Interesting and useful articles about marketing, our product and online communications
How Altcraft CDP is implemented on-premises: from data audit to the launch of the first campaigns
Read moreWhy traditional customer segmentation no longer works, what approach to choose, and why you need a CDP.
Read moreWhat mistakes in marketing flows undermine customer trust — and how to fix them.
Read moreWhy pharmaceutical companies need CJM, what problems it solves, and how it helps build effective communication.
Read moreAbout who system integrators are, what they do, and how they work with marketing automation platforms.
Read moreHow to make CRM communications more effective through design. We'll discuss key principles and share case studies.
Read moreHow to set up messaging campaigns in popular messengers and make your messages personalized.
Read moreAbout how marketing automation platforms work, why personalization is essential today, and how a CDP system brings real results.
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