Interesting and useful articles about marketing, our product and online communications

Tips for Digital Marketing & Sales in Altcraft Blog

We’ll send you a guide 

with 26 strategies for
automating marketing via email.

Our experts will guide you in maximizing the effectiveness of Altcraft Platform for achieving your goals.

Elevate Your Business 
to a New Level

By continuing to use our site, you consent to the processing of cookies that ensure the proper functioning of the site.

Download documentation

Thank you!

Feel free to ask us any questions. Our experts are


Ask our expert 

ready to answer them during business hours.

Anti-Spam policy

Blog

Contacts

Support

Partners

Pricing

Privacy Policy

Why Altcraft

Page not found

Help Center: Guides on How to Use Altcraft Platform

Personal data policy

Privacy Policy
and personal data policy

Request a demo | Fill Out the Form | Altcraft Platform

Get Started With Altcraft's Software

Why business chooses Altcraft

processing of personal data

You can ask us your questions. Our experts are ready to answer them within the working day.

What else 
would you like to know?

How to set up a tracking pixel

What is a loyalty program

How to create a customer database

How to manually import customer data

You may be interested

<Img 
img="/uploads/kak_raskrutit_instagram_v_2023_godu_aecdf2e324.png"
alt="How to Promote Instagram in 2023"
/> 

With [**2 billion active users**](https://www.demandsage.com/instagram-statistics/), Instagram* is one of the most used social platforms. Only Facebook, Youtube and WhatsApp can boast a larger audience. Almost every Instagram user follows [**at least one business**](https://www.instagram.com/p/CW_GZmLsWa-/?utm_source=ig_web_copy_link). Instagram regularly introduces new tools for business, such as shopping tags and the Shop tab. No wonder, [**44% of people**](https://www.instagram.com/p/CWbLh7wsWxK/?utm_source=ig_web_copy_link) use the social network to shop weekly. All these stats make Instagram a valuable platform for promoting your business.

In the post, we will discuss how to promote Instagram in 2023 using paid and free methods. You'll also find a couple of tips on what not to do.

## Prepare your account for promotion

You can’t start promoting on Instagram with an empty profile. Users should instantly understand who you are, what you offer and what your advantage is.

**The right Instagram page includes:**

- **Profile picture** with a readable logo or photo if it is a blogger or expert account.
- **Profile name** that is related to the business, but not a random set of characters.
- **Creator name** (author or organization). It is filled out in the special field of the profile header. The **business category** is also selected here.
- **Instagram bio**, or account description. What the company/expert does, your USP (Unique Selling Proposition). If this is an individual person's Instagram blog, also explain what topics you cover.
- **A link to a website** or other resource that represents your business or project.
- **Highlights**. These are pinned stories under the bio. Design highlights to answer possible questions from your customers. Share your prices and experience. Tell followers how to find you, when you work and what about shipping. Highlights sometimes include a profile navigation.
- **Geolocation** for offline businesses.

<Img
img="/uploads/coursera_instagram_profile_d570613c2d.png"
alt="The right Instagram page"
src="An example of a well-designed profile"
/>

**What else is important to do before starting the promotion:**

- Switch to a business account — statistics will become available.
- Clear your profile from bots and inactive followers. Social network algorithms consider a high percentage of subscribers who do not respond to your posts as a sign of boring low-quality content. Such an account does not get additional audience coverage.
- Analyze what your existing audience likes and create well thought out content.

## Reels

Instagram is no longer a social network with pictures, but also a video platform for short videos, known as Reels. That's why, when people ask how to promote Instagram from scratch, more often they get answers about using this format. The social network is actively promoting Reels. Instagram marketing has changed due to short videos. It used to be nearly impossible to get additional reach without ads. Now Reels are primarily shown to users who, although do not follow a creator, may find their content interesting. Also, Mark Zuckerberg announced that the company plans to “more than double” the amount of recommended content.

**How to promote Instagram with Reels:**

- **Post unique content** that has never been used before on Instagram.
- **Follow the rules and guidelines** of the social network. If you don't, your account may be temporarily or permanently blocked.
- **Start promoting Instagram with a public account.** Otherwise Reels will only be seen by your followers.
- **Add specific niche hashtags under videos.** They work in the same way as in posts (we’ll talk more about this below).
- **Release videos regularly.** This is important not for users, but for algorithms that quickly "forget" inactive creators. However, you should not annoy your followers, so post no more than 2 videos per day and 3-4 per week.

<Note>
Don't delete Reels, even if their reach is low. Sometimes the algorithms pick up the video again after a while, so they bring the result.
</Note>

## How to get followers on Instagram with Reels

People don't follow all the accounts that are recommended in their feeds. The competition in Reels is high, so it is not enough just to make a good-looking video.

### Rules for successful Reels

- **Don't make long videos.** If the video is too long, users may not watch it to the end. In this case, the algorithm will decide that this content is not interesting enough. Such Reels have less chances to be recommended. The optimal time is 5-15 seconds.
- **Generate interest in the first seconds.** For example, take some unexpected action or say an engaging phrase (“The secret to successful promotion ...”, “No one knew about this ...”, and so on). But don't fool users. If there is nothing of value after an appealing opening, the audience will not subscribe.

