Carry out experiments and optimize your marketing

We implemented email messaging, launched promotions and promo codes, configured push notifications, and embedded AK-pixel into our website and remote learning portal.

We set up broadcasts and triggered campaigns, automated interactions with our service clients through scenarios, and reduced campaign send time from 3 hours to 1.

After migrating from a foreign system, scaled triggers from 9 to 60+, implemented segmentation and testing. Result: churn decreased, and annual marketing-driven profit grew by 9%.

More than 430 campaigns were launched for different audience segments. Users who opened the newsletters downloaded 30% more apps and updated them 20% more often compared to those who did not open the emails.

Unified B2B customer data into a single profile and built personalized communications. Increased Open Rate from 25% to 40% and CTOR from 4% to 10%. Boosted repeat sales and achieved CDP payback in 8 months.

Using machine learning, segmentation, and micro-personalization, we created effective templates for advertising campaigns. As a result, we made the campaigns personalized and maximally engaged customers.

About 60 personalized scenarios launched. Push channel cut SMS costs by half, while Market enabled unique offers and boosted campaign performance 2–3x.

Triggered chains were implemented for each product, along with a new push notification channel. Broadcast campaigns were used to launch manual mailing campaigns. Viber™, a crucial channel for the bank, was added.

We have set up various automatation scenarios for customer interactions, implemented omnichannel marketing, and integrated a Telegram channel.

Automated regular campaigns, segmented customers by key profile data, created templates in multiple languages. Saved working hours, increased OR, reduced Time to Market for Ad-Hoc campaigns.

We implemented email messaging, launched promotions and promo codes, configured push notifications, and embedded AK-pixel into our website and remote learning portal.

We set up broadcasts and triggered campaigns, automated interactions with our service clients through scenarios, and reduced campaign send time from 3 hours to 1.

After migrating from a foreign system, scaled triggers from 9 to 60+, implemented segmentation and testing. Result: churn decreased, and annual marketing-driven profit grew by 9%.