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alt="2023 Business Roadmap: Strategies for Growth & Success"
/>


While marketers often concentrate on attracting potential customers and converting them into buyers, this approach rarely yields the anticipated results. [**Gartner**](https://www.gartner.com/en/sales/insights/b2b-buying-journey#:~:text=Your%20sales%20reps%20have%20roughly%205%25%20of%20a,Gartner%20guide%20for%20CSOs%20to%20learn%20how%20to%3A) agency has calculated that only 5% of purchases happen directly through the sales department, with clients interacting with companies through marketing channels such as social media, websites, blogs, and press releases.

As a result, the spotlight is on customer engagement and active online presence—these are the ways in which companies can distinguish themselves in the market and stimulate demand for their products or services.


## What is demand generation


When demand is generated, your company becomes well-known, your products and services are sought after, and customers proactively reach out to you for assistance.

**Demand generation** involves identifying potential customers who are unaware of the existence of your product but have a need for it. Your task is to spread information about your company and convince customers that you provide the solution to their problems.

<Img
img="/uploads/image4_f3d3abca36.jpg"
alt="Demand generation: notion, what is it"
/>

For instance, consider a potential customer in need of a CRM system. Your company specializes in developing exactly such a tool. The customer is unaware of your existence, compares solutions on the market, and leans towards purchasing a CRM from a well-known developer. Generating demand for your product means explaining the value of your CRM, highlighting how it differs advantageously from a popular brand.

While working on creating excitement and demand for your product, you simultaneously address several other objectives, namely, accelerating business growth and expanding your consumer audience.

## How demand capture and demand creation differ


The fundamental laws of economics state that demand begets supply. Demand is at the core of any business. The processes of demand capture and demand creation are similar but require different levels of effort and are directed towards different objectives.

Demand capture involves attracting people who are ready to make a purchase – those who have gone through [**the sales funnel**](https://altcraft.com/blog/what-is-sales-funnel) and are at the final stage. This includes customers closer to the end of the sales funnel. Your goal is to push them towards closing the deal. You don't need to invent anything new at this point since these are individuals who have already recognized the need for your product.

**Marketing strategies for demand capture in the B2B sector might include:**

- **Case studies:** demonstrating that your solutions work.<p>
</p>
- **Media coverage:** gaining popularity in mass media ([**reviews**](https://altcraft.com/blog/how-to-use-customer-feedback-to-increase-sales), news articles, etc.) to convince consumers that your brand and products are valued by society.<p>
</p>
- **Own resources:** a well-designed website, a social media presence, containing detailed information about your product, its functioning, price, and comparisons with other products in the market.

The demand capture process is closely tied to how a person has interacted with the product in the past. A positive experience is more likely to lead to conversion.

When it comes to demand creation, the first step is to identify the problem of the [**target buyer**](https://altcraft.com/glossary/target-audience-why-to-define-it-how-to-classify-and-segment-it) and answer how your company can solve it. Unlike demand capture, the process of demand creation involves customers in the top and middle parts of the funnel. It's particularly important to learn how to create demand for lesser-known and specialized companies.

<Img
img="/uploads/image5_a6bdca4de7.jpg"
alt="Marketing strategies to capture demand"
/>

**For demand creation, the following marketing strategies are used:**

- Increasing brand awareness through mass media, paid advertising, and PR.<p>
</p>
- Building educational resources: blogs, in-depth posts on social media, informative articles.

## Crafting an efficient demand generation strategy
### Explore the market and audience


When you begin exploring the market, pay close attention to your competitors. Examine who comprises the target audience of your competitors, the products and services they offer, their pricing strategies, and the marketing approaches they employ. Answering these questions will help you identify your own advantages and refine your target audience.

Once you've defined your target audience, delve into understanding them. Demographic characteristics, interests, behaviors, needs, and preferences are all essential. Conduct surveys, organize focus groups, and analyze social media purchase data. Based on the collected information, segment your target audience. This will enable you to gain deeper insights into each group and tailor your strategy to meet their needs.

