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Create a theme for the form by choosing the appropriate color scheme. Change the style and color of the text. Add photos and YouTube videos to the form. To do this, insert additional code into the required tag.

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Reach your audience with personalized messages through Telegram, Viber, WhatsApp, and other messaging platforms. We can connect any messenger app you prefer to ensure your messages reach your customers without delay.

An event registered on the platform can be redirected to an external system. This provides endless opportunities for integration. Connect external BI, DMP, CRM and other tools.

In Altcraft Platform, you can set up any scenarios for sending messages through various delivery channels. By analyzing the actions of customers, you can anticipate events many steps ahead. Here are examples of scenarios that can be implemented in our marketing automation service:


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Conduct experiments to find the most compelling email, push, and SMS templates. Test multiple ideas simultaneously to identify the one that resonates best with your audience. Additionally, unsuccessful variations can provide insights on how to avoid similar mistakes in the future.

Build messages dynamically based on customer data and specified conditions in the template. This data can be obtained from an external SQL database. Substitute data from an external HTTP service via API or based on data from any web page.

<Img 
img="/uploads/kak_raskrutit_instagram_v_2023_godu_aecdf2e324.png"
alt="How to Promote Instagram in 2023"
/> 

With [**2 billion active users**](https://www.demandsage.com/instagram-statistics/), Instagram* is one of the most used social platforms. Only Facebook, Youtube and WhatsApp can boast a larger audience. Almost every Instagram user follows [**at least one business**](https://www.instagram.com/p/CW_GZmLsWa-/?utm_source=ig_web_copy_link). Instagram regularly introduces new tools for business, such as shopping tags and the Shop tab. No wonder, [**44% of people**](https://www.instagram.com/p/CWbLh7wsWxK/?utm_source=ig_web_copy_link) use the social network to shop weekly. All these stats make Instagram a valuable platform for promoting your business.

In the post, we will discuss how to promote Instagram in 2023 using paid and free methods. You'll also find a couple of tips on what not to do.

## Prepare your account for promotion

You can’t start promoting on Instagram with an empty profile. Users should instantly understand who you are, what you offer and what your advantage is.

**The right Instagram page includes:**

- **Profile picture** with a readable logo or photo if it is a blogger or expert account.
- **Profile name** that is related to the business, but not a random set of characters.
- **Creator name** (author or organization). It is filled out in the special field of the profile header. The **business category** is also selected here.
- **Instagram bio**, or account description. What the company/expert does, your USP (Unique Selling Proposition). If this is an individual person's Instagram blog, also explain what topics you cover.
- **A link to a website** or other resource that represents your business or project.
- **Highlights**. These are pinned stories under the bio. Design highlights to answer possible questions from your customers. Share your prices and experience. Tell followers how to find you, when you work and what about shipping. Highlights sometimes include a profile navigation.
- **Geolocation** for offline businesses.

<Img
img="/uploads/coursera_instagram_profile_d570613c2d.png"
alt="The right Instagram page"
src="An example of a well-designed profile"
/>

**What else is important to do before starting the promotion:**

- Switch to a business account — statistics will become available.
- Clear your profile from bots and inactive followers. Social network algorithms consider a high percentage of subscribers who do not respond to your posts as a sign of boring low-quality content. Such an account does not get additional audience coverage.
- Analyze what your existing audience likes and create well thought out content.

## Reels

Instagram is no longer a social network with pictures, but also a video platform for short videos, known as Reels. That's why, when people ask how to promote Instagram from scratch, more often they get answers about using this format. The social network is actively promoting Reels. Instagram marketing has changed due to short videos. It used to be nearly impossible to get additional reach without ads. Now Reels are primarily shown to users who, although do not follow a creator, may find their content interesting. Also, Mark Zuckerberg announced that the company plans to “more than double” the amount of recommended content.

