8 Big Social Media Etiquette Rules for Business Save

Social media etiquette for business is more important than it might seem at first. Just like other social etiquettes, social media etiquette for businesses can help you connect with the people you are talking to by demonstrating that you follow rules of behavior almost everyone can agree with.

What Is Social Media Etiquette?

Social media business etiquette has been evolving for many years. Just as ordinary people should follow posting etiquette to show respect to others in the online community, business social media etiquette is a sign that businesses value the time and attention of their audience.

“Social media manners” might not seem important to some people, but they can make or break a brand. Social networking etiquette helps you avoid embarrassing mistakes that generate negative attention. This is especially crucial since mistakes may be captured by screenshot and used against you – forever.

The Do’s and Don’ts of Social Media Etiquette

The rules of social media are always evolving, but there are some basic rules you should never ignore. The ideas that follow are just a start. If your business will be using social media regularly, you should document social media best practices for your brand management team to follow.

Let’s take a closer look at some of the top social media etiquette tips:

1. Always Know What a Hashtag Means Before You Post

2. Disengage with a Social Media User if “SILENCED”

If you contact someone and they respond with this meme, or a line that carries the same meaning, disengage and move on. They have made their feelings clear, and it is only polite to respect that. Plus, you never know if they will be act belligerently toward you.

3. If You @ a User, Make Sure It Is a Positive Experience

@ (“at”) is a symbol used on most social media networks to tag an individual user, who will then get a notification. You should only use @ to create positive brand experiences. Remember, all your followers may be watching any given interaction. It is almost always okay to @ a user to express thanks or to draw your audience’s attention to something positive that person did.

4. Do Not Enter a User’s Direct Messages Unless Invited

Even if a user is following your brand, it does not mean they want to receive direct messages. Your promotions should never rely on getting people to respond to direct messages – if you need to get attention from a specific user, tag them with @ instead. Direct messaging should only be used if the individual initiates or consents – for example, when providing customer service.

5. Do Not Argue in Public

Conversely, do not get into fights or arguments with social media users in public. Always try to steer customer service topics to DM quickly so that no personal information will be publicized by accident. Sometimes, a user may have a complaint that they want to draw lots of attention to. They may not be interested in constructive discussion or resolving the problem. In cases like these, pass the matter off to your company’s outreach team. They will have additional options for giving the user an incentive to change their behavior.

6. Be Mindful of Highly Charged Subjects

7. Monitor Your Brand Mentions So You Can Respond Proactively

8. Be Polite and Respectful at All Times

Just as Ronald McDonald wouldn’t yell at a child in Playland and Mickey Mouse wouldn’t push someone out of line at the Magic Kingdom, your brand should always remain polite and respectful no matter what. Remember, a brand is not a human being – it is a character. Followers believe they have a relationship with that character, and your behavior is key to maintaining their immersion.

Social Media Etiquette Makes Life Easier for You and Your Followers

What does social etiquette mean? In the long run, it is a lot simpler than it looks. By being thoughtful in your social media communications, you will attract followers who care about what you have to say. That helps you get real business value from social media instead of just shouting into the void.

Be sure the social media etiquette tips above are available to everyone on your staff who will touch your social media. Make them available in your Slack, Dropbox, or right on the office wall – whatever is most convenient. Even the best etiquette rules are not worth anything unless you follow them!