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<Img
img="/uploads/rassylka_viber_1dcd09f4b9.png"
alt="Viber Campaigns"
/> 

Viber is far from the most popular instant messaging app in the world. However, it is used by over a [**billion**](https://worldpopulationreview.com/country-rankings/viber-users-by-country) users in 190 countries. That's why Viber campaigns are a good way to reach a large audience that doesn't hang out on either Telegram or WhatsApp. The tools of this messenger are suitable not only for personal messaging, but also for business. There are ads, channels and special communities. Not to mention the ability to integrate via API with other services that simplify and automate the communication with your customers.

The messenger offers free and paid options for sending messages, so it is useful for businesses of all sizes. Viber doesn't have the same strict messaging requirements as WhatsApp, and the cost per message is much lower than SMS.

In the post, we will talk about what options there are for sending messages on Viber and what rules must be followed. You will also learn about all the benefits of using the app for newsletters.

## Benefits of Viber campaigns

Sending messages to Viber users is useful for business development and promotion, as well as increasing sales.

**What are the benefits of Viber for business:**

* **Fast delivery of messages to the audience.** Viber is a constant communication tool that is always at hand. The user is notified of a new message and is less likely to ignore it than an email.
* **Adding media files to messages.** You have the option to attach images, emojis, gifs, stickers (even custom ones), buttons and links.
* **Templates with variables** where the username, loyalty card number, order amount are replaced to personalize communication.
* **Advertising on Viber** is an official feature that makes it easier to promote your products and services in the app. Users see recommended channels and groups on the main page at the top of the screen and in a separate "Explore" tab. This information is not easy to miss.

<Img
img="/uploads/viber_explore_screen_6ad73c07a2.png"
alt="Viber Explore Tab"
/> 

* **Official business account.** Such accounts are verified, so when users receive messages from such an account, they trust the sender.
* **Favorable cost of messages.** Viber rates are much [**lower than SMS**](sms-marketing).
* **Data for analytics and campaign optimization.** Exporting reports to Excel is available.

### What to send to users via Viber

* **Transactional messages:** order payment, status or delivery information.
* **Promotions, discounts and other special offers** that [**motivate the customer to buy**](5-marketing-techniques-to-push-customers-to-buy).
* **Recommendations for related products** if the customer has already bought some product — [**cross-selling**](what-is-cross-selling).
* **Information messages about events** or changes in the company's work schedule.

## **Types of Viber campaigns**

In the app, mass mailing is possible in several ways: free, paid, personalized and sending messages to a group.

### Free broadcasts

On Viber, you can message 50 users at the same time without paying. This option is suitable for small businesses. However, you can only send messages to users who have saved your phone number on their contact list. Such broadcasts are done through the Viber app for free.

### Business campaigns

This campaign is launched from the official company account, so you first need to register a business profile. You are charged for messages, but only for those delivered. This method is suitable for promotional campaigns, [**transactional notifications**](how-to-use-transactional-data) and dialogs with users. All service messages are moderated. A handy detail is that business chats in the app are at the top of the chat list.

### Sending messages to group chats

Since the same message is sent to all users at the same time, this newsletter is not personalized. The method is free, but there are some restrictions — you cannot add more than 250 people to the group.

### Viber bots

A bot is a way to automate the process of sending messages to customers (conversational, transactional, advertising). Images, gifs, product cards are available here. The message is created once and sent to each contact in the list. But each user receives it individually. The sender can view the delivery status and the number of unsubscribers.

Using a chatbot is beneficial because 10,000 free messages per month are provided for each account. If you need to send extra messages, you only pay for delivered ones.

<Img
img="/uploads/swelly_bot_on_viber_x0_5_05c934c505.png"
alt="Viber bots"
/> 

### Newsletter through communities

Almost like sending messages to group chats, but in a community there is no limit on the number of participants. This is a secure and private way to communicate with your audience. Members can't see each other's phone numbers, so stealing someone else's contact list will not work. Communities are either public or private.

When the campaign starts, all participants receive a notification about the publication. It is possible to leave a reaction to the message, which works as social proof: some users see what others like more.

### Viber channels

The most non-personalized yet popular tool that has a lot in common with a corporate blog or news feed. Users subscribe to the channel to follow brand news and consume valuable content. The newsletter looks like an advertising post: all subscribers receive the same message, as in a group or community.

## Viber mailing rules

If you are having trouble sending messages to Viber, your account may have been suspended for using incorrect messaging methods. The application does not have strict restrictions, but before using it, you need to study the rules.

### Spam is not allowed on Viber

Even honest senders will be considered spammers if they repeat one message to a large list of contacts, send messages without user consent, do not follow content rules and cheat (for example, promise one thing in a message, but the link leads to an irrelevant topic). Viber allows advertising, but it is recommended to start communication with customers with welcome information. The messenger uses special algorithms to block spammers.

### Prohibited content categories

In the app, you can not publish and send materials that relate to the distribution of alcohol, cigarettes and prohibited substances. It is forbidden to advertise casinos, sports betting, microloans and other dubious financial organizations, political and religious institutions. In such cases, a business account cannot be created due to moderation. Any discrimination, discrediting competitors, calls for extremism and aggression are unacceptable.

### You can not use ‘gray’ methods

You should not use services not authorized by Viber for mailings. The security system finds them and considers them spam. What are the distinguishing features of gray  tools? You can instantly register a business account. An alpha name (company name) is not created here and there is no replenishment of the Viber account, which official messenger partners should have.

### Get consent to newsletters

Messages can only be sent to users who have consented to receive communications from your company, as well as to the use of their personal data. The purchased list will result in account suspension due to spam complaints. Even if there are no complaints, such campaign will not bring you results. It is unlikely that users who do not know your brand will respond positively to unexpected messages.

### Limit on sending time and characters

Viber cares about users and does not allow sending messages late in the evening and at night. Mass messages can only be sent on weekdays from 9:00 to 20:00 and on weekends from 11:00 to 18:00. Messages are also limited to 1,000 characters, which is enough for advertisements and other information.

## How to send a broadcast on Viber

The first thing to do is collect a list of contacts. Here are a few ways to get the customer’s contact details and consent:

* loyalty card registration form (online or offline);
* widget or registration form on the site that redirects to Viber;
* targeted advertising with a redirect to the Viber app;
* other channels that offer the user to continue communication with the brand on Viber (email, SMS, corporate blog).