**How to promote Instagram with Reels:**

- **Post unique content** that has never been used before on Instagram.
- **Follow the rules and guidelines** of the social network. If you don't, your account may be temporarily or permanently blocked.
- **Start promoting Instagram with a public account.** Otherwise Reels will only be seen by your followers.
- **Add specific niche hashtags under videos.** They work in the same way as in posts (we’ll talk more about this below).
- **Release videos regularly.** This is important not for users, but for algorithms that quickly "forget" inactive creators. However, you should not annoy your followers, so post no more than 2 videos per day and 3-4 per week.

<Note>
Don't delete Reels, even if their reach is low. Sometimes the algorithms pick up the video again after a while, so they bring the result.
</Note>

## How to get followers on Instagram with Reels

People don't follow all the accounts that are recommended in their feeds. The competition in Reels is high, so it is not enough just to make a good-looking video.

### Rules for successful Reels

- **Don't make long videos.** If the video is too long, users may not watch it to the end. In this case, the algorithm will decide that this content is not interesting enough. Such Reels have less chances to be recommended. The optimal time is 5-15 seconds.
- **Generate interest in the first seconds.** For example, take some unexpected action or say an engaging phrase (“The secret to successful promotion ...”, “No one knew about this ...”, and so on). But don't fool users. If there is nothing of value after an appealing opening, the audience will not subscribe.

<Gallery>
<GalleryItem
original="/uploads/Screenshot_from_2023_01_18_12_18_15_0645afb3fd.png"
thumbnail="/uploads/Screenshot_from_2023_01_18_12_18_15_0645afb3fd.png"
description="Starbacks Reels with catchy caption"
/>
<GalleryItem
original="/uploads/Screenshot_from_2023_01_18_12_16_54_9583452b9b.png"
thumbnail="/uploads/Screenshot_from_2023_01_18_12_16_54_9583452b9b.png"
description="Sephora Reels with catchy caption"
/>
</Gallery>

- **Add text to your video**, because sometimes Reels are watched with the sound turned off. Captions also make the content easier to read.
- [**Use a CTA**](what-is-cta)  in your Reels. Ask users to read the description, subscribe, leave a comment, and so on.
- **Make covers that show the essence of the video.** Better to have a short description. Reels has two options — choose a frame from a video or add a photo.
- **Shoot videos only on the topic of the blog.**
- **Check the quality of the videos.** Meaning is more important, but a fuzzy picture and shooting with shaky hands are unlikely to please anyone. Sometimes Instagram decreases the quality of the video.

**Life hack.** Turn off data saving to improve video quality: Settings —> Account —> Mobile data use.

<Gallery>
<GalleryItem
original="/uploads/Frame_6_6f24df315b.png"
thumbnail="/uploads/Frame_6_6f24df315b.png"
/>
<GalleryItem
original="/uploads/Frame_10_e4fdaff32c.png"
thumbnail="/uploads/Frame_10_e4fdaff32c.png"
/>
<GalleryItem
original="/uploads/Frame_8_1d31364507.png"
thumbnail="/uploads/Frame_8_1d31364507.png"
/>
</Gallery>

### Where to get ideas for Reels

The first and easiest thing is to find a trend and adapt it to your account. But don't think too long. Popular videos quickly lose relevance, and competitors will have time to go far ahead. The second way is to shoot answers to questions and objections from users. Sprinkle video with a bit of humor. Ideas can also be found in movies, ads or other platforms (TikTok, Youtube Shorts).

## Influencer marketing 

[**Influencer marketing**](what-is-influencer-marketing-how-to-build-strategy) is a great way to increase brand awareness and get the interest of your target audience. 

Influencers continue to develop their pages on the social network, and the influence of micro- and nano-influencers will grow in 2023. These include accounts from 10 to 200 thousand followers. The audience trusts micro- and nano-influencers more than those who have millions of followers. This is confirmed by the fact that they have the [**highest engagement rate**](https://www.socialpilot.co/instagram-marketing/instagram-stats) — 5%. Besides, their advertising is cheaper.

