Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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What affects the speed of the sales cycle and how marketing automation shortens the customer journey to a deal.
About how Leon streamlined processes, improved customer communication, and strengthened engagement through its partnership with Altcraft.
How to use marketing automation to save time and retain customers.
How to prepare effective December email campaigns, which holiday workflows perform best, and how to automate your communications.
About choosing the right moment to send email campaigns: key factors, simple guidelines, and the role of automation in accurate delivery.
How Altcraft CDP is implemented on-premises: from data audit to the launch of the first campaigns
Why traditional customer segmentation no longer works, what approach to choose, and why you need a CDP.
What mistakes in marketing flows undermine customer trust — and how to fix them.
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