<Gallery>
<GalleryItem
original="/uploads/Screenshot_from_2023_01_18_12_18_15_0645afb3fd.png"
thumbnail="/uploads/Screenshot_from_2023_01_18_12_18_15_0645afb3fd.png"
description="Starbacks Reels with catchy caption"
/>
<GalleryItem
original="/uploads/Screenshot_from_2023_01_18_12_16_54_9583452b9b.png"
thumbnail="/uploads/Screenshot_from_2023_01_18_12_16_54_9583452b9b.png"
description="Sephora Reels with catchy caption"
/>
</Gallery>

- **Add text to your video**, because sometimes Reels are watched with the sound turned off. Captions also make the content easier to read.
- [**Use a CTA**](what-is-cta)  in your Reels. Ask users to read the description, subscribe, leave a comment, and so on.
- **Make covers that show the essence of the video.** Better to have a short description. Reels has two options — choose a frame from a video or add a photo.
- **Shoot videos only on the topic of the blog.**
- **Check the quality of the videos.** Meaning is more important, but a fuzzy picture and shooting with shaky hands are unlikely to please anyone. Sometimes Instagram decreases the quality of the video.

**Life hack.** Turn off data saving to improve video quality: Settings —> Account —> Mobile data use.

<Gallery>
<GalleryItem
original="/uploads/Frame_6_6f24df315b.png"
thumbnail="/uploads/Frame_6_6f24df315b.png"
/>
<GalleryItem
original="/uploads/Frame_10_e4fdaff32c.png"
thumbnail="/uploads/Frame_10_e4fdaff32c.png"
/>
<GalleryItem
original="/uploads/Frame_8_1d31364507.png"
thumbnail="/uploads/Frame_8_1d31364507.png"
/>
</Gallery>

### Where to get ideas for Reels

The first and easiest thing is to find a trend and adapt it to your account. But don't think too long. Popular videos quickly lose relevance, and competitors will have time to go far ahead. The second way is to shoot answers to questions and objections from users. Sprinkle video with a bit of humor. Ideas can also be found in movies, ads or other platforms (TikTok, Youtube Shorts).

## Influencer marketing 

[**Influencer marketing**](what-is-influencer-marketing-how-to-build-strategy) is a great way to increase brand awareness and get the interest of your target audience. 

Influencers continue to develop their pages on the social network, and the influence of micro- and nano-influencers will grow in 2023. These include accounts from 10 to 200 thousand followers. The audience trusts micro- and nano-influencers more than those who have millions of followers. This is confirmed by the fact that they have the [**highest engagement rate**](https://www.socialpilot.co/instagram-marketing/instagram-stats) — 5%. Besides, their advertising is cheaper.

To find Influencers, use hashtags relevant to your business niche. Choose those whose publications get the most engagement.

## User-generated content

Users share content they like, and that's how they attract a new audience to the accounts. People repost memes, inspirational posts, useful information and news. There is no formula for how to promote an Instagram account through viral content. So watch the success stories and test your options.

Sometimes it works to ask users to recommend your post or account. Loyal followers will do it just like that. You can offer a bonus, such as free stuff or a discount. Reposts can be the condition of contests held by companies and influencers.

## Hashtags and geotags

Hashtags are unlikely to bring thousands of followers, but a certain percentage of the audience will find your account by tags. **Important:**

- Add to posts only niche hashtags that match your account. Use services for selection or search manually in the Instagram search.
- Do not put high-frequency tags for which there are more than 100 thousand publications in the search results. There is too much competition there. Choose low-frequency (up to 50 thousand) and mid-frequency (50-100 thousand).
- Don't turn a post into a canvas of tags. This is visually unpleasant for the user and ineffective for promotion. Enough 8-10 tags in different combinations.

<Img
img="/uploads/hashtags_on_instagram_5223a31e1e.png"
alt="Hashtags and geotags"
src="The canvas of tags doesn't look good"
/>

**Geotagging** is another way to expand your audience. It is especially relevant for offline businesses.

How to attract followers on Instagram through geotagging? Motivate customers to tag the location of your company, store or salon. Specify a place in your publications (posts, stories, Reels). Then other users will be able to use the tag to find reviews of your organization and your official account.

## Cross-promotion

Cross-promotion is a collaboration between two business or influencer accounts that focus on related topics. Authors work together to create content, such as webinars, live streaming or Reels. Instagram has a co-creator tagging feature — [**Collab**](https://www.facebook.com/help/instagram/291200585956732). When a creator uploads a  post or a video, they can tag a collaborator. Then the post will show on both profiles, and followers of both accounts will see it in their feed.

This format of Instagram account promotion works if each participant already has an audience. It is better that both collaboration partners have about the same number of followers.

<Gallery>
<GalleryItem
original="/uploads/addidas_and_duolingo_54ae35e709.png"
thumbnail="/uploads/addidas_and_duolingo_54ae35e709.png"
description="Adidas and Duolingo collab"
/>
<GalleryItem
original="/uploads/instagram_collab_af2bfe1011.png"
thumbnail="/uploads/instagram_collab_af2bfe1011.png"
description="Nike and RTFKT collab"
/>
</Gallery>

## Traffic from other platforms

You may have just started your Instagram account, while you already have a large audience on other social media platforms — Youtube, Facebook, Pinterest, Twitter. In this case, you can invite a loyal audience to follow you on Instagram. But there is one nuance. Your content on different platforms should not be repeated, otherwise the user will not see the point in reading your next channel. Cover different topics and experiment with formats.