To find Influencers, use hashtags relevant to your business niche. Choose those whose publications get the most engagement.

## User-generated content

Users share content they like, and that's how they attract a new audience to the accounts. People repost memes, inspirational posts, useful information and news. There is no formula for how to promote an Instagram account through viral content. So watch the success stories and test your options.

Sometimes it works to ask users to recommend your post or account. Loyal followers will do it just like that. You can offer a bonus, such as free stuff or a discount. Reposts can be the condition of contests held by companies and influencers.

## Hashtags and geotags

Hashtags are unlikely to bring thousands of followers, but a certain percentage of the audience will find your account by tags. **Important:**

- Add to posts only niche hashtags that match your account. Use services for selection or search manually in the Instagram search.
- Do not put high-frequency tags for which there are more than 100 thousand publications in the search results. There is too much competition there. Choose low-frequency (up to 50 thousand) and mid-frequency (50-100 thousand).
- Don't turn a post into a canvas of tags. This is visually unpleasant for the user and ineffective for promotion. Enough 8-10 tags in different combinations.

<Img
img="/uploads/hashtags_on_instagram_5223a31e1e.png"
alt="Hashtags and geotags"
src="The canvas of tags doesn't look good"
/>

**Geotagging** is another way to expand your audience. It is especially relevant for offline businesses.

How to attract followers on Instagram through geotagging? Motivate customers to tag the location of your company, store or salon. Specify a place in your publications (posts, stories, Reels). Then other users will be able to use the tag to find reviews of your organization and your official account.

## Cross-promotion

Cross-promotion is a collaboration between two business or influencer accounts that focus on related topics. Authors work together to create content, such as webinars, live streaming or Reels. Instagram has a co-creator tagging feature — [**Collab**](https://www.facebook.com/help/instagram/291200585956732). When a creator uploads a  post or a video, they can tag a collaborator. Then the post will show on both profiles, and followers of both accounts will see it in their feed.

This format of Instagram account promotion works if each participant already has an audience. It is better that both collaboration partners have about the same number of followers.

<Gallery>
<GalleryItem
original="/uploads/addidas_and_duolingo_54ae35e709.png"
thumbnail="/uploads/addidas_and_duolingo_54ae35e709.png"
description="Adidas and Duolingo collab"
/>
<GalleryItem
original="/uploads/instagram_collab_af2bfe1011.png"
thumbnail="/uploads/instagram_collab_af2bfe1011.png"
description="Nike and RTFKT collab"
/>
</Gallery>

## Traffic from other platforms

You may have just started your Instagram account, while you already have a large audience on other social media platforms — Youtube, Facebook, Pinterest, Twitter. In this case, you can invite a loyal audience to follow you on Instagram. But there is one nuance. Your content on different platforms should not be repeated, otherwise the user will not see the point in reading your next channel. Cover different topics and experiment with formats.

## Conclusion

In 2023, Instagram continues to generate revenue for brands and bloggers. To promote your account on the social network, you should try Reels — short videos that are recommended to other users who are not your followers. Influencer ads are still effective.

Cross-promotion is also an effective way to build an audience. You create collaborative content with other authors. Additional account promotion methods include hashtags, geotags (especially for offline businesses), users who recommend your content or account.

**Instagram is a project of Meta Platforms Inc. The activity of this company is prohibited on the territory of the Russian Federation.*

In the post, we will discuss how to promote Instagram in 2023 using paid and free methods. You'll also find a couple of tips on what not to do.

medium_kak-raskrutit-instagram-v-2023-godu.png

small_kak-raskrutit-instagram-v-2023-godu.png

thumbnail_kak-raskrutit-instagram-v-2023-godu.png

kak-raskrutit-instagram-v-2023-godu.png

For those who are looking for new ways to promote their business on Instagram. Reels, Influencers, UGC.

