Interesting and useful articles about marketing, our product and online communications

What is Statistical Power

About how to correctly calculate the statistical power for testing.

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RFM Analysis: What It Is and How to Manage It

Discovering ways to better know your customers for efficient work with them?

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5 Alternative Tools to Third-Party Cookies

For those who are already looking for ways to replace cookies.

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Data Quality Audit: How It Can Benefit Your Marketing

For those who want to know what a data audit is and how to conduct it.

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