Motivate your audience with bonuses, [**promotional codes**](how-to-use-promo-codes-for-business), discounts or useful free materials.

If you want to send **a free broadcast**, you need to go to 'Chats', click the speaker icon and select contacts (up to 50 users). The second way is '**Create group or community**'. If you already have one, send a message to the participants.

<Img
img="/uploads/new_group_on_viber_ba7b82d32a.png"
alt="Create group or community"
/>

The third option is a **business campaign**:

1. Register a business account on Viber, get a Viber ID and pay for at least the minimum package of messages.
2. Choose a [**verified service**](/en) that integrates with the Viber via API. Connect it to CRM if needed.
3. Think over messages or message chains (text, media, CTA), check content according to [**Viber rules**](https://www.viber.com/en/terms/viber-terms-use/), add links and UTM tags.
4. Send a campaign and monitor the results through analytics tools. Adjust the campaign if you are not satisfied with the result.

## Conclusion

Viber campaigns are a way of working with the audience, which speeds up communication and increases sales. Transactional, informational and promotional messages can be sent through the app. Official advertising is also available.

On Viber, any account can send one message to 50 contacts for free. There are no restrictions for paid business campaigns, but you will have to go through verification and pay for the minimum package. There are also non-personalized mailing options to groups (up to 250 members) and communities (any number of users). To automate communication with customers, bots are connected to Viber.

The Viber app does not approve if you start sending promotional messages as soon as you open a business account, so you should start with welcome messages. Sending messages is allowed only to users who have given their consent, so first collect a contact list through the site, advertising and other channels.

**WhatsApp is a project of Meta Platforms Inc. The activity of this company is prohibited on the territory of the Russian Federation.*

In this post, you will find options for bulk messaging on Viber, the rules to follow, and the benefits of using messaging app for mailing.

medium_rassylka_viber.png

small_rassylka_viber.png

thumbnail_rassylka_viber.png

rassylka_viber.png

For those who plan to communicate with customers in the messaging app.

Viber Messaging Campaigns: Benefits, Rules and Types

Viber Campaigns: Types and How to Do It Right

<Img 
img="/uploads/kak_raskrutit_instagram_v_2023_godu_aecdf2e324.png"
alt="How to Promote Instagram in 2023"
/> 

With [**2 billion active users**](https://www.demandsage.com/instagram-statistics/), Instagram* is one of the most used social platforms. Only Facebook, Youtube and WhatsApp can boast a larger audience. Almost every Instagram user follows [**at least one business**](https://www.instagram.com/p/CW_GZmLsWa-/?utm_source=ig_web_copy_link). Instagram regularly introduces new tools for business, such as shopping tags and the Shop tab. No wonder, [**44% of people**](https://www.instagram.com/p/CWbLh7wsWxK/?utm_source=ig_web_copy_link) use the social network to shop weekly. All these stats make Instagram a valuable platform for promoting your business.

In the post, we will discuss how to promote Instagram in 2023 using paid and free methods. You'll also find a couple of tips on what not to do.

## Prepare your account for promotion

You can’t start promoting on Instagram with an empty profile. Users should instantly understand who you are, what you offer and what your advantage is.

**The right Instagram page includes:**

- **Profile picture** with a readable logo or photo if it is a blogger or expert account.
- **Profile name** that is related to the business, but not a random set of characters.
- **Creator name** (author or organization). It is filled out in the special field of the profile header. The **business category** is also selected here.
- **Instagram bio**, or account description. What the company/expert does, your USP (Unique Selling Proposition). If this is an individual person's Instagram blog, also explain what topics you cover.
- **A link to a website** or other resource that represents your business or project.
- **Highlights**. These are pinned stories under the bio. Design highlights to answer possible questions from your customers. Share your prices and experience. Tell followers how to find you, when you work and what about shipping. Highlights sometimes include a profile navigation.
- **Geolocation** for offline businesses.

<Img
img="/uploads/coursera_instagram_profile_d570613c2d.png"
alt="The right Instagram page"
src="An example of a well-designed profile"
/>

**What else is important to do before starting the promotion:**

- Switch to a business account — statistics will become available.
- Clear your profile from bots and inactive followers. Social network algorithms consider a high percentage of subscribers who do not respond to your posts as a sign of boring low-quality content. Such an account does not get additional audience coverage.
- Analyze what your existing audience likes and create well thought out content.

## Reels

Instagram is no longer a social network with pictures, but also a video platform for short videos, known as Reels. That's why, when people ask how to promote Instagram from scratch, more often they get answers about using this format. The social network is actively promoting Reels. Instagram marketing has changed due to short videos. It used to be nearly impossible to get additional reach without ads. Now Reels are primarily shown to users who, although do not follow a creator, may find their content interesting. Also, Mark Zuckerberg announced that the company plans to “more than double” the amount of recommended content.

**How to promote Instagram with Reels:**

- **Post unique content** that has never been used before on Instagram.
- **Follow the rules and guidelines** of the social network. If you don't, your account may be temporarily or permanently blocked.
- **Start promoting Instagram with a public account.** Otherwise Reels will only be seen by your followers.
- **Add specific niche hashtags under videos.** They work in the same way as in posts (we’ll talk more about this below).
- **Release videos regularly.** This is important not for users, but for algorithms that quickly "forget" inactive creators. However, you should not annoy your followers, so post no more than 2 videos per day and 3-4 per week.

<Note>
Don't delete Reels, even if their reach is low. Sometimes the algorithms pick up the video again after a while, so they bring the result.
</Note>

## How to get followers on Instagram with Reels

People don't follow all the accounts that are recommended in their feeds. The competition in Reels is high, so it is not enough just to make a good-looking video.

### Rules for successful Reels

- **Don't make long videos.** If the video is too long, users may not watch it to the end. In this case, the algorithm will decide that this content is not interesting enough. Such Reels have less chances to be recommended. The optimal time is 5-15 seconds.
- **Generate interest in the first seconds.** For example, take some unexpected action or say an engaging phrase (“The secret to successful promotion ...”, “No one knew about this ...”, and so on). But don't fool users. If there is nothing of value after an appealing opening, the audience will not subscribe.