Regular [**surveys**](https://altcraft.com/blog/customer-satisfaction-survey-mistakes) are necessary since consumer preferences change rapidly. Gather feedback from customers to provide personalized offerings.


### Create a unique selling proposition


You should first understand and then communicate to consumers the value of your offering. To achieve this, define what makes your product or service unique. It could be instant delivery, high availability, or exceptional efficiency. Which attribute of your product will attract the most customers?

<Img
img="/uploads/image3_c8bdb65347.jpg"
alt="Unique selling proposition to engage customers"
/>

Devise a memorable call-to-action phrase. Your proposition should be clear and appealing. If you have the opportunity, test the proposition on real customers. Make adjustments if necessary based on the actual results obtained.

### Develop a marketing strategy

Outline a range of marketing channels that you intend to utilize to attract customers. These can encompass social media platforms, targeted or native advertising, PR campaigns, and [**influencer marketing**](https://altcraft.com/blog/what-is-influencer-marketing-how-to-build-strategy).

Remember: only post high-quality content on any platform. Strive to be proactive and anticipate the needs of potential customers. This strategy works well, as many consumers gather information online before engaging with a seller. Position yourself as an expert in the digital realm. This approach can foster a trustworthy relationship with customers right from the start.

[**Diversify your content**](https://altcraft.com/glossary/content-marketing-what-is-it-for-and-how-to-launch-it). Your audience includes those who are frequent users of your products or services, first-time visitors, and even those who are unaware of your existence. Your content should engage each group. Address frequently asked questions in your publications to save time during customer interactions.

Allocate a budget for your marketing strategy. Don't exhaust all your resources in a single promotional channel; an omnichannel approach is more effective. At this stage, it's essential to determine the resources needed to achieve your goals and identify where to acquire them.

Utilize marketing metrics and KPIs to assess the effectiveness of your actions. Analyze the results and make timely adjustments to your marketing plan.

### Drive demand stimulation


Harness promotions, discounts, lead magnets, promo codes, and other marketing tactics to stimulate demand effectively.

Craft an enticing [**loyalty program**](https://altcraft.com/blog/customer-loyalty-program) to make working with you even more rewarding for repeat customers. For others, this can serve as an incentive to engage with your company more frequently. Common loyalty program features include accumulating points, increasing discount tiers, or granting access to exclusive offers. Referral programs are also valuable for rapid scaling: customers refer friends and receive bonuses in return.



<Img
img="/uploads/image1_4e2b7099a2.jpg"
alt="Loyalty program to attract buyers"
/>

### Care for all your customers


Not all leads you attract will immediately convert into buyers. However, it's unwise to discount potential customers who didn't make a purchase right away. You've already invested time and resources into drawing them in, so why not continue engaging with them? It's entirely possible that they'll be interested in trying your product in the near future.

To nurture customer relationships, marketing teams should collaborate with sales departments. This way, your company can comprehensively influence potential customers. Maintain communication through email campaigns, extend holiday greetings, and make personalized offers to stay engaged with them.
## Summary

As you've gathered, successful businesses engage with every stage of the sales funnel. Significant results are achieved by those who strike a balance between lead generation and demand creation. This approach ensures that the company's influence touches all leads, from the beginning to the end of the funnel.

In this article, we've outlined general steps for crafting a demand generation strategy. Since each business is unique, adapt these recommendations to fit your goals and objectives.


Successful businesses balance lead generation and demand creation across the sales funnel, achieving comprehensive influence from start to finish.

image2.png

Discover how thriving enterprises strategically navigate the sales funnel, achieving remarkable outcomes through a delicate dance between lead generation and demand creation.

2023 Business Roadmap: Strategies for Growth & Success

2023 Business Roadmap: Thrive and Succeed

<Img
img="/uploads/programmy_loyalnosti_ad78c49ba6.png"
alt="Exploring Loyalty Program Options: Examples & Cases"
/> 


75% of customers choose companies that [**offer them bonuses**](https://www.zippia.com/advice/customer-loyalty-statistics/#:~:text=Customer%20Loyalty%20Statistics%20by%20Consumer%20Opinions&text=56%25%20of%20customers%20will%20stay,for%20a%20better%20loyalty%20program.). Additionally, 43% of the audience spends more money on brands to which they are loyal. Therefore, developing a loyalty program is a crucial aspect of marketing in various businesses. Retailers, marketplaces, cafes, restaurants, airlines, online services, and more build relationships with their audience through bonuses and other privileges.