## Conclusion

In 2023, Instagram continues to generate revenue for brands and bloggers. To promote your account on the social network, you should try Reels — short videos that are recommended to other users who are not your followers. Influencer ads are still effective.

Cross-promotion is also an effective way to build an audience. You create collaborative content with other authors. Additional account promotion methods include hashtags, geotags (especially for offline businesses), users who recommend your content or account.

**Instagram is a project of Meta Platforms Inc. The activity of this company is prohibited on the territory of the Russian Federation.*

In the post, we will discuss how to promote Instagram in 2023 using paid and free methods. You'll also find a couple of tips on what not to do.

kak-raskrutit-instagram-v-2023-godu.png

For those who are looking for new ways to promote their business on Instagram. Reels, Influencers, UGC.

How to Promote Instagram in 2023 | 7 Effective Ways

How to Promote Instagram in 2023

<Img
img="/uploads/kak_raskrutit_instagram_2022_478a3704b1.jpg"
alt="How to Promote on Instagram in 2022"
/>

There are [**1,3 billion users**](https://www.visualcapitalist.com/ranked-social-networks-worldwide-by-users/) of Instagram now. The service of photo and video content is among the top social networks in the world. Instagram brings money to brands and bloggers. It was  [**the most effective platform**](https://www.businessofapps.com/marketplace/influencer-marketing/research/influencer-marketing-costs/) for influencer marketing in 2020 and 2021. Bloggers earn [**up to $ 10,000**](https://www.businessofapps.com/marketplace/influencer-marketing/research/influencer-marketing-costs/) per ad post. Brands increase their audience, loyalty and sales — [**90% of Instagram users**](https://business.instagram.com) subscribe to commercial accounts.

Instagram is a rapidly changing social network with unpredictable algorithms. There is huge competition here, but the question of how to promote Instagram for brands and bloggers remains relevant.

In this piece, we are going to tell you what will work and what will not work in 2022: how to promote a blog on Instagram using free and paid promotion methods.

## Before starting promotion

There is no point in starting development without a strategy and account preparation. So first:

1) Create [**an Instagram account**](https://www.instagram.com/altcraftllc/) so that the user immediately understands what your account is about and what you offer.

What is important!

- Account name that matches the theme of the account.
- Description in the page header: USP, benefits, name (if the account is a personal account).
- Location if you run an offline business or work in a specific area.
- Link to the website or your other materials.
- Page navigating in Instagram stories highlighting prices, location, FAQs and other information.

2) Clean your account of inactive subscribers if you have been using the account for a long time. Subscribers who do not react to your content are harmful to promotion.

*Example. Instagram sees: only 10 out of 1000 subscribers watch your content. The social network realizes that the content is not interesting and stops showing it. It is not the number of subscribers that matters, but the engagement of the audience.*

3) Switch to a business account to get statistics and analyze audience reaction to content.

4) Prepare a promotion strategy. Any progress is a plan and regularity. One-time actions will not bring results. Define goals. Why do you need promotion on Instagram? What do you want to get: followers, sales, advertisers or something else? Prepare a content plan with regular posts, stories and reels. 

## Free promotion methods

### Reels

Reels are short, entertaining videos (15-30 seconds) that Instagram launched around the world in the summer of 2021. The social network also promised to promote this video format. No wonder Reels are now the most effective way to promote your account for free. Instagram gives Reels external reach. Stories and posts work for an existing audience (although posts also sometimes get into recommendations). At the same time Reels have more options. Now getting a million views for an account with a couple of thousand subscribers is real.

Another advantage of Reels for promotion is their lifespan. Unlike other Instagram stories that disappear after 24 hours, the post is shown for a couple of days. Reels "spin" even after a while. And what’s more, one video in Reels can "pull" others along. How? Instagram sees that a particular video is interesting to the audience and shows the ones created earlier.

<Gallery>
<GalleryItem
original="/uploads/reels_subway_2_3efb1a9352.jpg"
thumbnail="/uploads/reels_subway_2_3efb1a9352.jpg"
description="Subway Reels"
/>
<GalleryItem
original="/uploads/reels_h_and_m_3ffcd88bed.jpg"
thumbnail="/uploads/reels_h_and_m_3ffcd88bed.jpg"
description="H&M Reels"
/>
</Gallery>

### Comments 

Do not confuse this method with the same spam comments for everyone. Automatic commenting remains popular but useless. This method can lead to off-topic comments or even to situations when the text “what a beautiful photo” appears under the mourning post with a candle. Don't do that.

**How to get followers on Instagram through comments:**

- Comment deliberately and stick to the point. Chat in a friendly and honest way. Try to make friends, not advertise yourself.
- Communicate in the comments under the posts of personal accounts of ordinary users, bloggers and brands. A user with a small number of followers is more likely to notice you and visit your page. Big bloggers and brands are unlikely to subscribe, but other subscribers will see an interesting comment.

### Hashtags

Hashtags are a promotion method that is unlikely to give a huge reach but will still attract some part of the audience. Instagram has a separate hashtag search and subscription to them.

**Hashtags to use for promotion:**

- Thematic hashtags that relate to your area, and localized if you are tied to some territory.
- The hashtag topic should coincide with the topic of the post and photo. This way, Instagram better understands what your post is about and shows it to the right audience.
- Don't choose high-frequency hashtags (500 thousand or more). The more often a hashtag is used, the less likely your post will be seen.
- Check the relevance of hashtags. If they were last used two years ago, they don't work.