<Gallery>
<GalleryItem
original="/uploads/Screenshot_from_2023_01_18_12_18_15_0645afb3fd.png"
thumbnail="/uploads/Screenshot_from_2023_01_18_12_18_15_0645afb3fd.png"
description="Starbacks Reels with catchy caption"
/>
<GalleryItem
original="/uploads/Screenshot_from_2023_01_18_12_16_54_9583452b9b.png"
thumbnail="/uploads/Screenshot_from_2023_01_18_12_16_54_9583452b9b.png"
description="Sephora Reels with catchy caption"
/>
</Gallery>

- **Add text to your video**, because sometimes Reels are watched with the sound turned off. Captions also make the content easier to read.
- [**Use a CTA**](what-is-cta)  in your Reels. Ask users to read the description, subscribe, leave a comment, and so on.
- **Make covers that show the essence of the video.** Better to have a short description. Reels has two options — choose a frame from a video or add a photo.
- **Shoot videos only on the topic of the blog.**
- **Check the quality of the videos.** Meaning is more important, but a fuzzy picture and shooting with shaky hands are unlikely to please anyone. Sometimes Instagram decreases the quality of the video.

**Life hack.** Turn off data saving to improve video quality: Settings —> Account —> Mobile data use.

<Gallery>
<GalleryItem
original="/uploads/Frame_6_6f24df315b.png"
thumbnail="/uploads/Frame_6_6f24df315b.png"
/>
<GalleryItem
original="/uploads/Frame_10_e4fdaff32c.png"
thumbnail="/uploads/Frame_10_e4fdaff32c.png"
/>
<GalleryItem
original="/uploads/Frame_8_1d31364507.png"
thumbnail="/uploads/Frame_8_1d31364507.png"
/>
</Gallery>

### Where to get ideas for Reels

The first and easiest thing is to find a trend and adapt it to your account. But don't think too long. Popular videos quickly lose relevance, and competitors will have time to go far ahead. The second way is to shoot answers to questions and objections from users. Sprinkle video with a bit of humor. Ideas can also be found in movies, ads or other platforms (TikTok, Youtube Shorts).

## Influencer marketing 

[**Influencer marketing**](what-is-influencer-marketing-how-to-build-strategy) is a great way to increase brand awareness and get the interest of your target audience. 

Influencers continue to develop their pages on the social network, and the influence of micro- and nano-influencers will grow in 2023. These include accounts from 10 to 200 thousand followers. The audience trusts micro- and nano-influencers more than those who have millions of followers. This is confirmed by the fact that they have the [**highest engagement rate**](https://www.socialpilot.co/instagram-marketing/instagram-stats) — 5%. Besides, their advertising is cheaper.

To find Influencers, use hashtags relevant to your business niche. Choose those whose publications get the most engagement.

## User-generated content

Users share content they like, and that's how they attract a new audience to the accounts. People repost memes, inspirational posts, useful information and news. There is no formula for how to promote an Instagram account through viral content. So watch the success stories and test your options.

Sometimes it works to ask users to recommend your post or account. Loyal followers will do it just like that. You can offer a bonus, such as free stuff or a discount. Reposts can be the condition of contests held by companies and influencers.

## Hashtags and geotags

Hashtags are unlikely to bring thousands of followers, but a certain percentage of the audience will find your account by tags. **Important:**

- Add to posts only niche hashtags that match your account. Use services for selection or search manually in the Instagram search.
- Do not put high-frequency tags for which there are more than 100 thousand publications in the search results. There is too much competition there. Choose low-frequency (up to 50 thousand) and mid-frequency (50-100 thousand).
- Don't turn a post into a canvas of tags. This is visually unpleasant for the user and ineffective for promotion. Enough 8-10 tags in different combinations.

<Img
img="/uploads/hashtags_on_instagram_5223a31e1e.png"
alt="Hashtags and geotags"
src="The canvas of tags doesn't look good"
/>

**Geotagging** is another way to expand your audience. It is especially relevant for offline businesses.

How to attract followers on Instagram through geotagging? Motivate customers to tag the location of your company, store or salon. Specify a place in your publications (posts, stories, Reels). Then other users will be able to use the tag to find reviews of your organization and your official account.

## Cross-promotion

Cross-promotion is a collaboration between two business or influencer accounts that focus on related topics. Authors work together to create content, such as webinars, live streaming or Reels. Instagram has a co-creator tagging feature — [**Collab**](https://www.facebook.com/help/instagram/291200585956732). When a creator uploads a  post or a video, they can tag a collaborator. Then the post will show on both profiles, and followers of both accounts will see it in their feed.

This format of Instagram account promotion works if each participant already has an audience. It is better that both collaboration partners have about the same number of followers.

<Gallery>
<GalleryItem
original="/uploads/addidas_and_duolingo_54ae35e709.png"
thumbnail="/uploads/addidas_and_duolingo_54ae35e709.png"
description="Adidas and Duolingo collab"
/>
<GalleryItem
original="/uploads/instagram_collab_af2bfe1011.png"
thumbnail="/uploads/instagram_collab_af2bfe1011.png"
description="Nike and RTFKT collab"
/>
</Gallery>

## Traffic from other platforms

You may have just started your Instagram account, while you already have a large audience on other social media platforms — Youtube, Facebook, Pinterest, Twitter. In this case, you can invite a loyal audience to follow you on Instagram. But there is one nuance. Your content on different platforms should not be repeated, otherwise the user will not see the point in reading your next channel. Cover different topics and experiment with formats.

## Conclusion

In 2023, Instagram continues to generate revenue for brands and bloggers. To promote your account on the social network, you should try Reels — short videos that are recommended to other users who are not your followers. Influencer ads are still effective.

Cross-promotion is also an effective way to build an audience. You create collaborative content with other authors. Additional account promotion methods include hashtags, geotags (especially for offline businesses), users who recommend your content or account.

**Instagram is a project of Meta Platforms Inc. The activity of this company is prohibited on the territory of the Russian Federation.*

In the post, we will discuss how to promote Instagram in 2023 using paid and free methods. You'll also find a couple of tips on what not to do.

medium_kak-raskrutit-instagram-v-2023-godu.png

small_kak-raskrutit-instagram-v-2023-godu.png

thumbnail_kak-raskrutit-instagram-v-2023-godu.png

kak-raskrutit-instagram-v-2023-godu.png

For those who are looking for new ways to promote their business on Instagram. Reels, Influencers, UGC.

How to Promote Instagram in 2023 | 7 Effective Ways

How to Promote Instagram in 2023

<Img
img="/uploads/messendzhery_849380fb74.jpg"
alt="How Messenger Marketing Works"
/>

Messaging apps are taking over the world and breaking records in app downloads. According to global statistics, WhatsApp was downloaded [**40 million times**](https://www.statista.com/statistics/1263360/most-popular-messenger-apps-worldwide-by-monthly-downloads/) in January 2022 alone. Telegram was downloaded a little less — almost 36 million. As you know, marketers go where there is an audience.

