Real-time summary reports
for any channel

We have developed our own system for collecting and storing analytics. It quickly processes large amounts of data, immediately calculates and displays analytical reports. You will receive the necessary information for any time period without delay. 14 summary reports and 13 data sets are available for you.

Any audience in the platform can be automatically synchronized with the external database according to the set schedule. We have implemented this function on request from our customers. It simplifies the life of the marketing department and developers.

Interesting and useful articles about marketing, our product and online communications

Import all customer personal data in CDP Altcraft Platform. This way you will have an undeniable advantage, because there are no limits on the amount of data stored in our marketing platform. The more information you have about your customers, the more targeted your email, SMS and push notifications will be.

Get in touch with Altcraft

By continuing to use our site, you consent to the processing of cookies that ensure the proper functioning of the site.

When the software is customized for your individual needs, the job becomes easier. All the functionality your business needs will always be at your fingertips. We offer:

Personalize your content across all channels

customizing-your-content-in-all-channels-image-en.png

Data-driven marketing involves using customer information to optimize business advertising and marketing communications. Collect data and run it through analytics tools in CDP Altcraft Platform.

What data can be collected:

Segment audiences according to accumulated and combined data in the platform and synchronize them with external information sources. Personalize your mailings in different channels using accumulated data and data from external sources.

Download documentation

Content is generated using data obtained from external SQL database

Your customers will be able to grow faster and earn more using the new features of Altcraft Marketing. We have prepared for you favorable terms of cooperation on the Revenue Share model. Contact us and find out more.

Advanced and functional HTTP API in Altcraft Marketing will satisfy the needs of developers. API supports JSON and XML formats. It is possible to use queue servers (such as RabbitMQ) to import large numbers of client profiles in real time.

Anti-Spam policy

Blog

Contacts

Support

Partners

Pricing

Privacy Policy

Why Altcraft

Notify customers of important events

Expand your range of services and attract new customers. Try out new features in the fast-paced Altcraft Marketing platform. We constantly communicate with our partners, exchange ideas and develop ourselves.

Page not found

About company

Altcraft Blog | Digital Marketing, Sales and Customer Success Case 

Contact Altcraft and we'll find a better solution for your business

Real-Time Analytics

Customer Data Platform (CDP)

Email template designer

Integration and Webhooks

Loyalty programs

MVT and A/B tests

Omnichannel marketing

Personalized marketing

Create a theme for the form by choosing the appropriate color scheme. Change the style and color of the text. Add photos and YouTube videos to the form. To do this, insert additional code into the required tag.

Design to your taste

Find out what your customers want through questionnaires and surveys. Getting feedback on time will work in favor of your business. If you respond quickly to customer feedback, you will increase their trust and brand loyalty.

High-quality customer feedback

You can customize the logic of the form so that respondents go to different pages depending on which answer they select. This will make your survey or questionnaire more targeted. Before submitting the form, select the «Actions» tab. If the form is completed successfully, the data are automatically imported into your database.

Flexible form settings

Create forms and surveys in minutes

Questionnaires, customer satisfaction surveys, feedback forms — in Altcraft Platform you can design both simple and complex forms. Any form element can be made mandatory, so you can be sure that the user fills in the required fields.

Work in an easy-to-use visual form builder

The builder is intuitive, so you don't need professional knowledge to work with it. Add different types of questions to the form — short or long answers, one or multiple-choice questions, rating scales.

User-friendly interface

Response statistics are provided in the form of a line graph and chart. It is also possible to download data in MS Excel and CSV format. Analyze the information received and make your business even more successful.

Results and analytics

Forms in Altcraft Platform: create surveys, questionnaires and tests.

Help Center | Guides and Marketing Tips | Altcraft Platform

Messaging apps

Partners with Altcraft

Personal data policy

Pricing and Service Plans: On-premise or SaaS | Altcraft

Privacy Policy
and personal data policy

Request a Demo | Fill Out the Form | Altcraft Platform

Get Started With Altcraft's Software

Why business chooses Altcraft

SaaS or On-Premise - all functions are available

processing of personal data

An event registered on the platform can be redirected to an external system. This provides endless opportunities for integration. Connect external BI, DMP, CRM and other tools.

