Marketing_automationx

Interesting and useful articles about marketing, our product and online communications

CDP and Marketing Personalization: How to Increase Conversions

About how marketing automation platforms work, why personalization is essential today, and how a CDP system brings real results.

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What is Marketing Automation and How Does It Increase Profit

About what marketing automation is, why it is necessary, how it works, and what role CDP plays in this process.

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API, WebSocket, or WebHook: what’s the difference and which one to choose

About what API, WebSocket and WebHook are, how they differ, where they are used and which method to choose for development.

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Green Snake: How a Symbol of Flexibility and Adaptability Can Help Businesses in 2025

About what CM and CJM are, how they differ, their roles in your business’s success, and which approach is best to use.

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Algorithms vs Intuition: A Conversation with Altcraft’s CEO on ML – The Best Send Time Model

About how machine learning is transforming marketing. Let's look at one of the popular models in the Altcraft Platform - Best Send Time.

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Forecasting Marketing Trends with Data Analysis and Machine Learning

What is trend forecasting in marketing and how to use ML effectively.

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Mass Mailing: Types, Rules, and Examples

Learn how to use mass mailing campaigns and grow your email subscriber base.

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Top Email Marketing Services in 2023

Let's introduce 7 services that will make the life of email marketers easier.

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