How to Promote Instagram in 2023 | 7 Effective Ways

How to Promote Instagram in 2023

<Img
img="/uploads/kak_raskrutit_instagram_2022_478a3704b1.jpg"
alt="How to Promote on Instagram in 2022"
/>

There are [**1,3 billion users**](https://www.visualcapitalist.com/ranked-social-networks-worldwide-by-users/) of Instagram now. The service of photo and video content is among the top social networks in the world. Instagram brings money to brands and bloggers. It was  [**the most effective platform**](https://www.businessofapps.com/marketplace/influencer-marketing/research/influencer-marketing-costs/) for influencer marketing in 2020 and 2021. Bloggers earn [**up to $ 10,000**](https://www.businessofapps.com/marketplace/influencer-marketing/research/influencer-marketing-costs/) per ad post. Brands increase their audience, loyalty and sales — [**90% of Instagram users**](https://business.instagram.com) subscribe to commercial accounts.

Instagram is a rapidly changing social network with unpredictable algorithms. There is huge competition here, but the question of how to promote Instagram for brands and bloggers remains relevant.

In this piece, we are going to tell you what will work and what will not work in 2022: how to promote a blog on Instagram using free and paid promotion methods.

## Before starting promotion

There is no point in starting development without a strategy and account preparation. So first:

1) Create [**an Instagram account**](https://www.instagram.com/altcraftllc/) so that the user immediately understands what your account is about and what you offer.

What is important!

- Account name that matches the theme of the account.
- Description in the page header: USP, benefits, name (if the account is a personal account).
- Location if you run an offline business or work in a specific area.
- Link to the website or your other materials.
- Page navigating in Instagram stories highlighting prices, location, FAQs and other information.

2) Clean your account of inactive subscribers if you have been using the account for a long time. Subscribers who do not react to your content are harmful to promotion.

*Example. Instagram sees: only 10 out of 1000 subscribers watch your content. The social network realizes that the content is not interesting and stops showing it. It is not the number of subscribers that matters, but the engagement of the audience.*

3) Switch to a business account to get statistics and analyze audience reaction to content.

4) Prepare a promotion strategy. Any progress is a plan and regularity. One-time actions will not bring results. Define goals. Why do you need promotion on Instagram? What do you want to get: followers, sales, advertisers or something else? Prepare a content plan with regular posts, stories and reels. 

## Free promotion methods

### Reels

Reels are short, entertaining videos (15-30 seconds) that Instagram launched around the world in the summer of 2021. The social network also promised to promote this video format. No wonder Reels are now the most effective way to promote your account for free. Instagram gives Reels external reach. Stories and posts work for an existing audience (although posts also sometimes get into recommendations). At the same time Reels have more options. Now getting a million views for an account with a couple of thousand subscribers is real.

Another advantage of Reels for promotion is their lifespan. Unlike other Instagram stories that disappear after 24 hours, the post is shown for a couple of days. Reels "spin" even after a while. And what’s more, one video in Reels can "pull" others along. How? Instagram sees that a particular video is interesting to the audience and shows the ones created earlier.

<Gallery>
<GalleryItem
original="/uploads/reels_subway_2_3efb1a9352.jpg"
thumbnail="/uploads/reels_subway_2_3efb1a9352.jpg"
description="Subway Reels"
/>
<GalleryItem
original="/uploads/reels_h_and_m_3ffcd88bed.jpg"
thumbnail="/uploads/reels_h_and_m_3ffcd88bed.jpg"
description="H&M Reels"
/>
</Gallery>

### Comments 

Do not confuse this method with the same spam comments for everyone. Automatic commenting remains popular but useless. This method can lead to off-topic comments or even to situations when the text “what a beautiful photo” appears under the mourning post with a candle. Don't do that.