Discounts, points accumulation, and cashback are offered to customers to motivate them to stay with the brand longer and make repeat purchases. A well-designed loyalty program also involves personalized offers, increasing the chances of conversion. 
In this article, we will discuss the various types of customer loyalty programs and provide examples from well-known brands.
## What is a loyalty program


Loyalty programs are a set of marketing methods designed to retain brand customers and motivate repeat purchases. They are used to build strong relationships with the audience, attract new customers, increase conversion rates, and average transaction value.


A well-developed loyalty system is also necessary for [**personalizing offers**](https://altcraft.com/glossary/personalization-what-it-is-and-why-personalized-marketing-matters) to customers. This approach sets the company apart from competitors, especially if the program is unique and easy to understand.


The development of a marketing strategy should include customer loyalty programs as a crucial element. These programs strengthen the brand, cultivate a fan base, and create repeat customers. To join the bonus system, individuals need to register by providing their last name, first name, phone number, email, date of birth, and so on. Participants are issued a physical or virtual card.


## Types of loyalty programs


The essence of [**a loyalty program**](https://altcraft.com/blog/customer-loyalty-program) is to provide significant benefits to the customer. This is accomplished through various methods that depend on the business's objectives and capabilities.


What types of customer loyalty programs exist:


<Table>
| Type | Description |
| ------ | ------ |
| Discount programs | The customer receives a card with a fixed or cumulative discount. |
| Points-based programs | After a purchase, the user gains the opportunity to accumulate points (bonuses). The mechanics vary; often, one bonus equals one unit of currency, but there can be other combinations. Additionally, the brand determines the percentage of the total bill that can be paid using these accumulated points. |
| Cashback programs | Returning a portion of the money from a purchase back to the customer. Brands provide cashback to the user's account, which can be used for other purchases within the same company. In the case of banks, cashback can be used for any goods and services. |
| Promo codes | The customer receives a promo code via email after fulfilling the loyalty program's conditions. Typically, this requires spending a specific amount or making a repeat purchase within a designated timeframe. |
| Tiered programs | The more a customer purchases, the higher their status becomes. Each new level represents an increase in discount, new privileges, and so forth. |
| Partner programs | Several brands create joint loyalty programs. For instance, bonuses are accumulated in the online store of Company A but can be spent at the cafes of Company B. There's also an umbrella program where services under one brand are unified into a single loyalty system. |
</Table>




[**Loyalty enhancement programs**](https://altcraft.com/en/features/loyalty-programs) are categorized as either closed or open. To join an open bonus system, one simply needs to register and provide their information. For a closed system, a condition must be fulfilled, such as being invited by a current member or making a payment (either a one-time purchase of a loyalty card or a monthly fee). In return for this, individuals are granted additional benefits, like access to exclusive sales, free shipping, and more.


## Loyalty programs: examples from brands

### Alaska Airlines: Mileage Plan


Alaska Airlines' loyalty program, known as Mileage Plan, is a well-regarded program in the airline industry. It offers travelers a range of benefits and rewards, including earning miles based on the distance flown rather than just the ticket price. This unique approach allows passengers to accumulate miles more efficiently, leading to various perks such as free flights, seat upgrades, and access to partner airline services. Mileage Plan's partnership with a diverse array of airlines and businesses expands its attractiveness, making it a compelling option for frequent flyers seeking value and flexibility.




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### Uber Rewards

Uber Rewards is Uber's loyalty program designed to provide added value to its frequent riders. By accumulating points through eligible rides and Uber Eats orders, users can unlock different membership tiers – Blue, Gold, Platinum, and Diamond – each offering escalating benefits such as priority support, flexible cancellations, and even price protection on certain routes. This program aims to foster customer loyalty and incentivize riders to continue using Uber's services, while also enhancing the overall user experience through exclusive perks and rewards.