<Img
img="/uploads/hashtags_8b7606f8c5.png"
alt="Examples of hashtags onInstagram"
src="Hashtags on Instagram"
/>

How many hashtags should you add? There is no definite answer. Instagram allows you to add up to 30. But this "list" does not always work. [**Irrelevant hashtags**](8-social-media-etiquette-rules-for-business-save) will reduce reach and minimize the impact of relevant ones. We recommend that you experiment. Do not copy the same hashtags from post to post – this is ineffective. And one more thing, Instagram can take you for a robot and block your account.

### Cross-promotion

This method will not match the query "How to promote Instagram from scratch?" The account for cross-promotion or mutual PR must already have an audience.

What to do next:

- Look for an account with a similar or related topic. This account should have approximately the same number of subscribers.
- Exchange content: contribute guest posts, do live streams or take part in joint marathons.

*A cross-promotion example: an account of a sportswear brand launches a workout marathon with a fitness trainer.*

### Promotion on other platforms

If you are actively running another channel (YouTube, Medium and others), invite your audience to subscribe to your Instagram.

<Note>
Important! Users should understand why they need another account of yours. It is unlikely that subscribers are interested in watching the same content. Work with different formats and themes.
</Note>

### User-generated content

It works for brands and individual users who want to promote their accounts.

- An option **for brand accounts** is to invite users to post a photo with their product and a special hashtag. Then the brand reposts these publications to its page.
- An option **for personal accounts** is to mention brands. This way there is a chance that your Instagram page will end up in reposts in the brand's account. It is a win-win situation. The user gets more reach, and the brand gets content.

### Location

Another way is to add locations in account descriptions and posts. It is especially relevant for local businesses and events. But remember, it will not work just to set the location and wait for thousands of subscribers.

## Paid promotion methods

### Targeted advertising

Official Instagram ads are an opportunity to reach an audience with specific interests. The algorithms decide whom to show your Reels or post to. When it comes to advertisement, you choose the audience on your own. Instagram offers to advertise in the feed, Stories and Reels.

You can configure advertising directly on Instagram or use Facebook Ads Manager (if your account is linked to the page). For Instagram Ads, such goals are available as profile visits, website visits and increasing engagement – more messages. The audience can be selected automatically or customized, but the criteria are limited.

<Gallery>
<GalleryItem
original="/uploads/boost_post_on_instagram_ad_select_a_goal_579eefe709.jpg"
thumbnail="/uploads/boost_post_on_instagram_ad_select_a_goal_579eefe709.jpg"
description="Setting up an advertising campaign on Instagram"
/>
<GalleryItem
original="/uploads/boost_post_on_instagram_ad_select_target_audience_030a086b64.jpg"
thumbnail="/uploads/boost_post_on_instagram_ad_select_target_audience_030a086b64.jpg"
description="Setting up an advertising campaign on Instagram"
/>
</Gallery>

On Facebook Ads Manager, there are more opportunities to designate an audience.

<Img
img="/uploads/campaign_objectives_on_facebook_ads_manager_15c5874ece.png"
alt="Рекламный кабинет Facebook"
src="Campaign objectives on Facebook Ads Manager"
/>

The disadvantage of advertising on social media is an impressive list of restrictions that are constantly changing. For violation of the rules, advertising is stopped, and sometimes the account is blocked without explanation.

### Influencer marketing

The blogging market is growing, so no wonder [**influencer marketing**](what-is-influencer-marketing-how-to-build-strategy) entered the list of marketing trends in 2022 again. Instagram promotion through influencers is still relevant. When bloggers, famous figures and experts advertise something, people perceive it as a recommendation from a familiar person. They trust this opinion. There are two options for influencers ads: native (doesn't look like advertising) or direct.

<Gallery>
<GalleryItem
original="/uploads/caspar_lee_154a752331.jpg"
thumbnail="/uploads/caspar_lee_154a752331.jpg"
description="Influencer on Instagram"
/>
<GalleryItem
original="/uploads/laura_meacheam_185edb8373.jpg"
thumbnail="/uploads/laura_meacheam_185edb8373.jpg"
description="Influencer on Instagram"
/>
</Gallery>

## How NOT to promote on Instagram

You ask: "How to promote an account on Instagram?”. They say: “Cheating and giveaways”. There are two steps after this answer. Read about these options. Forget about them. These promotion methods are not only useless, but they can even destroy your account. 

### Giveaways

Giveaways are contests from influencers. The sponsor supplies a blogger with his product or service. The blogger promises to give the gift to the followers who subscribe to his account and the accounts of the sponsor. Subscription is a prerequisite for participation. This is how sponsors recruit a new audience. However when the giveaway is over: 

- Users unsubscribe because their interest is a prize, not a sponsor's account;
- Instagram algorithms notice a large number of unsubscriptions and reduce your page reach;
- It is difficult to save such an account.
- Even during the giveaway, the received audience is ballast. Prize-catchers are not drawn into the content. This is a sign of irrelevant content for Instagram algorithms.

### Cheat bots and comments

Instead of real subscribers, you get fake accounts — bots that create visibility, but in fact "drown" the account. For algorithms, the more subscribers, the more engagement should be. If the subscribers are bots, there is no activity from them.