**How to get followers on Instagram through comments:**

- Comment deliberately and stick to the point. Chat in a friendly and honest way. Try to make friends, not advertise yourself.
- Communicate in the comments under the posts of personal accounts of ordinary users, bloggers and brands. A user with a small number of followers is more likely to notice you and visit your page. Big bloggers and brands are unlikely to subscribe, but other subscribers will see an interesting comment.

### Hashtags

Hashtags are a promotion method that is unlikely to give a huge reach but will still attract some part of the audience. Instagram has a separate hashtag search and subscription to them.

**Hashtags to use for promotion:**

- Thematic hashtags that relate to your area, and localized if you are tied to some territory.
- The hashtag topic should coincide with the topic of the post and photo. This way, Instagram better understands what your post is about and shows it to the right audience.
- Don't choose high-frequency hashtags (500 thousand or more). The more often a hashtag is used, the less likely your post will be seen.
- Check the relevance of hashtags. If they were last used two years ago, they don't work.

<Img
img="/uploads/hashtags_8b7606f8c5.png"
alt="Examples of hashtags onInstagram"
src="Hashtags on Instagram"
/>

How many hashtags should you add? There is no definite answer. Instagram allows you to add up to 30. But this "list" does not always work. [**Irrelevant hashtags**](8-social-media-etiquette-rules-for-business-save) will reduce reach and minimize the impact of relevant ones. We recommend that you experiment. Do not copy the same hashtags from post to post – this is ineffective. And one more thing, Instagram can take you for a robot and block your account.

### Cross-promotion

This method will not match the query "How to promote Instagram from scratch?" The account for cross-promotion or mutual PR must already have an audience.

What to do next:

- Look for an account with a similar or related topic. This account should have approximately the same number of subscribers.
- Exchange content: contribute guest posts, do live streams or take part in joint marathons.

*A cross-promotion example: an account of a sportswear brand launches a workout marathon with a fitness trainer.*

### Promotion on other platforms

If you are actively running another channel (YouTube, Medium and others), invite your audience to subscribe to your Instagram.

<Note>
Important! Users should understand why they need another account of yours. It is unlikely that subscribers are interested in watching the same content. Work with different formats and themes.
</Note>

### User-generated content

It works for brands and individual users who want to promote their accounts.

- An option **for brand accounts** is to invite users to post a photo with their product and a special hashtag. Then the brand reposts these publications to its page.
- An option **for personal accounts** is to mention brands. This way there is a chance that your Instagram page will end up in reposts in the brand's account. It is a win-win situation. The user gets more reach, and the brand gets content.

### Location

Another way is to add locations in account descriptions and posts. It is especially relevant for local businesses and events. But remember, it will not work just to set the location and wait for thousands of subscribers.

## Paid promotion methods

### Targeted advertising

Official Instagram ads are an opportunity to reach an audience with specific interests. The algorithms decide whom to show your Reels or post to. When it comes to advertisement, you choose the audience on your own. Instagram offers to advertise in the feed, Stories and Reels.

You can configure advertising directly on Instagram or use Facebook Ads Manager (if your account is linked to the page). For Instagram Ads, such goals are available as profile visits, website visits and increasing engagement – more messages. The audience can be selected automatically or customized, but the criteria are limited.

<Gallery>
<GalleryItem
original="/uploads/boost_post_on_instagram_ad_select_a_goal_579eefe709.jpg"
thumbnail="/uploads/boost_post_on_instagram_ad_select_a_goal_579eefe709.jpg"
description="Setting up an advertising campaign on Instagram"
/>
<GalleryItem
original="/uploads/boost_post_on_instagram_ad_select_target_audience_030a086b64.jpg"
thumbnail="/uploads/boost_post_on_instagram_ad_select_target_audience_030a086b64.jpg"
description="Setting up an advertising campaign on Instagram"
/>
</Gallery>

On Facebook Ads Manager, there are more opportunities to designate an audience.