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### Expedia Rewards

Expedia Rewards is a loyalty program tailored for travelers who frequently use Expedia for booking flights, hotels, and other travel services. With each booking, members earn points that can be redeemed for discounts on future travel reservations or other eligible purchases. The program offers three membership tiers – Blue, Silver, and Gold – each with escalating benefits like access to exclusive deals, bonus points, and potentially even free upgrades. Expedia Rewards aims to enhance customer engagement and encourage repeat bookings by offering tangible rewards and personalized travel experiences.



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### Ben & Jerry’s: Flavor Fanatics

The Flavor Fanatics reward program by Ben & Jerry's is designed to delight ice cream enthusiasts and foster brand loyalty. This program allows customers to earn points for every purchase, which can then be redeemed for free scoops, merchandise, or even exclusive event invitations. By catering to their customers' love for their products, Ben & Jerry's creates a sense of community and engagement, encouraging fans to not only enjoy their ice cream but also participate in a rewarding experience that goes beyond the treat itself.

<Img
img="/uploads/image4_879ac3681e.png"
alt="Flavor Fanatics reward program by Ben & Jerry's"
/>

### The North Face: XPLR Pass


The North Face's XPLR Pass is a loyalty program tailored for outdoor enthusiasts. By signing up for XPLR Pass, customers gain access to a variety of benefits such as exclusive discounts, early product releases, and invitations to special events. The program emphasizes engagement with the brand's outdoor ethos, encouraging members to participate in challenges and activities to earn points that can be redeemed for rewards. XPLR Pass not only fosters customer loyalty but also aligns with The North Face's adventurous spirit, creating a strong sense of community among outdoor enthusiasts.


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### Designer Shoe Warehouse: DSW VIP

DSW VIP is Designer Shoe Warehouse's loyalty program designed to cater to shoe and fashion enthusiasts. Members of the DSW VIP program enjoy various benefits such as earning points with every purchase, receiving birthday rewards, and gaining access to exclusive sales and events. The tiered structure of the program allows members to progress from Gold to Elite status, unlocking increasing levels of perks and rewards. By offering a personalized shopping experience and attractive incentives, DSW VIP encourages customer loyalty and keeps shoe lovers engaged with the brand.


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### The Body Shop: Love Your Body Club

The Love Your Body Club by The Body Shop is a loyalty program tailored for skincare and beauty lovers. Members of the Love Your Body Club enjoy numerous benefits, including earning points with every purchase, receiving a birthday gift, and gaining access to exclusive promotions and events. The program's focus on ethical and sustainable practices aligns with The Body Shop's brand values, resonating with conscious consumers. By offering rewards that align with their commitment to cruelty-free and environmentally-friendly products, the Love Your Body Club fosters brand loyalty while also encouraging positive shopping choices.




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### Hugo Boss Experience

Hugo Boss Experience is a loyalty program crafted for fashion enthusiasts who appreciate the brand's high-quality offerings. Members of the program receive exclusive benefits such as personalized styling advice, early access to collections, and invitations to VIP events. The program's emphasis on providing a tailored and elevated shopping experience resonates with Hugo Boss's premium image. By offering unique perks that cater to their discerning customers, the Hugo Boss Experience program aims to strengthen customer loyalty and maintain a strong connection with their fashion-savvy audience.




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### Lancôme Elite Rewards

Lancôme Elite Rewards is a loyalty program designed to engage beauty enthusiasts who value luxury skincare and cosmetics. Members of the program are treated to a range of exclusive benefits, including earning points on purchases, receiving personalized beauty consultations, and gaining access to limited edition products. The program's focus on personalized skincare advice and premium rewards aligns with Lancôme's commitment to enhancing their customers' beauty routines. By offering tailored experiences and coveted rewards, Lancôme Elite Rewards aims to foster brand loyalty and provide an elevated beauty shopping experience.