Instagram makes a conclusion that this account is not interesting and stops showing it not only in recommendations but also to subscribers. In addition, the social network fights bots and suspicious activity by banning accounts engaged in cheating.

### Activity chats

They create the illusion of involvement, show social networks and other subscribers' interest in the account. These are groups where users gather to like, comment on posts and watch each other's stories. The main disadvantage of the method is an irrelevant audience. 

The method is possible in an account from scratch. However, after growth, it will rather harm, because you won’t be able to see real engagement and interest in the content. As a result, you won’t be able to understand how to improve it.

### Mass follow and mass like

You subscribe to many accounts that can be the target audience. You like the posts of different people. This is the point. The goal is to draw attention to your page. The user will notice your activity and subscribe in response. 

But the methods are no longer relevant. Users do not react, but Instagram punishes for such a promotion. The social network has a limit for subscriptions, unsubscriptions, likes, comments, mentions, and even for the number of publications. The user can be banned for suspicious activity.  If you decide to seek help from automated third-party services, the risk of losing your account forever will grow.

## Summary

The most promising free way to promote Instagram is shooting Reels. Combine it with other methods: commenting, cross-promotion with accounts of similar topics, user-generated content and advertising your Instagram page on other platforms. Add thematic hashtags to publications and geolocation, if the account is tied to territory. 

To reach a larger audience, launch targeted ads or find influencers who will remain a popular paid channel in 2022.

Do not use cheat promotion methods: giveaways, activity chats, cheat boost, mass-follow and mass-like. Promoting by legal methods is a reliable and proven way.

Learn how to promote a blog on Instagram using free and paid promotion methods. Be aware of what will and won't work in 2022.

kak-raskrutit-instagram-2022-push.png

Read about what will and won't work in 2022. Learn how to promote a blog on Instagram using free and paid promotion methods.

Instagram in 2022: Free and Paid Promotion Methods

How to Promote on Instagram in 2022

<Img
img="/uploads/use_linkedin_in_marketing_d09879635e.jpg"
alt="How to Use LinkedIn for Business in 2021"
/>

When it comes to B2B lead generation, LinkedIn for business is as good as it gets. According to Sprout Social, LinkedIn has connected 45% of marketers to customers, generates 277% more leads than Facebook, and accounts for over 50% of traffic that B2B sites receive.

Just about everybody in the corporate world can be found on LinkedIn. That includes B2B decision-makers for your products and services. Although many C-suite executives have quietly stepped aside from LinkedIn over the past few years, others are adamant about using the platform.

The key to getting real ROI is learning how to find clients on LinkedIn.

Many of the people you’ll find out there arguing why LinkedIn is bad have never mastered using it to grow marketing. Marketing on LinkedIn takes some time and dedication. But once you learn how to use LinkedIn for marketing, it can become your single biggest source of leads.

<Img
img="/uploads/companies_listed_on_Linked_In_7b625a4f76.jpg"
alt="Companies on LinkedIn"
/>

## Pros and Cons of LinkedIn

Like any social media network, you need to verify LinkedIn can really add business value for you.

If you are doing B2B sales or B2B marketing in any industry, LinkedIn is probably a good fit.

### The Advantages of LinkedIn

- Decision-makers at director level and above are abundant for almost any industry.
- Specialized tools such as LinkedIn Recruiter provide extended search capabilities.
- LinkedIn can help you [**bolster your company’s brand**](povyshayem-uznavayemost-brend-ustanavlivayem-avatar-email-otpravitelya) and even get search traffic.
- You can extend your network by participating in Groups or publishing content.

### The Disadvantages of LinkedIn

- Like any social media, you can find yourself spending a lot more time than results warrant.
- CEOs are generally making themselves more scarce and are less likely to discuss your offer.
- Everything you say and do is permanent, so it’s important to maintain your professionalism.
- If you wind up using them, LinkedIn Recruiter and other subscription options can be pricey.

Here are a few more pros and cons of LinkedIn:

<Img
img="/uploads/pros_and_cons_of_linkedin_ec31a6684b.jpg"
alt="Pros and Cons of LinkedIn"
/>

The biggest disadvantage to LinkedIn is that when you decide to start entertaining job offers in the future, your pattern of activity on the network could make it obvious to your current employer. But that may be many years away, and you can take steps to minimize the risk when that day finally comes.
Meanwhile, the top advantage to LinkedIn is leads and plenty of them.

## LinkedIn Marketing Strategy

When using LinkedIn for business, step one is to set up your profile. Done? Good! LinkedIn profile optimization advice has been drawn out a thousand times.
Let’s move on to the big question: **How to find clients on LinkedIn?**

There are six basics to marketing on LinkedIn you can’t do without:

### 1. Have clear goals

Every content your company publishes should push you closer to your end goal. It’s for this reason that you should know what you intend to achieve. Usually, using LinkedIn for Business should help you:

- Create awareness
- Sell your product
- Generate sales and market to qualified leads
- Boost engagement


### 2. Identify your audience

Determine who to target. Knowing your audience, it would be wise to understand what your audience needs. For this, you’ll have to visit your company’s analytics page on LinkedIn. This page will display the people that visit your site and their preferred content type.

There are two questions to ask yourself to help you find clients;

- Who is your ideal client?
- Which clients require the service/product your company provides?

Answering these questions provides sufficient details to create buyer personas.