Messenger marketing is a direction that some businesses are just starting to use, while others have already mastered it. Messaging apps can be either a separate or additional platform for marketing. Personalization, free newsletters with non-strict requirements, a wide range of tools — these are some of the reasons why instant messaging platforms attract marketers and provide new opportunities for getting and retaining customers.

Read the article on how to apply messenger marketing in your business, how this direction works and how to build your promotion strategy.

## What is messenger marketing

Messenger marketing is the promotion of company products and services or other marketing communication with customers by using WhatsApp, Facebook Messenger, WeChat, Telegram, or other messengers. Messenger is an instant messaging service that allows users to communicate with each other by exchanging text and voice messages. The main purpose of messengers is correspondence, but functions such as phone calls, video calls and file transfers are also available. Messenger marketing generates leads, accelerates sales, and maintains communication with buyers after the purchase.

Messenger marketing is more suitable for B2C companies that use messengers to take orders, make appointments with specialists, sell products with a short purchase cycle, and educate potential and existing customers. Communication in messaging applications is relevant when there is a flow of customers and, as a result, automation is needed.

## Benefits of messenger marketing

The main bonus of marketing in messaging apps is direct communication with your client. Your message will definitely get to the user. When it comes to the social media feed, the risk of going unnoticed is higher, because the algorithms do not always show the posts of brand groups and accounts to subscribers. In addition, [**social media platforms**](self-marketing-how-to-promote-yourself-on-social-media) limit the sending of messages by a business account in PM. 

Other benefits of messenger marketing:

### Cost

Marketing SMS mailing, calls to customers for advice on the sale — all this costs money, while working with messaging apps is free. It is worth noting that there are also paid features, such as advertising, calls to mobile numbers. However, free tools are enough for marketing.

## Convenience

If you need to talk to a manager, you will contact the call center. It takes time and involves communication with the robot, waiting and constant engagement. You can not be distracted, even if the matter is not the most important. 

It’s easier to solve issues in the messaging app where you don’t have to stay on the line all the time. In addition, it is up to you when to reply to a message. In messaging apps, communication starts quickly without listening to an answering machine and pressing buttons. To start a conversation, you just need to open the app and send a message with a request. Correspondences will be saved. Messages will definitely get to the addressee, and not to spam, as [**happens with emails**](how-to-send-millions-of-emails-and-avoid-spam-filters). The transition of marketing to instant messaging apps is a step towards the client, who will be able to communicate with the brand in a convenient format.

### Automation

Everything is automated in instant messengers: newsletters, answers to questions, a request to search for products or content. Managers' time is freed up for other tasks.

### Efficiency

Messages will definitely reach the user and will not be lost in the feed. On social media platforms, communication takes place rather in the background, while on messaging platforms it is targeted.

### Collecting contacts

Users are not always ready to leave their contacts in live chats on company websites, so it is difficult to «capture» a client. If you leave a link to the messenger instead of a bot on the website, you will receive the client's contacts and will be able to offer your products.

### Fewer Requirements

[**Email marketing services**](/en) have strict rules and restrictions: from stop words to checking the reputation of an address. Social networks regulate advertising, posts and chats. On Facebook, you can't just write to a user on behalf of a group. Ads are blocked for even harmless reasons. Against the background of all this, messengers looks like the most loyal marketing tools.

## What messaging app to choose for marketing

In terms of monthly activity, WhatsApp is [**in the lead**](https://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/), with more than two billion visits in January 2022. Second place goes to WeChat, followed by Facebook Messenger, QQ and Snapchat. Telegram is only in sixth place.

<Img 
img="/uploads/most_popular_messenger_apps_3b57e28b6c.jpg"
alt="Custom stickers"
/>

In this article, we want to take a closer look at WhatsApp, which is the most popular messaging app in the world, and Telegram, which is one of [**the fastest growing apps**](https://www.statista.com/statistics/1263360/most-popular-messenger-apps-worldwide-by-monthly-downloads/).

Common features of both messaging apps that can be used in marketing are free calls, messages, file transfer, mailings and group chats. What are the differences?

### Telegram

The app was not planned for commercial purposes, and the website still has a promise that there will be no ads. However, the ad appeared in 2021. Before the official launch of advertising, there was also promotion: channels advertised each other, and brands promoted their products through channels.

Channels are the main difference and [**advantage of Telegram**](telegram-in-business) over other messengers. This tool replaces the social media feed and even corporate blogs. Channels provide comments and reactions, similar to social networks. 82% of users go to channels for news, 43% to find out the news of their industry and 59% for entertainment, so the marketing opportunities here are endless.

### WhatsApp

For business purposes, the service has another application – [**WhatsApp Business**](https://www.whatsapp.com/business). It is also free, but with additional business features. The messaging app offers to create catalogs of products and services with a description, price, link to the website and product code for quick search. The client can also ask questions to the company here. With the automation feature, WhatsApp responses are fast. There are templates as well. Catalogs are stored in companies' business accounts, making it easy for customers to search.

## Messenger marketing tools

### Chatbots

A [**chatbot**](the-benefits-of-chatbots-for-businesses) is a tool for automating simple actions on a website or in a messaging app. The robot takes over the routine and repetitive actions: collecting applications, answering questions according to a template, sending out information, and more. Simple bots are made in constructors, while complex ones are created by professional developers. The chatbot responds quickly 24 hours a day. It does not miss a client due to a mismatch between the employee's work hours and the client's request.

*Example. The client wants to book an appointment at a beauty salon the next day, so he is looking for options the night before. The client writes a question to three salons. There is no answer from two salons because the working day of managers is over. The third one has connected a chatbot, which automatically signs the client up for free time. As a result, the client goes to this salon.*

Bots are useful for content distribution, education, entertainment, reminders, habit building, ordering, appointments, and tech support work. There are simple bots with one function — they are monetized or they publish ads there. For example, bots for currency conversion, text checking and reminders.

### Chats

Messaging apps offer private and group chats. If you send a marketing message to an private chat, you can personalize it and hit right on target. If you send newsletters to a group chat, you will save time, because you do not need to send a message to each user.

### Advertising

Telegram has internal advertising tools; its users can see ads in channels. When it comes to WhatsApp, the app does not have its own advertising tool but users can go to the app from ads on Facebook and [**Instagram**](how-to-promote-on-instagram-in-2022). 