<Img
img="/uploads/campaign_objectives_on_facebook_ads_manager_15c5874ece.png"
alt="Рекламный кабинет Facebook"
src="Campaign objectives on Facebook Ads Manager"
/>

The disadvantage of advertising on social media is an impressive list of restrictions that are constantly changing. For violation of the rules, advertising is stopped, and sometimes the account is blocked without explanation.

### Influencer marketing

The blogging market is growing, so no wonder [**influencer marketing**](what-is-influencer-marketing-how-to-build-strategy) entered the list of marketing trends in 2022 again. Instagram promotion through influencers is still relevant. When bloggers, famous figures and experts advertise something, people perceive it as a recommendation from a familiar person. They trust this opinion. There are two options for influencers ads: native (doesn't look like advertising) or direct.

<Gallery>
<GalleryItem
original="/uploads/caspar_lee_154a752331.jpg"
thumbnail="/uploads/caspar_lee_154a752331.jpg"
description="Influencer on Instagram"
/>
<GalleryItem
original="/uploads/laura_meacheam_185edb8373.jpg"
thumbnail="/uploads/laura_meacheam_185edb8373.jpg"
description="Influencer on Instagram"
/>
</Gallery>

## How NOT to promote on Instagram

You ask: "How to promote an account on Instagram?”. They say: “Cheating and giveaways”. There are two steps after this answer. Read about these options. Forget about them. These promotion methods are not only useless, but they can even destroy your account. 

### Giveaways

Giveaways are contests from influencers. The sponsor supplies a blogger with his product or service. The blogger promises to give the gift to the followers who subscribe to his account and the accounts of the sponsor. Subscription is a prerequisite for participation. This is how sponsors recruit a new audience. However when the giveaway is over: 

- Users unsubscribe because their interest is a prize, not a sponsor's account;
- Instagram algorithms notice a large number of unsubscriptions and reduce your page reach;
- It is difficult to save such an account.
- Even during the giveaway, the received audience is ballast. Prize-catchers are not drawn into the content. This is a sign of irrelevant content for Instagram algorithms.

### Cheat bots and comments

Instead of real subscribers, you get fake accounts — bots that create visibility, but in fact "drown" the account. For algorithms, the more subscribers, the more engagement should be. If the subscribers are bots, there is no activity from them.

Instagram makes a conclusion that this account is not interesting and stops showing it not only in recommendations but also to subscribers. In addition, the social network fights bots and suspicious activity by banning accounts engaged in cheating.

### Activity chats

They create the illusion of involvement, show social networks and other subscribers' interest in the account. These are groups where users gather to like, comment on posts and watch each other's stories. The main disadvantage of the method is an irrelevant audience. 

The method is possible in an account from scratch. However, after growth, it will rather harm, because you won’t be able to see real engagement and interest in the content. As a result, you won’t be able to understand how to improve it.

### Mass follow and mass like

You subscribe to many accounts that can be the target audience. You like the posts of different people. This is the point. The goal is to draw attention to your page. The user will notice your activity and subscribe in response. 

But the methods are no longer relevant. Users do not react, but Instagram punishes for such a promotion. The social network has a limit for subscriptions, unsubscriptions, likes, comments, mentions, and even for the number of publications. The user can be banned for suspicious activity.  If you decide to seek help from automated third-party services, the risk of losing your account forever will grow.

## Summary

The most promising free way to promote Instagram is shooting Reels. Combine it with other methods: commenting, cross-promotion with accounts of similar topics, user-generated content and advertising your Instagram page on other platforms. Add thematic hashtags to publications and geolocation, if the account is tied to territory. 

To reach a larger audience, launch targeted ads or find influencers who will remain a popular paid channel in 2022.

Do not use cheat promotion methods: giveaways, activity chats, cheat boost, mass-follow and mass-like. Promoting by legal methods is a reliable and proven way.

Learn how to promote a blog on Instagram using free and paid promotion methods. Be aware of what will and won't work in 2022.

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Read about what will and won't work in 2022. Learn how to promote a blog on Instagram using free and paid promotion methods.

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