### 3. Post Relevant Content

This is the heart of using LinkedIn for business. You want people to know you, follow you, and tune in to what you have to say. To get there, posting helpful, informative content is a must. Your leads need to know that when they want help with their business problems, you’ll be there.

To this end, you can publish articles on LinkedIn or link articles from your website or blog in your LinkedIn feed. Users you aren’t connected to can follow you from your articles, so consider using this to build your audience. Later, start linking out to get warm leads to visit your website directly.

### 4. Use LinkedIn Live Video

The first rule of LinkedIn Live Video is we don’t talk about LinkedIn Live Video.

At least, that’s how it seems when you look at LinkedIn’s Live Video [**access criteria**](https://www.linkedin.com/help/linkedin/answer/130531), which bars most of the platform from providing the most memorable and shareable content. Individuals with 1,000 followers and Pages with more than 500 can be evaluated to post video on LinkedIn.

Once you have it, it stands out as one of the most powerful tools when using LinkedIn for business. Combined with marketing automation for other aspects of your campaign, like email drip campaigns, it can be very valuable in getting leads off LinkedIn and onto your in-house list.

### 5. Participate in Groups

You’ll find Groups for almost any subject imaginable, including industry networking, local business meet-ups, and much more. The traditional way of using LinkedIn for business is to post valuable content to these Groups, then start conversations with the promising leads you meet.

Once you’ve mastered juggling a few Groups, you can easily niche down by creating your own. This should still be value-based, of course, but it gives you the opportunity to spotlight your own branded content and build deeper relationships along the [**buyer’s journey**](stroim-customer-journey-map).

### 6. Use Digital Marketing Tools

Your LinkedIn strategy should be just one prong of a total strategy that includes blogging on your website, sending newsletters and using other [**social media**](self-marketing-how-to-promote-yourself-on-social-media) to engage your target audience. 

Using digital marketing tools makes it easier for you to achieve your marketing objectives. You get accurate, timely data on what's working so you can tailor your content to get real results. Here are several digital marketing tools:

- [**MeetAlfred**](https://meetalfred.com/) is an advanced social selling and lead generation software for LinkedIn and Twitter.
- [**Octopus**](https://octopuscrm.io/) is a powerful yet simple autopilot for LinkedIn that automates your work.
- [**SEMrush Content Marketing Platform**](https://www.semrush.com/features/content-marketing-tools/) let you develop a powerful content strategy with data-driven solutions
- [**Altcraft Marketing**](https://altcraft.com/en) allows you to send personalized letters to customers across all channels.

## Use LinkedIn Lead Generation to Grow Marketing in Just One Quarter

LinkedIn for business won’t change your life overnight: It takes time and consistent effort. Across a few months, however, you’ll discover that you’re consistently getting more results for less. The sooner you start, the sooner you’ll see the difference.

Have a question about LinkedIn for business? Let [**us**](mailto:sales@altcraft.com) know – or keep reading our blog to learn about how you can automate other areas of your marketing so you have more time for LinkedIn.

Read about the pros and cons of LinkedIn and learn how to use LinkedIn to grow your business: increase brand awareness, nurture leads, drive traffic to your website.

use-linkedin-in-marketing.jpg

When it comes to B2B lead generation, LinkedIn is as good as it gets. Read about LinkedIn marketing strategies, the platform's pros and cons, and decide whether to use it to grow your business.

LinkedIn for Business: How to Market Your Product

How to Use LinkedIn in Marketing

<Img
img="/uploads/Self_Marketing_How_to_Promote_Yourself_on_Social_Media_aeaf2a3f0c.jpg"
alt="How to promote yourself on social media"
/>

According to Statista, nearly 4 billion people, over half of the global population, are engaged in some form of social media. Furthermore, approximately 40% of those internet users interact in social media for self-marketing and business purposes.

Social media offers countless opportunities to present your activities or business initiatives to the public or other businesses. To develop your self-marketing techniques successfully, the essential objective should be to employ a strategy that conveys a consistent, accurate message, generates positive consumer awareness, and encourages interaction with prospective clients.

To optimize [**brand awareness**](povyshayem-uznavayemost-brend-ustanavlivayem-avatar-email-otpravitelya), however, you will need specific data and metrics to:
- recognize how online viewers are responding to your message
- understand why they may be interested in your story
- determine the reason why they may be moving on instead of acting

<Img
img="/uploads/daily_active_social_media_users_2032b83cdd.jpg"
alt="Daily active social media users"
/>

## Why You Should Develop a Social Media Presence

Social media offers almost limitless opportunities for self-marketing or increasing awareness for your products and services. With the potential to be far more focused and targeted than with more traditional media efforts, even individuals and the smallest companies can now afford to tout their products and strengths effectively in a broad spectrum.

One popular marketing concept that applies to effective self-marketing in social media is the Funnel Theory. This concept defines the [**journey of a prospective client**](stroim-customer-journey-map) from the point of not knowing who you are to total acceptance, trust, and conversion. While some prospects may click through early due to a lack of interest, others should be drawn further into the closing stages of your funnel. The job of a self-marketer is to maintain the momentum needed to lead prospects further and further into the funnel, eventually consummating a lead conversion.

But the key to a higher conversion rate will depend on what percentage of your prospective audience is attracted in the first place.