### Telegram channels

The channel replaces social media platforms and corporate blogs. The format with text and a picture simplifies the design of the text. Unlike websites, there is no layout. Voice and video messages complement the text content in channels.

### Custom stickers

It is more of an addition to the main promotion methods in messaging apps. According to Viber, users send more than a billion stickers per month. Original brand stickers are a plus for recognition and free promotion.

<Img 
img="/uploads/brendirovannye_stikery_d03475363d.png"
alt="Custom stickers"
/>

## Messenger marketing strategies

### Autofunnels

Automated funnel are a customizable sequence of actions that leads the user to a result without the participation of a manager or with minimal participation. In most cases, the desired result is a purchase. The autofunnel captures the user’s attention, increases loyalty with a [**lead magnet**](what-is-a-lead-magnet), offers a service on favorable terms, and eventually sells or sends a potential client to a manager. Autofunnel scenarios depend on user action or inaction.

*Example. The user received a lead magnet, but he was not interested in the offer. In this case, we will send him information about favorable conditions. Another option is when a purchase has happened. In this case, we will continue to send content to the user, offer related products and services for upselling.*

In messaging apps, autofunnels are launched in chatbots.

### Newsletters

In messaging apps, mailing takes place individually or through groups of users. You can use mailings to offer discounts or personalized purchase conditions, engage users in marketing activities (events, contests), answer questions, collect feedback, and distributes content. If we are talking about content, messaging apps can serve as both a platform for announcements and a full-fledged platform.

### Event support

In messengers, you can inform users about an upcoming event and, when the time is right, send them reminders or even include these reminders in an autofunnel. During conferences, programs, offers from speakers and sponsors are published in groups and through chatbots.

### Lead generation

Instant messaging platforms simplify the collection of user contacts. Available options:

- Collect contacts of customers who clicked on the messenger widget installed on the site;
- Redirect users who left contacts to managers in exchange for a lead magnet;
- Warm up the user by sending him useful content so that he becomes a client.

### Other strategies

- [**Collect feedback**](how-to-use-customer-feedback-to-increase-sales) on products and services through chatbots.
- Inform about the status of the order and make upselling.
- Conduct conversational marketing — always stay in touch with the client.

## Summary

Messenger marketing promotes business in instant messaging apps. It is more suitable for B2C companies to promote and sell products and services. It saves managers' time by automating business processes, and saves the company's money, because the main functions of messaging apps are free.

You can promote your business by sending messages to users in PM or in group chats, through chatbots, advertising and publishing content in channels. Sales in messaging apps work through autofunnels, so they do not require the participation of managers. Messaging apps also collect leads.

Read the article on how to apply messenger marketing in your business, how this direction works and how to build a promotion strategy.

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Messaging apps are taking over the world and breaking records in app downloads. Read about how to use instant messaging platforms for business promotion.

Messenger Marketing in Business: Benefits and Strategies

How Messenger Marketing Works: Benefits and Strategies

<Img
img="/uploads/The_Why_and_How_of_Personal_Branding_3373f8c4dd.jpg"
alt="The Why and How of Personal Branding"
/>

In the social media era, more people are sharing more information than ever before. But true personal marketing goes beyond this by intentionally building a professional brand others recognize and value.

In today’s modern world, you are your brand. But you cannot reap all the benefits and truly be your own brand unless you consciously take control of that brand’s elements. No “branding rules” can tell you how to do it – you must discover and make the rules for yourself.

If you’re wondering how to find your personal brand, we’re here to help.

## What Is Personal Branding?

Your personal brand delivers a consistent “promised experience” you can stand behind in all situations. It encapsulates your skills, experience, and capabilities in a way other people understand fast.

It’s related to the idea of having personal integrity, but it extends the concept across all of the different aspects of promoting and presenting yourself. Like a corporate brand, it helps others recognize you and recall what you are capable of at the moment they need your expertise.

### What Are Personal Brand Attributes?

A personal brand can have many different attributes:

**1. Personal Style and Visual Identity**

When you think of a celebrity, you often think about how they look, dress, and move at the same time you think of whatever they are famous for. We can’t all look like celebrities, but it’s possible to choose to have a consistent personal style people will associate with you.

For extensions of your personal brand like your site and social media, “personal style” becomes visual identity. A visual identity is a consistent set of visual themes, including color schemes, logo, font choices, and so on, that you use across all of your digital properties.

**2. Manner of Speaking**

“Written and oral communication” make up the #1 most requested skillset in job postings, yet most people don’t think really reflect on their own speaking. If you cultivate skills in public speaking, you can learn to communicate in more nuanced and memorable ways.

**3. Thought Leadership**

Just about anyone can claim to be an expert online, but they need a platform that provides evidence for this. That often starts by writing a book, but a blog can serve the same purpose if you maintain it a long period of time. Helpful, informative content makes your expertise more credible.

## Personal Branding Examples

You do not need to be a celebrity to have a personal brand, but just about every actor, musician, and even many writers have a personal brand that is recognizable at a glance. When you think about these people, you can instantly recall their look, sound, and precisely what you can expect from them.

Consider the following examples:

### Steve Jobs

Steve Jobs’ personal brand had a profound effect on Apple. He used his keynote speeches to showcase his relentless focus on innovation, minimalist aesthetic, and disdain for traditional consumer feedback.

<Img
img="/uploads/steve_jobs_3c12debf56.jpeg"
alt="Steve Jobs"
/>

### Oprah Winfrey

Oprah Winfrey built a media empire on a personal brand of authenticity and empathy, which suffused her communication style as she used her show as a thought leadership platform on many social topics.

<Img
img="/uploads/oprah_winfrey_861e59ab67.jpg"
alt="Oprah Winfrey"
/>

### Weird Al Yankovic

Weird Al has a distinctive appearance and, although most of his oeuvre consists of parody, just about everyone knows that he plays the accordion. He stands out as one of the world’s leading satirists.

<Img
img="/uploads/wierd_al_d9afcf1d16.png"
alt="Weird Al Yankovic"
/>

## Why Is Personal Branding Important?

When your brand is consistent, people know you are a reliable and enduring presence in whatever field you contribute in. As the personal brand grows, it helps you open doors to more valuable opportunities. A strong brand inspires and motivates others to seek you out rather than you searching for them – like the difference between referral business as compared to active, time-consuming lead generation.

