AI Services in Marketing: What Really Works in 2025

In everyday life, we increasingly use tools powered by artificial intelligence, whether at work or in our personal lives. But AI’s impact is especially noticeable in marketing: neural networks quickly generate ideas, save time, and simplify routine tasks. If earlier a project required a team consisting of a copywriter, designer, and editor, now many stages can be automated and accelerated with AI.

At the same time, it is important to remember: artificial intelligence in marketing is not a replacement for a specialist but an auxiliary element that reduces the number of errors, speeds up work, and makes processes simpler.

In this article — an overview of the most useful tools for marketers that we have tested ourselves and are ready to recommend to you.

Why AI in Marketing

If two years ago AI seemed like something astonishing and almost science fiction, today every second person uses it, and it actively solves business tasks.

Modern marketing is constant work with large volumes of data, content, numerous channels, and diverse audiences. Every day, you need to test hypotheses, adapt to algorithms, take user behavior into account, and at the same time maintain a recognizable brand voice. There is not always enough time for everything, so routine tasks are increasingly delegated to artificial intelligence. This reduces workload, speeds up processes, and creates space for strategic decisions and idea generation.

Areas Where Neural Networks Are Useful

• In content creation. AI generates texts for posts, emails, landing pages, scripts, and slogans.

• In design and visualization. You can use AI to create presentations, banners, images, or mood boards.

• In analytics. Audience analysis, campaign effectiveness, data visualization.

Next, we will go through a list of AI services for each area: their strengths and weaknesses, usage features, and what you should pay attention to.

AI for Content Generation

Services for Working with Text:

ChatGPT (OpenAI)

The most popular AI platform at the moment. It quickly handles routine tasks: creating outlines, basic editing, generating ideas, or rephrasing existing materials. We decided to give ChatGPT the task of writing an article announcement and received a fully ready version — structured, logical, and without major errors.

ChatGPT query generation result

• Adaptability;
• Ability to refine and clarify;
• Powerful logic.

• Texts can turn out generic and templated; it’s important to write the prompt in detail;
• May be inaccurate with facts or “make up” information, especially in highly specialized topics. Data must be double-checked.

Jasper.ai

The tool is well suited when you need quick text for posts, ads, or banners. Jasper.ai has a simple interface, many templates, and settings to match your brand style.

• Specializes in creating persuasive advertising copy;
• Integration with SurferSEO to optimize content for search queries;
• More than 50 ready-made template formats.

• Limited creativity.

Writesonic

A versatile service for creating content: from articles and landing pages to product descriptions, posts, and email newsletters. It offers many templates, integrations with SEO services, and an intuitive interface.

Writesonic result for the request to create a short headline for a clothing store ad

• A wide selection of formats, the ability to generate images and use voice input;
• High speed when working with typical tasks;
• There is a free demo mode.

• Weaker than Jasper.AI in conveying brand identity and tone of voice;
• Even paid plans limit the number of generations;
• Possible tautologies and repetitive wording.

Services for Generating Email Content

Editpad Email Writer

When it comes to free AI services with a simple interface and fast email generation, the first that comes to mind is Editpad Email Writer. Its main advantages are high speed and accessibility for all users.

Result from Editpad Email Writer for the request to create welcome email text

• Free access;
• Simple and clear interface;
• Fast text generation;
• Suitable for standard emails (welcome, reminder).

• Lack of personalization;
• Does not reflect the brand’s style;
• No lively tone.

Smartwriter.ai

The service saves time when creating personalized emails for cold outreach — including contacting people on LinkedIn or requesting backlinks. It automatically analyzes data from profiles, websites, and other online sources to create individual messages for each recipient.

Smartwriter working with Linkedin

• High level of personalization;
• Includes features for SEO specialists, such as automated backlink requests. The service can also be useful for marketers and sales professionals.

• Texts may contain inaccuracies or sound unnatural, especially if the input data was incomplete or incorrect;
• Limited registration for new users.