In Altcraft Platform, you can set up any scenarios for sending messages through various delivery channels. By analyzing the actions of customers, you can anticipate events many steps ahead. Here are examples of scenarios that can be implemented in our marketing automation service:


Email marketing is one of the most important customer communication channels. Four out of five marketers are more likely to give up social media marketing than email marketing. Here are illustrative examples of the email marketing strategy:


Build messages dynamically based on customer data and specified conditions in the template. This data can be obtained from an external SQL database. Substitute data from an external HTTP service via API or based on data from any web page.

<Img
img="/uploads/Promo_Codes_A_Timeless_Marketing_Method_Guaranteed_to_Work_cc0724e308.jpg"
alt="Promo Codes"
/>

Promo codes give you a little money off at checkout, and they are an excellent way to promote new products or get customers to come back to shop in the future. They're also a great way to run a special promotion on social media. For example, you can offer 50% off your product using the code YEAHBUY50.

## What are promo codes?

Promo codes, also known as discount codes or coupons, are combinations of letters and numbers that customers have to input on your website or in the mobile app to redeem the discount that was offered. They can be obtained from either a [**third party**](/en) or directly from your own system. Promotional codes help you in three ways: 

1. generate more traffic to your website; 
2. increase conversion rate;
3. track marketing efforts.

Promotion generally leads to [**higher conversion rates**](conversion-funnel-stages-and-optimization). This is mainly because the customer has been promised the discount to enter their information into your site or click on a unique link provided by you. The discount is promised to fill up certain information, which leads to better conversion rates than the standard sales process.

## How do Promo Codes Work in Marketing

Here are some ways that promo codes can help you promote and sell your products:

- **Get customers**: Promotional codes are a great way to get new customers into your e-commerce store. You can offer free shipping on orders over a certain amount, set up a discount for a limited period (like 20% off), or give away other discounts (like $10 off with three purchases within a month).

<Img
img="/uploads/free_shipping_f8a9410b00.gif"
alt="Promo code to get customers"
/>

- **Build links**: Promo codes can also be used as part of link-building campaigns, mainly when used in conjunction with [**affiliate programs**](affiliate-marketing-for-beginners). When someone clicks through from an external link and signs up for your newsletter, they'll often receive a free gift (often at no cost) as part of their welcome package.

<Img
img="/uploads/aliexpress_coupon_453cd6f923.png"
alt="Promo code to build links"
/>

- **Reward loyalty**: Promo codes can be used as bonuses or incentives that people choose to use themselves. If your business has products that people might want to purchase but doesn't know about, you can create special promo codes and use them to entice people.

<Img
img="/uploads/fiverr_learn_promo_code_01c01ede12.png"
alt="Promo code to reward loyalty"
/>

## How to use Promotional Codes for Business?

Everyone likes discounts, so the whole point of using a coupon is to lower the price for your customers.

There's no formula for using a good promo code. You have to come up with something that makes sense for your business's specific circumstances. Here are some things to keep in mind.

How many items will be discounted? If your order total is $60, you might only need one promo code. If it's going to be $200 or more, though, you'll need at least three codes. That way, even if one fails to work, there will still be enough for everyone who orders.

What's the total cost of the order? You can use promo codes on individual items, but they're most effective when used on larger orders that include multiple products and shipping fees. That way, you can offer discounts across the board and make sure every customer pays less than they would otherwise.

<Img
img="/uploads/promotional_code_stats_6e3df86f2d.jpg"
alt="Promo code stats"
/>

## Where to Use Them?

Promo codes are not just for big companies to earn extra revenue. They can be a powerful tool for small businesses to promote their products or services. They also serve as an excellent way for customers to find something unique that they might not find elsewhere.