## Tips for Creating a Personal Brand

### 1. Raise Your Social Media Visibility

When it comes to personal branding social media is the place to start. Social media [**influencer marketing**](what-is-influencer-marketing-how-to-build-strategy) can elevate your visibility. By sending influencers content they want to share, you are getting endorsed by those influencers and securing the trust of their audience.

### 2. Spend Time on the Right Networks

Choose the right social media networks depending on your needs and your industry. For example, many real estate agents are creating business value through successful [**promoting on Instagram**](how-to-promote-on-instagram-in-2022). If you are in a high-tech or B2B sector, you might find relevant [**opportunities on LinkedIn**](linkedin-for-business).

### 3. Decide Who You Are and Be Yourself

Many companies on social media try to pass off their brand as a person, but this often fails. It rings hollow because it is an act. To have a personal brand, you must start by knowing who you truly are. Then, use social media, videos, and your own website to express that in new ways.

### 4. Focus on the Core of Communication

The better you communicate, the easier it will be to represent your personal brand in all the different situations you end up in. Look for areas where you have difficulty getting your unique ideas across and challenge yourself to improve.

### 5. Define Your Personal Brand Aesthetic

You don’t have to dress in the same outfit daily like Mark Zuckerberg or Steve Jobs to have a personal brand. But since you need to create a consistent experience across any platform where you are found, decide on the key elements – colors, fonts, and logo – for your websites and social profiles.

### 6. Drill Down to What Matters Most

Whatever your core area of expertise is, be sure you are always exploring it, studying it, and finding ways to better yourself. This not only proves your passion and commitment to your field, but it’ll provide the gravitas your personal brand needs to make a meaningful difference for others.

Branding yourself may not seem natural at first, but anyone can learn and reap the benefits. You can discover more about [**how to promote yourself on social media**](self-marketing-how-to-promote-yourself-on-social-media) elsewhere on our blog.

A personal brand helps others understand your value quickly. It makes sure that others know what your expertise is and when they can use it.

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In today’s modern world, you are your brand. But you cannot reap all the benefits and truly be your own brand unless you consciously take control of that brand’s elements.

What Is Personal Branding and Why Is It Important

The Why and How of Personal Branding

<Img
img="/uploads/kak_raskrutit_instagram_2022_478a3704b1.jpg"
alt="How to Promote on Instagram in 2022"
/>

There are [**1,3 billion users**](https://www.visualcapitalist.com/ranked-social-networks-worldwide-by-users/) of Instagram now. The service of photo and video content is among the top social networks in the world. Instagram brings money to brands and bloggers. It was  [**the most effective platform**](https://www.businessofapps.com/marketplace/influencer-marketing/research/influencer-marketing-costs/) for influencer marketing in 2020 and 2021. Bloggers earn [**up to $ 10,000**](https://www.businessofapps.com/marketplace/influencer-marketing/research/influencer-marketing-costs/) per ad post. Brands increase their audience, loyalty and sales — [**90% of Instagram users**](https://business.instagram.com) subscribe to commercial accounts.

Instagram is a rapidly changing social network with unpredictable algorithms. There is huge competition here, but the question of how to promote Instagram for brands and bloggers remains relevant.

In this piece, we are going to tell you what will work and what will not work in 2022: how to promote a blog on Instagram using free and paid promotion methods.

## Before starting promotion

There is no point in starting development without a strategy and account preparation. So first:

1) Create [**an Instagram account**](https://www.instagram.com/altcraftllc/) so that the user immediately understands what your account is about and what you offer.

What is important!

- Account name that matches the theme of the account.
- Description in the page header: USP, benefits, name (if the account is a personal account).
- Location if you run an offline business or work in a specific area.
- Link to the website or your other materials.
- Page navigating in Instagram stories highlighting prices, location, FAQs and other information.

2) Clean your account of inactive subscribers if you have been using the account for a long time. Subscribers who do not react to your content are harmful to promotion.

*Example. Instagram sees: only 10 out of 1000 subscribers watch your content. The social network realizes that the content is not interesting and stops showing it. It is not the number of subscribers that matters, but the engagement of the audience.*

3) Switch to a business account to get statistics and analyze audience reaction to content.

4) Prepare a promotion strategy. Any progress is a plan and regularity. One-time actions will not bring results. Define goals. Why do you need promotion on Instagram? What do you want to get: followers, sales, advertisers or something else? Prepare a content plan with regular posts, stories and reels. 

## Free promotion methods

### Reels

Reels are short, entertaining videos (15-30 seconds) that Instagram launched around the world in the summer of 2021. The social network also promised to promote this video format. No wonder Reels are now the most effective way to promote your account for free. Instagram gives Reels external reach. Stories and posts work for an existing audience (although posts also sometimes get into recommendations). At the same time Reels have more options. Now getting a million views for an account with a couple of thousand subscribers is real.

Another advantage of Reels for promotion is their lifespan. Unlike other Instagram stories that disappear after 24 hours, the post is shown for a couple of days. Reels "spin" even after a while. And what’s more, one video in Reels can "pull" others along. How? Instagram sees that a particular video is interesting to the audience and shows the ones created earlier.

<Gallery>
<GalleryItem
original="/uploads/reels_subway_2_3efb1a9352.jpg"
thumbnail="/uploads/reels_subway_2_3efb1a9352.jpg"
description="Subway Reels"
/>
<GalleryItem
original="/uploads/reels_h_and_m_3ffcd88bed.jpg"
thumbnail="/uploads/reels_h_and_m_3ffcd88bed.jpg"
description="H&M Reels"
/>
</Gallery>

### Comments 

Do not confuse this method with the same spam comments for everyone. Automatic commenting remains popular but useless. This method can lead to off-topic comments or even to situations when the text “what a beautiful photo” appears under the mourning post with a candle. Don't do that.

**How to get followers on Instagram through comments:**

- Comment deliberately and stick to the point. Chat in a friendly and honest way. Try to make friends, not advertise yourself.
- Communicate in the comments under the posts of personal accounts of ordinary users, bloggers and brands. A user with a small number of followers is more likely to notice you and visit your page. Big bloggers and brands are unlikely to subscribe, but other subscribers will see an interesting comment.

### Hashtags

Hashtags are a promotion method that is unlikely to give a huge reach but will still attract some part of the audience. Instagram has a separate hashtag search and subscription to them.