Content Generation for Landing Pages

Landingi AI Copy Generator

An AI tool built into the Landingi platform, designed for fast generation of landing page text. It is especially useful for marketers who need to quickly create landing pages without deep copywriting knowledge.

Example of a basic landing page created in the service

• Speeds up text creation and campaign launches;
• Built-in visual editor for easy customization;
• More than 400 adaptable templates available.

AI for Design

AI Services for Image Generation

Midjourney

Midjourney is one of the most popular AI services for generating images from text descriptions.

Midjourney generation result for the prompt: Create an image depicting a 3D phone for advertising, colorful background with gradient, image in soft pastel shades.

• High image quality and detail;
• Expressive artistic style;
• Flexible customization of the result for format and purpose;
• The web version, available since 2024, has simplified usage.

• Paid access only: the free version has been disabled since March 2023;
• Previously, access was only through Discord, which made it harder for beginners;
• Possible errors when generating complex objects (for example, hands or text);
• All images are public by default, which limits work with confidential projects.

DALL-E

DALL·E is an image generator inside ChatGPT. It can create pictures in different styles, from photorealism to abstraction. You can refine the prompt directly in the chat, which makes the process convenient and fast.

DALL·E generation result for the prompt: 'Create an image depicting a 3D phone for advertising, colorful background with gradient, image in soft pastel shades'

• Convenient prompt editing in the dialogue;
• Support for different visual styles;
• Accurate color reproduction;
• Everything works in one interface.

• Some prompts are blocked;
• Quality depends on the clarity of the description;
• Sometimes extra details appear.

Leonardo.ai

Leonardo.ai is an image generator focused on accuracy and realism. Unlike the more artistic Midjourney and DALL·E, it is suitable for tasks where clear details are important: product renders, packaging, interiors, textures, and materials.

Leonardo.ai generation result for the prompt: Create an image depicting a 3D phone for advertising, colorful background with gradient, image in soft pastel shades

• Precise rendering of visual characteristics (fabric, metal, wood, etc.);
• Hardly requires manual refinement;
• Includes ready-made presets for standard tasks.

• Weak expressiveness in artistic and creative styles;
• Not the best choice for abstract or emotional scenes.

AI Services for Creating Video and Animation

Runway ML

A cloud service that allows you to generate new videos from text descriptions, edit existing ones, and apply effects and stylizations.

• Easy to use even without video editing experience;
• Fast video generation;
• Includes tools for background removal, color correction, applying effects, and creating videos from text.

• The free plan limits video quality and duration;
• Subscription from $15/month;

Lumen5

This online service creates videos from texts and scripts — convenient for social media, presentations, and advertising. It is especially suitable for SMM specialists and marketers without video editing skills.

The service can create videos from blog posts. Source: lumen5

• Automatic video generation from an article or script;
• AI selects templates, visual elements, and music;
• Supports formats for Instagram, YouTube, and TikTok;
• Extensive media library, some content available for free

• The free version has a watermark;
• Videos can look repetitive without manual edits;
• Generation takes 10-15 minutes — longer than in Runway ML.

AI for Presentations and Documents

ChatPDF

ChatPDF is a convenient tool for working with large documents. It is suitable for those who regularly analyze texts: from scientific reports to scans and tables.

• Processes documents in different formats, including scans and tables;
• Automatically highlights key sections and creates a summary;
• Saves time and eliminates the need to read the original.

• The functionality of the free version is limited by the number of files;
• Possible inaccuracies when working with narrow terminology.

Summary

Modern AI tools have changed the approach to marketing, but their role is often misunderstood. They are not a magic wand that creates perfect content, but a smart assistant that speeds up and simplifies workflows.

The main thing to understand: neural networks do not replace marketers but take over what humans do more slowly (for example, data analysis and routine testing) or what is easy to miss (hidden patterns and correlations). This frees up time for strategy and creativity — areas where human thinking remains irreplaceable.