Businessx

Interesting and useful articles about marketing, our product and online communications

Why Brands Know So Little About Their Customers — and How a CDP Can Change That

Why most companies know so little about their customers — and how a CDP brings all your data together to make marketing far more effective.

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How to Collect Personal Data Without Getting Fined

Learn how to gather customer data safely, stay compliant with privacy laws, and avoid fines while building trust.

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Voice Search as a Digital Marketing Tool: Integrating It into Your Business

Voice search converts spoken language into text queries, benefiting businesses, especially in food services and delivery industries.

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What Is a Communication Strategy and How to Develop It

Develop your communication strategy to maintain consistency in the style and ideas that the brand conveys.

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What Is a Brand Book and Why Your Company Needs It

Here are tips on how to create a brand book, and examples of how other companies do it.

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How to Use Gamification in Marketing

Hunting for a fresh & creative idea to boost customer engagement and increase sales?

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Cross-Selling: Definition and Types

For those who want to implement cross-selling and increase the average order value.

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9 Budget-Friendly Ways to Market Your Business

For those who want to promote their business, but are limited by a small budget.

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