**Hashtags to use for promotion:**

- Thematic hashtags that relate to your area, and localized if you are tied to some territory.
- The hashtag topic should coincide with the topic of the post and photo. This way, Instagram better understands what your post is about and shows it to the right audience.
- Don't choose high-frequency hashtags (500 thousand or more). The more often a hashtag is used, the less likely your post will be seen.
- Check the relevance of hashtags. If they were last used two years ago, they don't work.

<Img
img="/uploads/hashtags_8b7606f8c5.png"
alt="Examples of hashtags onInstagram"
src="Hashtags on Instagram"
/>

How many hashtags should you add? There is no definite answer. Instagram allows you to add up to 30. But this "list" does not always work. [**Irrelevant hashtags**](8-social-media-etiquette-rules-for-business-save) will reduce reach and minimize the impact of relevant ones. We recommend that you experiment. Do not copy the same hashtags from post to post – this is ineffective. And one more thing, Instagram can take you for a robot and block your account.

### Cross-promotion

This method will not match the query "How to promote Instagram from scratch?" The account for cross-promotion or mutual PR must already have an audience.

What to do next:

- Look for an account with a similar or related topic. This account should have approximately the same number of subscribers.
- Exchange content: contribute guest posts, do live streams or take part in joint marathons.

*A cross-promotion example: an account of a sportswear brand launches a workout marathon with a fitness trainer.*

### Promotion on other platforms

If you are actively running another channel (YouTube, Medium and others), invite your audience to subscribe to your Instagram.

<Note>
Important! Users should understand why they need another account of yours. It is unlikely that subscribers are interested in watching the same content. Work with different formats and themes.
</Note>

### User-generated content

It works for brands and individual users who want to promote their accounts.

- An option **for brand accounts** is to invite users to post a photo with their product and a special hashtag. Then the brand reposts these publications to its page.
- An option **for personal accounts** is to mention brands. This way there is a chance that your Instagram page will end up in reposts in the brand's account. It is a win-win situation. The user gets more reach, and the brand gets content.

### Location

Another way is to add locations in account descriptions and posts. It is especially relevant for local businesses and events. But remember, it will not work just to set the location and wait for thousands of subscribers.

## Paid promotion methods

### Targeted advertising

Official Instagram ads are an opportunity to reach an audience with specific interests. The algorithms decide whom to show your Reels or post to. When it comes to advertisement, you choose the audience on your own. Instagram offers to advertise in the feed, Stories and Reels.

You can configure advertising directly on Instagram or use Facebook Ads Manager (if your account is linked to the page). For Instagram Ads, such goals are available as profile visits, website visits and increasing engagement – more messages. The audience can be selected automatically or customized, but the criteria are limited.

<Gallery>
<GalleryItem
original="/uploads/boost_post_on_instagram_ad_select_a_goal_579eefe709.jpg"
thumbnail="/uploads/boost_post_on_instagram_ad_select_a_goal_579eefe709.jpg"
description="Setting up an advertising campaign on Instagram"
/>
<GalleryItem
original="/uploads/boost_post_on_instagram_ad_select_target_audience_030a086b64.jpg"
thumbnail="/uploads/boost_post_on_instagram_ad_select_target_audience_030a086b64.jpg"
description="Setting up an advertising campaign on Instagram"
/>
</Gallery>

On Facebook Ads Manager, there are more opportunities to designate an audience.

<Img
img="/uploads/campaign_objectives_on_facebook_ads_manager_15c5874ece.png"
alt="Рекламный кабинет Facebook"
src="Campaign objectives on Facebook Ads Manager"
/>

The disadvantage of advertising on social media is an impressive list of restrictions that are constantly changing. For violation of the rules, advertising is stopped, and sometimes the account is blocked without explanation.

### Influencer marketing

The blogging market is growing, so no wonder [**influencer marketing**](what-is-influencer-marketing-how-to-build-strategy) entered the list of marketing trends in 2022 again. Instagram promotion through influencers is still relevant. When bloggers, famous figures and experts advertise something, people perceive it as a recommendation from a familiar person. They trust this opinion. There are two options for influencers ads: native (doesn't look like advertising) or direct.

<Gallery>
<GalleryItem
original="/uploads/caspar_lee_154a752331.jpg"
thumbnail="/uploads/caspar_lee_154a752331.jpg"
description="Influencer on Instagram"
/>
<GalleryItem
original="/uploads/laura_meacheam_185edb8373.jpg"
thumbnail="/uploads/laura_meacheam_185edb8373.jpg"
description="Influencer on Instagram"
/>
</Gallery>

## How NOT to promote on Instagram

You ask: "How to promote an account on Instagram?”. They say: “Cheating and giveaways”. There are two steps after this answer. Read about these options. Forget about them. These promotion methods are not only useless, but they can even destroy your account. 

### Giveaways

Giveaways are contests from influencers. The sponsor supplies a blogger with his product or service. The blogger promises to give the gift to the followers who subscribe to his account and the accounts of the sponsor. Subscription is a prerequisite for participation. This is how sponsors recruit a new audience. However when the giveaway is over: 

- Users unsubscribe because their interest is a prize, not a sponsor's account;
- Instagram algorithms notice a large number of unsubscriptions and reduce your page reach;
- It is difficult to save such an account.
- Even during the giveaway, the received audience is ballast. Prize-catchers are not drawn into the content. This is a sign of irrelevant content for Instagram algorithms.

### Cheat bots and comments

Instead of real subscribers, you get fake accounts — bots that create visibility, but in fact "drown" the account. For algorithms, the more subscribers, the more engagement should be. If the subscribers are bots, there is no activity from them.

Instagram makes a conclusion that this account is not interesting and stops showing it not only in recommendations but also to subscribers. In addition, the social network fights bots and suspicious activity by banning accounts engaged in cheating.

### Activity chats

They create the illusion of involvement, show social networks and other subscribers' interest in the account. These are groups where users gather to like, comment on posts and watch each other's stories. The main disadvantage of the method is an irrelevant audience. 

The method is possible in an account from scratch. However, after growth, it will rather harm, because you won’t be able to see real engagement and interest in the content. As a result, you won’t be able to understand how to improve it.

### Mass follow and mass like

You subscribe to many accounts that can be the target audience. You like the posts of different people. This is the point. The goal is to draw attention to your page. The user will notice your activity and subscribe in response. 

But the methods are no longer relevant. Users do not react, but Instagram punishes for such a promotion. The social network has a limit for subscriptions, unsubscriptions, likes, comments, mentions, and even for the number of publications. The user can be banned for suspicious activity.  If you decide to seek help from automated third-party services, the risk of losing your account forever will grow.