Finding a [**marketing automation tool**](/en) with the functionality to set up your unique marketing campaign to launch quickly on Telegram, WhatsApp, Instagram and other social media can be your best course of action. Let marketing automation platforms send emails, SMS and push notifications to your target audience as you focus on other value-added elements of your business.

As importantly, [**ongoing analysis**](https://altcraft.com/features/analytics) of your marketing campaign performance on the various social media platforms is a key to successful self-marketing. Altcraft Marketing can monitor how many people read or click-through your content, allowing you to adjust your content to enhance your success.

<Img
img="/uploads/most_popular_social_networks_worldwide_8d94d717b6.jpg"
alt="Most popular social networks worldwide in 2021"
/>

## How to Promote Yourself on Social Media

Here are 5 effective ways to promote your content using social media.

### Adopt the 80/20 Rule for Social Media for Self Marketing

One of the most important concepts to remember about brand development is that people will soon get weary of reading only about your strengths and value-added services. Just as at a live cocktail party or other social gathering, people will quickly begin to drift away from your space when they learn that your favorite topic happens to be yourself.

Many social media marketers employ the 80/20 Rule to avoid blatant self-promotion. The concept suggests that 80% of the content you post on social media should be informative and valuable, hopefully reliable enough to establish yourself as an expert on the topic.

The other 20% of the material should clearly define who you are and what you offer in a positive, consistent manner. Most importantly, demonstrating your expertise on a specific topic will go far in creating a loyal following.

Therefore, always remember to avoid monotonous content.

### Become recognized as an expert on your topic

The best way to draw attention to your brand is to present material that is useful, actionable, thoughtful, and solves a problem, where applicable.

Write all social media posts carefully and research the content in-depth before posting. Doing this will support your primary objective of developing trust and facilitating brand loyalty.

Since [**customer trust**](customer-trust) is the basis for any long-term relationship. Providing truthful information and expert insights on pertinent subjects that help your readers meet their goals will usually create the desired connection.

### Be consistent

With your website, Facebook, Instagram, and other social media platforms, maintaining a consistent image is essential. Many companies even employ a media guide that defines posts and website components to specific logo usage, fonts, colors, tone, and, most importantly, tone and message. To avoid confusion on a crowded platform, always remain consistent with your postings so that your audience will never be confused about who you are and what you represent.

### Encourage interaction

The most unmistakable sign that your content is drawing interest is from queries, comments, and other forms of interaction. Commentary and discussion allow you to respond immediately with explanation and clarification that can invoke further conversation.

Continued interaction enhances your conversion success.

### Encourage user input

The ultimate sign of success in your self-marketing effort is inspiring others to comment on your brand or related topics. Prospective clients today love to learn from others about their experiences and, as your reputation grows, this can create a &laquo;snowballing effect&raquo;.

<Img
img="/uploads/personal_branding_tips_for_social_media_32660cf438.jpg"
alt="Personal branding tips for social media"
/>

## Conclusion

Individuals and businesses today use social networks for their marketing or branding strategies for their growing companies. Social media accounts are one of the most effective ways to reach more people for less money, boost sales, increase repeat purchases, brand awareness and customer loyalty. However, as the number of users on social platforms is growing constantly, business owners are having a hard time engaging with their clients. For the best results, many marketers work with marketing automation software, because such tools allow them to collect and unite all data into a consolidated customer profile that provides ongoing feedback on their performance.


Find out how to promote your business using social media platforms: increase repeat purchase, customer loyalty and brand awareness.

Self Marketing: How to Promote Yourself on Social Media.jpg

Social networks are an effective way to promote your business. Read our article to learn how to brand yourself using social media platforms.

Self Promotion: How to Market Yourself on Social Media

Self Marketing: How to Promote Yourself on Social Media

![The-new-Clubhouse-social-network .jpg](/uploads/The_new_Clubhouse_social_network_3048e631f4.jpg)

In the last week of January 2021, more than a million people joined a new social network — Clubhouse. Even the fact that the only door into it is a special invite didn’t stop them. Users began to ask for invites from friends and to buy at various sites. Now we’re going to tell you why this social network caused such a sensation and how to use it in your marketing strategy. 

## What is Clubhouse

Clubhouse is a new social media whose users communicate with each other only by voice messages. As mentioned above, you can become a member only by a unique invite.

Сlubhouse consists of «rooms» and «clubs» of interest, where people communicate in real time. By the way, there is no recording of conversations — it’s forbidden by the service rules.

Every person signed up for Clubhouse has the opportunity to create a public «room» for a conversation on any topic. After that, his subscribers receive a notification with an offer to join the conversation — kind of a ticket to read Clubhouse. Then the same offer is sent to subscribers of those who have just joined. This is how a chain is triggered and brings new participants to the «room».

In a chat room, all people are divided into speakers and listeners. Each participant can speak, «raising his hand». If the user has created discussions in the «rooms» three times, he can launch his own «club». However, his registration requires the approval of the app moderators. «Rooms» in a Clubhouse can be public, private, or available to members of a specific «club».

<Gallery>
<GalleryItem
original="/uploads/Clubhouse_room_58e86cc502.png"
thumbnail="/uploads/Clubhouse_room_58e86cc502.png"
description="Clubhouse room"
/>
<GalleryItem
original="/uploads/Calendar_with_scheduled_discussions_on_Clubhouse_7b142de22f.png"
thumbnail="/uploads/Calendar_with_scheduled_discussions_on_Clubhouse_7b142de22f.png"
description="Calendar with scheduled discussions on Clubhouse"
/>
</Gallery>

The popularity of Clubhouse shot straight through the roof after Elon Musk and Mark Zuckerberg joined it. When the Tesla founder popped up in a Clubhouse room, he brought this audio-based social media app a lot of attention and a great number of new users. 

