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Marketing_automationx

Interesting and useful articles about marketing, our product and online communications

Why Segments Don't Work If You Divide the Audience the Same Way As Everyone Else

Why traditional customer segmentation no longer works, what approach to choose, and why you need a CDP.

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Marketing Scenarios That Annoy Users (And How to Fix Them)

What mistakes in marketing flows undermine customer trust — and how to fix them.

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CJM in the Pharmaceutical Industry: Why Traditional Models Don’t Work

Why pharmaceutical companies need CJM, what problems it solves, and how it helps build effective communication.

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System Integrator: Who They Are and How to Choose One

About who system integrators are, what they do, and how they work with marketing automation platforms.

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Design That Sells: How Visuals in CRM Communications Affect Conversion

How to make CRM communications more effective through design. We'll discuss key principles and share case studies.

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WhatsApp™*, Viber™**, or Telegram™: Where to Run Mass Messaging Campaigns

How to set up messaging campaigns in popular messengers and make your messages personalized.

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CDP and Marketing Personalization: How to Increase Conversions

About how marketing automation platforms work, why personalization is essential today, and how a CDP system brings real results.

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What is Marketing Automation and How Does It Increase Profit

About what marketing automation is, why it is necessary, how it works, and what role CDP plays in this process.

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