## Summary

The most promising free way to promote Instagram is shooting Reels. Combine it with other methods: commenting, cross-promotion with accounts of similar topics, user-generated content and advertising your Instagram page on other platforms. Add thematic hashtags to publications and geolocation, if the account is tied to territory. 

To reach a larger audience, launch targeted ads or find influencers who will remain a popular paid channel in 2022.

Do not use cheat promotion methods: giveaways, activity chats, cheat boost, mass-follow and mass-like. Promoting by legal methods is a reliable and proven way.

Learn how to promote a blog on Instagram using free and paid promotion methods. Be aware of what will and won't work in 2022.

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Read about what will and won't work in 2022. Learn how to promote a blog on Instagram using free and paid promotion methods.

Instagram in 2022: Free and Paid Promotion Methods

How to Promote on Instagram in 2022

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img="/uploads/8_Big_Social_Media_Etiquette_Rules_for_Business_Save_8da5263786.jpg"
alt="8 Social Media Rules for Business"
/> 

Social media etiquette for business is more important than it might seem at first. Just like other social etiquettes, social media etiquette for businesses can help you connect with the people you are talking to by demonstrating that you follow rules of behavior almost everyone can agree with.

## What Is Social Media Etiquette?

Social media business etiquette has been evolving for many years. Just as ordinary people should follow posting etiquette to show respect to others in the online community, business social media etiquette is a sign that businesses value the time and attention of their audience.

This is an indispensable part of portraying a company as its [**branded social media account**](self-marketing-how-to-promote-yourself-on-social-media).

“Social media manners” might not seem important to some people, but they can make or break a brand. Social networking etiquette helps you avoid embarrassing mistakes that generate negative attention. This is especially crucial since mistakes may be captured by screenshot and used against you – forever.

## The Do’s and Don’ts of Social Media Etiquette

The rules of social media are always evolving, but there are some basic rules you should never ignore. The ideas that follow are just a start. If your business will be using social media regularly, you should document social media best practices for your brand management team to follow.

Let’s take a closer look at some of the top social media etiquette tips:

### 1. Always Know What a Hashtag Means Before You Post

Hashtags help surface content by making it easier to search for on social media networks. [**Many brands**](https://hi.photoslurp.com/blog/how-to-create-hashtag-for-your-brand/#:~:text=cursory%20hashtag%20research.-,DiGiorno%3A%20%23WhyIStayed,-DiGiorno%20is%20known) have been thoroughly humiliated when they used a hashtag pertaining to domestic violence or other serious subjects to sell their products. Even if a hashtag is trending and bringing in lots of traffic, be sure you fully understand what it is about and know it is relevant to you.

### 2. Disengage with a Social Media User if “SILENCED”

No matter how friendly your brand behaves, not everyone wants to talk to it. The “[**Silence, Brand**](https://totempool.com/blog/silence-brand/)” meme has become a visual shorthand for this sentiment. 

<Img
img="/uploads/silence_brand_f5f7e0b812.jpg"
alt="Silence, Brand"
/> 

If you contact someone and they respond with this meme, or a line that carries the same meaning, disengage and move on. They have made their feelings clear, and it is only polite to respect that. Plus, you never know if they will be act belligerently toward you.

### 3. If You @ a User, Make Sure It Is a Positive Experience

@ (“at”) is a symbol used on most social media networks to tag an individual user, who will then get a notification. You should only use @ to create positive brand experiences. Remember, all your followers may be watching any given interaction. It is almost always okay to @ a user to express thanks or to draw your audience’s attention to something positive that person did.

### 4. Do Not Enter a User’s Direct Messages Unless Invited

Even if a user is following your brand, it does not mean they want to receive direct messages. Your promotions should never rely on getting people to respond to direct messages – if you need to get attention from a specific user, tag them with @ instead. Direct messaging should only be used if the individual initiates or consents – for example, when providing customer service.

### 5. Do Not Argue in Public

Conversely, do not get into fights or arguments with social media users in public. Always try to steer customer service topics to DM quickly so that no personal information will be publicized by accident. Sometimes, a user may have a complaint that they want to draw lots of attention to. They may not be interested in constructive discussion or resolving the problem. In cases like these, pass the matter off to your company’s outreach team. They will have additional options for giving the user an incentive to change their behavior.

### 6. Be Mindful of Highly Charged Subjects

When handling any type of controversy, be sure your social media is aligned with your [**Corporate Social Responsibility**](https://www.investopedia.com/terms/c/corp-social-responsibility.asp) plan and brand values. Outside the clear bounds of your brand strategy, it is usually best to err on the side of caution and not get involved with disputes that could damage your brand. Always remember that you do not need to respond to every message, even when your account gets an @.

### 7. Monitor Your Brand Mentions So You Can Respond Proactively

There are many different ways to search for brand mentions. They may come in the form of a hashtag, an @, or an in-text mention of your brand name. Any such mention should be considered consent for you to respond, even if the person is making a complaint or a general observation. Be sure that your social media technology stack includes tools to monitor mentions for you and alert you to new ones. Some examples include [**Nexalogy**](https://apps.hootsuite.com/apps/nexalogy), [**Mentionlytics**](https://www.mentionlytics.com/), and more.

### 8. Be Polite and Respectful at All Times

Just as Ronald McDonald wouldn’t yell at a child in Playland and Mickey Mouse wouldn’t push someone out of line at the Magic Kingdom, your brand should always remain polite and respectful no matter what. Remember, a brand is not a human being – it is a character. Followers believe they have a relationship with that character, and your behavior is key to maintaining their immersion.

## Social Media Etiquette Makes Life Easier for You and Your Followers

What does social etiquette mean? In the long run, it is a lot simpler than it looks. By being thoughtful in your social media communications, you will attract followers who care about what you have to say. That helps you get real business value from social media instead of just shouting into the void.

Be sure the social media etiquette tips above are available to everyone on your staff who will touch your social media. Make them available in your Slack, Dropbox, or right on the office wall – whatever is most convenient. Even the best etiquette rules are not worth anything unless you follow them!

If your business will be using social media regularly, you should document social media best practices for your brand management team to follow.

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Be sure these social media etiquette tips are available to everyone on your staff who will touch your social media.

8 Social Media Rules for Business | Do’s and Don’ts

8 Big Social Media Etiquette Rules for Business Save

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