix them.

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CJM in the Pharmaceutical Industry: Why Traditional Models Don’t Work

Why pharmaceutical companies need CJM, what problems it solves, and how it helps build effective communication.

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System Integrator: Who They Are and How to Choose One

About who system integrators are, what they do, and how they work with marketing automation platforms.

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Design That Sells: How Visuals in CRM Communications Affect Conversion

How to make CRM communications more effective through design. We'll discuss key principles and share case studies.

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