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### IKEA Family

IKEA Family is a loyalty program tailored for home and furnishing enthusiasts who frequent IKEA stores. Members of the IKEA Family program enjoy a variety of benefits, including special discounts, product offers, and even free coffee during store visits. The program's emphasis on providing value and savings aligns with IKEA's affordability and practicality-focused brand image. By offering perks that resonate with their target audience, the IKEA Family program aims to build customer loyalty and enhance the overall shopping experience for those seeking stylish yet budget-friendly home solutions.


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## Summary


Loyalty programs are a set of marketing tools that retain customers, motivate repeat purchases, and establish ongoing communication with [**the target audience**](https://altcraft.com/glossary/target-audience-why-to-define-it-how-to-classify-and-segment-it). Within the context of loyalty systems, users are granted bonuses, cashback, provided with consistent or temporary discounts, and sent promotional codes. Customers use these benefits for new orders from the brand or at other locations as stipulated by the program, while the company collaborates with partners.


Brand loyalty systems can be either open (available to all and free) or closed, where entry is possible only through payment or upon fulfilling certain conditions.


Loyalty programs are marketing strategies for encouraging repeat purchases by offering discounts, rewards, and exclusive perks based on customer engagement.

image15.png

Discover how businesses are weaving a tapestry of rewards and discounts to keep clients coming back for more. Unveil the strategies behind building lasting connections with brands.

Exploring Loyalty Program Options: Examples & Cases

Exploring Loyalty Program Options: Captivating Cases

<Img
img="/uploads/Promo_Codes_A_Timeless_Marketing_Method_Guaranteed_to_Work_cc0724e308.jpg"
alt="Promo Codes"
/>

Promo codes give you a little money off at checkout, and they are an excellent way to promote new products or get customers to come back to shop in the future. They're also a great way to run a special promotion on social media. For example, you can offer 50% off your product using the code YEAHBUY50.

## What are promo codes?

Promo codes, also known as discount codes or coupons, are combinations of letters and numbers that customers have to input on your website or in the mobile app to redeem the discount that was offered. They can be obtained from either a [**third party**](/en) or directly from your own system. Promotional codes help you in three ways: 

1. generate more traffic to your website; 
2. increase conversion rate;
3. track marketing efforts.

Promotion generally leads to [**higher conversion rates**](conversion-funnel-stages-and-optimization). This is mainly because the customer has been promised the discount to enter their information into your site or click on a unique link provided by you. The discount is promised to fill up certain information, which leads to better conversion rates than the standard sales process.

## How do Promo Codes Work in Marketing

Here are some ways that promo codes can help you promote and sell your products:

- **Get customers**: Promotional codes are a great way to get new customers into your e-commerce store. You can offer free shipping on orders over a certain amount, set up a discount for a limited period (like 20% off), or give away other discounts (like $10 off with three purchases within a month).

<Img
img="/uploads/free_shipping_f8a9410b00.gif"
alt="Promo code to get customers"
/>

- **Build links**: Promo codes can also be used as part of link-building campaigns, mainly when used in conjunction with [**affiliate programs**](affiliate-marketing-for-beginners). When someone clicks through from an external link and signs up for your newsletter, they'll often receive a free gift (often at no cost) as part of their welcome package.

<Img
img="/uploads/aliexpress_coupon_453cd6f923.png"
alt="Promo code to build links"
/>

- **Reward loyalty**: Promo codes can be used as bonuses or incentives that people choose to use themselves. If your business has products that people might want to purchase but doesn't know about, you can create special promo codes and use them to entice people.

<Img
img="/uploads/fiverr_learn_promo_code_01c01ede12.png"
alt="Promo code to reward loyalty"
/>

## How to use Promotional Codes for Business?

Everyone likes discounts, so the whole point of using a coupon is to lower the price for your customers.

There's no formula for using a good promo code. You have to come up with something that makes sense for your business's specific circumstances. Here are some things to keep in mind.

How many items will be discounted? If your order total is $60, you might only need one promo code. If it's going to be $200 or more, though, you'll need at least three codes. That way, even if one fails to work, there will still be enough for everyone who orders.