Promo codes are often a good choice when looking to promote your products or services [**through social media**](self-marketing-how-to-promote-yourself-on-social-media). But you don't need a big company to make this happen; some of the most successful businesses use promo codes to help promote themselves on smaller platforms like Twitter and Facebook.

## Tips to Make Promo Codes Work

Promo codes are a great way to entice new customers to try your product or service, but you must use the codes correctly. Here are some tips to make promo codes work for your business:

**1. Keep it simple.**

One of the most common mistakes is using too many characters in a code. It can be difficult for customers to decipher what the code means and how to apply it to their order. Long codes also create confusion because they're not visible at checkout.

**2. Make your codes more visible.**

Ensure that your promo code is as visible as possible on your website, especially on the product and checkout pages. You can also add a "coupon" section on your website that allows customers to search for promo codes and enter them manually while checking out or include a coupon field in your shopping cart.

**3. Offer multiple promo codes per order.**

The more discounts you have available, the better — but don't overload your customers with unnecessary discounts that they don't need or want (like free shipping). Offer just enough discounts to feel they are getting a good deal, but not so many that it's overwhelming and confusing to use each time they place an order.

**4. Publicize everywhere**

Make sure that your customers know about the promotion before they click "buy." Hint at it in your product description, include it in a newsletter or email promotions or mention it on social media.

**5. Don't overuse promo codes.**

Too many promotional codes can ruin your credibility with customers and vendors alike. People might think you're constantly trying to sell them stuff they don't really want, or they might stop using your service altogether because they see that you're offering special deals every day of the week.

Promo codes are a simple but effective marketing tool. They are useful for both customers and businesses. Start implementing [**promotional codes**](/features/loyalty-programs) in your marketing right now.

In this post, we will explain what promo codes are, how to use them to increase sales, and give some tips on how to make them work.

large_Promo Codes: A Timeless Marketing Method Guaranteed to Work.jpg

medium_Promo Codes: A Timeless Marketing Method Guaranteed to Work.jpg

small_Promo Codes: A Timeless Marketing Method Guaranteed to Work.jpg

thumbnail_Promo Codes: A Timeless Marketing Method Guaranteed to Work.jpg

Promo Codes: A Timeless Marketing Method Guaranteed to Work.jpg

57% of consumers say that they wouldn’t have made a purchase at a new retailer for the first time without a coupon.

What Are Promotional Codes and How to Use Them in Marketing

Promo Codes: How to Use Them for Business?

<Img
img="/uploads/loyalty_program_trens_in_2022_a7fe7a8f10.jpg"
alt="Customer Loyalty Program Trends For 2022"
/>

Building customer loyalty is the key to driving repeat business, increasing profits, and developing a customer base of long-term, satisfied clients. A well-designed loyalty program can help you build brand loyalty and increase the lifetime value of every customer.

Yet, many programs fail to take off because they're not relevant to their intended audience. Customer loyalty will likely fall when you offer subpar reward programs that fail to meet the target group’s needs or expectations. Some people like getting discount coupons, others love free gifts, while some customers prefer to get early or exclusive access to new products or services.

It’s up to you to understand your customers and tailor your loyalty program strategy accordingly.

Let's break down the loyalty program trends that will shape 2022 and the coming years so you can build better relationships with your customers.

## 1. Gamify the Shopping Experience

As far as loyalty program trends go, gamification is leading the pack by a considerable margin.

By definition, gamification is the incorporation of game design elements, like point scoring, leaderboards, and competition with others to non-gaming contexts. As a marketing strategy, it can be used to create an immersive, engaging, and fun experience for your customers. Gamification works exceptionally well as a tiered loyalty program where customers have to earn a certain number of points to move up a level.

When you gamify a loyalty program, it creates an incentive for customers to interact regularly with your brand. They provide a sense of accomplishment by associating each repeat action that’s valuable to your business with a reward. As a result, customers’ purchase more frequently, spend more money, and are more likely to use their loyalty points to get rewards.