Russia is one of the five countries where Clubhouse is gaining momentum right now, and it doesn’t matter that app downloads have dropped 3.5 times lately, and registrations — 17 times. 

<Img
img="/uploads/Number_of_Clubhouse_downloads_in_different_countries_907334a6cd.jpg"
alt="Number of Clubhouse downloads in different countries"
src="Clubhouse downloads in different countries"
/>

## How Marketers Can Use Clubhouse in Their Business

Marketers could not just ignore the excitement around the Clubhouse. The specialists drew attention to the new social network and came up with some ideas on how to use it in their marketing strategy. So, how to use Clubhouse and benefit from a popular app:

### 1. Create your own club community

If you are a professional in a particular field, start a club and expand your sphere of influence. Create conversations on hot topics and give people valuable information. This way, you’ll never have to ask how to get people to join your club. They will look forward to your new content, so you'll acquire the reputation of an expert before you know it.

All this let a large number of people know about you, and those people can turn into [**loyal customers**](customer-loyalty). By the way, don’t forget to collaborate with colleagues to develop business relationships.

<Img
img="/uploads/Clubhouse_club_81215a2778.png"
alt="Clubhouse club"
src="Clubhouse club"
/>

### 2. Follow the news in your industry

Join the rooms of influential figures or competitors in your industry and listen to what they’re telling about. This will make you one of the first who knows about trends and let you stay on top of the news or even spy on rivals' ideas.

### 3. Announce product release

As soon as you get an audience wide enough, use Clubhouse to announce the top news of your company.

For example, you are planning to release a new product. Create a room and talk about the features and benefits of the product. If you do this, you can not only stimulate interest but also get potential buyers.

Have you decided to change suppliers? Share with your audience why you’ve done this. It is a good way to demonstrate your brand values.

### 4. Get user reviews about your company

Feedback plays an important role in a marketer's job. By relying on customer feedback, you can make your marketing strategy more flexible, so feel free to create a separate room and listen to the opinion of consumers about a product, service or a new idea. The point is you don't have to wait long for feedback: you just get it instantly.

### 5. Communicate with investors

If you are just planning to start your own business, Clubhouse can be the very place where you meet investors and establish business connections. Don't miss this social media opportunity.

## Cons of Clubhouse

Like any social network, Clubhouse has its drawbacks. Every user should be aware of them if he wants to understand whether the platform is right for him or not.

**Firstly**, there is no content moderation in Clubhouse. Users have already encountered people who insult listeners and provide misleading information. On February 8, it resulted in a ban on the social network in China, where it was initially unallowed, but local residents got around that ban. In addition, the National Commission on Informatics and Liberty has launched an investigation against the social network. There is some evidence Clubhouse violates European law.

**Secondly**, the app is only available for Apple iPhone, so now owners of Android smartphones can’t use it.

**Thirdly**, deaf and hard of hearing users are deprived of the opportunity to use this social network. Since Clubhouse is an audio-based app, people with hearing impairments will not be able to participate in the conversation.

**Fourth**, hackers managed to hack the application several times and get access to audio files in order to upload them to third-party platforms. Web security experts have already sounded the alarm about the vulnerability of the Clubhouse system.

<Note>
Recently, we’ve published an [**article**](how-to-win-the-data-battle-in-today-world) in our blog where we talked about the importance of data protection and two laws that cannot be ignored when it comes to this topic — the European GDPR and the American CLOUD Act. Recommend you to take a look.
</Note>

**Fifthly**, Clubhouse has worthy opponents — they look more reliable and inspire more trust. For example, Twitter launched its new voice chat service — Spaces. Now it’s kind of a test, but by April it will be available to all users.

<Img
img="/uploads/Twitter_Space_e2e3f2adc7.png"
alt="Twitter Audio Spaces"
src="Twitter Audio Spaces"
/>

Telegram made its move as well. Now in groups and channels, administrators can create a voice chat and a main chat at the same time. The great thing is the audience does not need to agree on the time of the chat: the voice chat will always be open to them.

<Video
url="https://www.youtube.com/embed/uOUVw13xiEo"
/>

## Conclusion

Will Clubhouse be able to become a worthy player in the market or will major competitors stop its growth? Anyway, the success of the social network is impressive, and at the very least, it needs to be monitored. The next steps of those who created the app will show us in which direction it will move. If the direction is straight up, the companies that have already joined the platform will get a head start on their competitors.

In this article, we'll tell you about the pros and cons of Clubhouse and give some practical tips on how to use this new social media in marketing.

The-new-Clubhouse-social-network .jpg

We'll tell you why the new social media platform Clubhouse is breaking the Internet and how to use it in your marketing strategy.

How Marketers Use Clubhouse In Their Marketing Strategy

What is the New Social Media Platform Clubhouse and How to Use It in Marketing

uzum-case.png

Reduced push notification opt-out rates, increased OR, saved working hours

bnb-bank-kejs-v-menyu.png

The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

Interesting and useful articles about marketing, our product and online communications

Don't forget to subscribe to our Blog