What's the total cost of the order? You can use promo codes on individual items, but they're most effective when used on larger orders that include multiple products and shipping fees. That way, you can offer discounts across the board and make sure every customer pays less than they would otherwise.

<Img
img="/uploads/promotional_code_stats_6e3df86f2d.jpg"
alt="Promo code stats"
/>

## Where to Use Them?

Promo codes are not just for big companies to earn extra revenue. They can be a powerful tool for small businesses to promote their products or services. They also serve as an excellent way for customers to find something unique that they might not find elsewhere.

Promo codes are often a good choice when looking to promote your products or services [**through social media**](self-marketing-how-to-promote-yourself-on-social-media). But you don't need a big company to make this happen; some of the most successful businesses use promo codes to help promote themselves on smaller platforms like Twitter and Facebook.

## Tips to Make Promo Codes Work

Promo codes are a great way to entice new customers to try your product or service, but you must use the codes correctly. Here are some tips to make promo codes work for your business:

**1. Keep it simple.**

One of the most common mistakes is using too many characters in a code. It can be difficult for customers to decipher what the code means and how to apply it to their order. Long codes also create confusion because they're not visible at checkout.

**2. Make your codes more visible.**

Ensure that your promo code is as visible as possible on your website, especially on the product and checkout pages. You can also add a "coupon" section on your website that allows customers to search for promo codes and enter them manually while checking out or include a coupon field in your shopping cart.

**3. Offer multiple promo codes per order.**

The more discounts you have available, the better — but don't overload your customers with unnecessary discounts that they don't need or want (like free shipping). Offer just enough discounts to feel they are getting a good deal, but not so many that it's overwhelming and confusing to use each time they place an order.

**4. Publicize everywhere**

Make sure that your customers know about the promotion before they click "buy." Hint at it in your product description, include it in a newsletter or email promotions or mention it on social media.

**5. Don't overuse promo codes.**

Too many promotional codes can ruin your credibility with customers and vendors alike. People might think you're constantly trying to sell them stuff they don't really want, or they might stop using your service altogether because they see that you're offering special deals every day of the week.

Promo codes are a simple but effective marketing tool. They are useful for both customers and businesses. Start implementing [**promotional codes**](/features/loyalty-programs) in your marketing right now.

In this post, we will explain what promo codes are, how to use them to increase sales, and give some tips on how to make them work.

Promo Codes: A Timeless Marketing Method Guaranteed to Work.jpg

57% of consumers say that they wouldn’t have made a purchase at a new retailer for the first time without a coupon.

What Are Promotional Codes and How to Use Them in Marketing

Promo Codes: How to Use Them for Business?

<Img
img="/uploads/loyalty_program_trens_in_2022_a7fe7a8f10.jpg"
alt="Customer Loyalty Program Trends For 2022"
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Building customer loyalty is the key to driving repeat business, increasing profits, and developing a customer base of long-term, satisfied clients. A well-designed loyalty program can help you build brand loyalty and increase the lifetime value of every customer.

Yet, many programs fail to take off because they're not relevant to their intended audience. Customer loyalty will likely fall when you offer subpar reward programs that fail to meet the target group’s needs or expectations. Some people like getting discount coupons, others love free gifts, while some customers prefer to get early or exclusive access to new products or services.

It’s up to you to understand your customers and tailor your loyalty program strategy accordingly.

Let's break down the loyalty program trends that will shape 2022 and the coming years so you can build better relationships with your customers.

## 1. Gamify the Shopping Experience

As far as loyalty program trends go, gamification is leading the pack by a considerable margin.

By definition, gamification is the incorporation of game design elements, like point scoring, leaderboards, and competition with others to non-gaming contexts. As a marketing strategy, it can be used to create an immersive, engaging, and fun experience for your customers. Gamification works exceptionally well as a tiered loyalty program where customers have to earn a certain number of points to move up a level.

When you gamify a loyalty program, it creates an incentive for customers to interact regularly with your brand. They provide a sense of accomplishment by associating each repeat action that’s valuable to your business with a reward. As a result, customers’ purchase more frequently, spend more money, and are more likely to use their loyalty points to get rewards.