Gamification helps to [**grow brand awareness**](povyshayem-uznavayemost-brend-ustanavlivayem-avatar-email-otpravitelya) and loyalty while increasing user engagement. Plus, it creates an interactive community around your brand that’s key to growing your business.

Duolingo is a good example of how to use gamification in loyalty programs. The app has a free and paid version. In the free version, the user has only five hearts. If during the day he makes five mistakes, he will have to postpone classes until tomorrow. This way, they encourage users to upgrade to a paid Duolingo Plus version. 

<Img
img="/uploads/duolingo_gamification_0a21f22030.png"
alt="Duolingo gamification"
/>

## 2. Make It Mobile

As dependency on mobile devices increases, so do the opportunities for mobile-based loyalty programs. [**Mobile apps**](mobile-app-as-a-marketing-channel) allow you to track in-app customer activity and reward them accordingly. Through advanced analytics, you can understand your customers better to deliver more personalization and increase your sales.

When designing mobile loyalty programs, do not limit your rewards to purchases. The purpose of a loyalty program is to show customers that you care about them. For this reason, design your loyalty to focus on participation so customers can feel valued.

<Img
img="/uploads/subway_3ef9c5d271.png"
alt="Subway loyalty program"
src="Subway loyalty program"
/>

## 3. Focus on Multiple Touch Points

Developing a mobile loyalty program is a crucial step towards creating an [**omnichannel loyalty program**](omnichannel-vs-multichannel) that offers consumer rewards for any actions taken on any channel – online, in-app, in-store, or otherwise. An omnichannel program covers all touchpoints, whether customers promote a product on social media, leave an in-app review, or refer a friend via email.

Hybrid loyalty programs are the future and the key to prolonged customer engagement. Merge scannable loyalty cards with digital avenues to create a seamless experience for consumers. Your loyalty program should be adaptable, no matter how your customer chooses to engage with you.

## 4. End-to-End, Customized Loyalty Programs

Consumers want to choose how and when they engage with their favorite brands. End-to-end loyalty programs offer both traditional points-based programs and subscription loyalty programs, where customers opt-in by paying a membership fee to access enhanced benefits.

An end-to-end loyalty program creates a complete loyalty ecosystem that incentivizes new and repeat customers. Point-based systems allow new customers to experience all the benefits you have to offer with a low barrier to entry, while a premium loyalty program provides loyal customers with a VIP experience that keeps them hooked to your brand. Such programs emphasize the value of loyalty without alienating those who aren’t familiar with your brand.

## 5. Amazing Experiences Remain Essential

Going forward, customers expect personalized experiences from companies, be they a social media giant or a small business. Consumers are inundated with thousands of marketing messages every day making it challenging to break through the noise. One way you can do that is through [**loyalty partnerships**](customer-loyalty-program). For instance, developing a product line with an influencer or another brand will expand the reach of your brand and create new engagement avenues like contests, sweepstakes, and rebates.

Also, there’s an increasing demand for authenticity and social justice, which means customers are more likely to work with brands that have a conscience. By incorporating a charitable or sustainable aspect to your loyalty program, you can increase brand loyalty and attract customers whose views align with your values. It’s a great rewards program for small businesses that allows you to build a loyal, engaged community while creating opportunities to partner with other like-minded brands.

## The Future of Customer Loyalty Programs

For the next few years, the leading loyalty program trends will focus on mobile apps, paid memberships, and gamification.

Most loyalty professionals recognize the importance of getting actionable insights to predict consumer behavior. After all, the key to executing successful loyalty programs lies in hyper-personalization and creating frictionless omnichannel customer experiences.

Let's break down the loyalty program trends that will shape 2022 and the coming years so you can build better relationships with your customers.

Customer Data Platform

Omnichannel Marketing

Loyalty programs

Drag-and-drop email designer

Personalized mailings

MVT and A/B testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messaging apps

Interesting and useful articles about marketing, our product and online communications

Don't forget to subscribe to our Blog