Gamification helps to [**grow brand awareness**](povyshayem-uznavayemost-brend-ustanavlivayem-avatar-email-otpravitelya) and loyalty while increasing user engagement. Plus, it creates an interactive community around your brand that’s key to growing your business.

Duolingo is a good example of how to use gamification in loyalty programs. The app has a free and paid version. In the free version, the user has only five hearts. If during the day he makes five mistakes, he will have to postpone classes until tomorrow. This way, they encourage users to upgrade to a paid Duolingo Plus version. 

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img="/uploads/duolingo_gamification_0a21f22030.png"
alt="Duolingo gamification"
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## 2. Make It Mobile

As dependency on mobile devices increases, so do the opportunities for mobile-based loyalty programs. [**Mobile apps**](mobile-app-as-a-marketing-channel) allow you to track in-app customer activity and reward them accordingly. Through advanced analytics, you can understand your customers better to deliver more personalization and increase your sales.

When designing mobile loyalty programs, do not limit your rewards to purchases. The purpose of a loyalty program is to show customers that you care about them. For this reason, design your loyalty to focus on participation so customers can feel valued.

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img="/uploads/subway_3ef9c5d271.png"
alt="Subway loyalty program"
src="Subway loyalty program"
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## 3. Focus on Multiple Touch Points

Developing a mobile loyalty program is a crucial step towards creating an [**omnichannel loyalty program**](omnichannel-vs-multichannel) that offers consumer rewards for any actions taken on any channel – online, in-app, in-store, or otherwise. An omnichannel program covers all touchpoints, whether customers promote a product on social media, leave an in-app review, or refer a friend via email.

Hybrid loyalty programs are the future and the key to prolonged customer engagement. Merge scannable loyalty cards with digital avenues to create a seamless experience for consumers. Your loyalty program should be adaptable, no matter how your customer chooses to engage with you.

## 4. End-to-End, Customized Loyalty Programs

Consumers want to choose how and when they engage with their favorite brands. End-to-end loyalty programs offer both traditional points-based programs and subscription loyalty programs, where customers opt-in by paying a membership fee to access enhanced benefits.

An end-to-end loyalty program creates a complete loyalty ecosystem that incentivizes new and repeat customers. Point-based systems allow new customers to experience all the benefits you have to offer with a low barrier to entry, while a premium loyalty program provides loyal customers with a VIP experience that keeps them hooked to your brand. Such programs emphasize the value of loyalty without alienating those who aren’t familiar with your brand.

## 5. Amazing Experiences Remain Essential

Going forward, customers expect personalized experiences from companies, be they a social media giant or a small business. Consumers are inundated with thousands of marketing messages every day making it challenging to break through the noise. One way you can do that is through [**loyalty partnerships**](customer-loyalty-program). For instance, developing a product line with an influencer or another brand will expand the reach of your brand and create new engagement avenues like contests, sweepstakes, and rebates.

Also, there’s an increasing demand for authenticity and social justice, which means customers are more likely to work with brands that have a conscience. By incorporating a charitable or sustainable aspect to your loyalty program, you can increase brand loyalty and attract customers whose views align with your values. It’s a great rewards program for small businesses that allows you to build a loyal, engaged community while creating opportunities to partner with other like-minded brands.

## The Future of Customer Loyalty Programs

For the next few years, the leading loyalty program trends will focus on mobile apps, paid memberships, and gamification.

Most loyalty professionals recognize the importance of getting actionable insights to predict consumer behavior. After all, the key to executing successful loyalty programs lies in hyper-personalization and creating frictionless omnichannel customer experiences.

Let's break down the loyalty program trends that will shape 2022 and the coming years so you can build better relationships with your customers.

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Top 5 Customer Loyalty Program Trends to Watch in 2022

Customer Loyalty Program Trends For 2022

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Reduced push notification opt-out rates, increased OR, saved working hours

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The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

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Personalized distribution of messages to clients through communication channels

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The ability to communicate with your clients anytime and anywhere

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