Omnichannel Marketing Automation Software

Darya Demeshina

Chief marketing officer

During the active growth phase of our business in the UAE market, when our customer database was increasing daily, we needed a fully flexible solution to effectively manage customer communications. We have chosen Altcraft Platform because this unique and "craft" platform makes it possible to implement any omnichannel strategy. The platform allows to import data from various sources, segment customers based on multiple criteria and run scenarios in real-time at all stages of CJM and in all communication channels. As a result, the number of our active clients has increased several times in just 6 months! When setting up the platform, you can take into account any, even very specific marketing needs of your business. In addition, the Altcraft support team is attentive and quick to respond to queries. Whether a simple question or a technically complex one, the team is always ready to help.

Julia Zakharchenko

Marketing manager

We have been using Altcraft Platform for several years now and, in fact, we have no idea how we ever managed without it. It is very important for us that all data is stored in one place: the client database, the archive, the campaign plan and, of course, all the statistics. We also want to note the thoughtful and user-friendly interface of the platform. It is doubly pleasant that the guys from the support team answer all our questions almost 24/7.

Rinat Sibgatullin

Head of Qvant Communications Platform

We were looking for a solution that we could implement into the business infrastructure, so we contacted the Altcraft team. Their technical support helped to quickly figure out how to work in the platform. With the help of the platform, we have reduced labor costs and made the work in direct channels clearer. We plan to continue cooperation with the company and increase the number of customers.

Kirill Kosenkov

Systems architect

A few years ago, we chose Altcraft as a comprehensive solution for automated marketing. The selection criteria were the accessibility and ease of implementation and integration of the cloud-based CDP. The first automated communication chains were launched within a week after starting work with the platform. Over the years of using Altcraft, we have been convinced of the reliability of the platform and were pleasantly surprised by the friendliness and efficiency of support. We are grateful for the quick resolution of complex technical issues and assistance in setting up campaigns and scenarios.

Daria Solntseva

Head of CRM department

My team was tasked to find a CRM system for setting up targeted multi-channel communication with users of Yandex.Money and Yandex.Checkout. The choice fell on Altcraft Marketing Platform – it met all the technical and business requirements defined by the project analysts. The Altcraft team was directly concerned by developing a scheme for integrating the platform with Yandex.Money internal system. As well as in the implementation of the scheme. My colleagues took a proactive position. They answered our questions and organized training along the way – this helped me and the team in further work with the system. At the moment, Altcraft CRM is fully operational and covers 100% of the needs of the marketing team in direct channels and related analytics. Upcoming plans for the development of the platform within Yandex.Money are extensive and ambitious. We look forward to further fruitful cooperation with our colleagues from Altcraft.

Artem

Head of Retention

The Altcraft Marketing Platform got into my sphere of interest in 2017 (at a former workplace) when we were carrying out a comparative analysis of different platforms in order to migrate from the existing platform to a new one. At that time I was also interested in some features of the platform that were absent in other comparable platforms - a trial period, no limits on messaging, the ability to use the platform as a built-in solution in the company's infrastructure (On-Premise) and a flexible API for comprehensive data integration. The absence of limits on mailing was a special surprise. This feature is particularly required when the company is growing rapidly and a multimillion user base is being generated. The next interaction with Altcraft took place in 2018 within projects of WiseBits (my current employer). We managed to agree on a contract in a short time. And we were given the opportunity to test all features of the platform during the trial period, so that we could understand and evaluate how well the platform fitted our goals and objectives. Eventually, everything was successfully implemented and the platform had found its place in our high-load system infrastructure. Now it helps us develop 2 communication channels at once (email and push) and copes quite well with a large data flow. The most important thing for us is that the platform is developing, and there are new opportunities for automating marketing processes. As a result, the platform fully solves our tasks, and we are happy with our collaboration with Altcraft.

Dmitry Leonov

CRM-marketer

We were looking for a marketing automation service that could work within our network without transferring data to cloud services. Altcraft Marketing Platform is probably the only multi-channel platform that can be adapted to the company and can work inside synchronously. Now all data are stored in one place and are not transferred to cloud services. With the help of Altcraft Marketing Platform we can make deep segmentation of our customers and set up micropersonalized communications.

Evgeny Plotnikov

Email marketing specialist

Our company has been using Altcraft Marketing Platform for all direct communications for more than three years already. Our priorities are the security of personal data and the wide technical functionality for personalization and creating omni-channel campaigns. Now all these needs are closed in one window. Support is always at a high level. The most complex technical issues are solved in 5 minutes. Thank you guys, keep working! 😊

Darya Demeshina

Chief marketing officer

During the active growth phase of our business in the UAE market, when our customer database was increasing daily, we needed a fully flexible solution to effectively manage customer communications. We have chosen Altcraft Platform because this unique and "craft" platform makes it possible to implement any omnichannel strategy. The platform allows to import data from various sources, segment customers based on multiple criteria and run scenarios in real-time at all stages of CJM and in all communication channels. As a result, the number of our active clients has increased several times in just 6 months! When setting up the platform, you can take into account any, even very specific marketing needs of your business. In addition, the Altcraft support team is attentive and quick to respond to queries. Whether a simple question or a technically complex one, the team is always ready to help.

Julia Zakharchenko

Marketing manager

We have been using Altcraft Platform for several years now and, in fact, we have no idea how we ever managed without it. It is very important for us that all data is stored in one place: the client database, the archive, the campaign plan and, of course, all the statistics. We also want to note the thoughtful and user-friendly interface of the platform. It is doubly pleasant that the guys from the support team answer all our questions almost 24/7.

Rinat Sibgatullin

Head of Qvant Communications Platform

We were looking for a solution that we could implement into the business infrastructure, so we contacted the Altcraft team. Their technical support helped to quickly figure out how to work in the platform. With the help of the platform, we have reduced labor costs and made the work in direct channels clearer. We plan to continue cooperation with the company and increase the number of customers.

Kirill Kosenkov

Systems architect

A few years ago, we chose Altcraft as a comprehensive solution for automated marketing. The selection criteria were the accessibility and ease of implementation and integration of the cloud-based CDP. The first automated communication chains were launched within a week after starting work with the platform. Over the years of using Altcraft, we have been convinced of the reliability of the platform and were pleasantly surprised by the friendliness and efficiency of support. We are grateful for the quick resolution of complex technical issues and assistance in setting up campaigns and scenarios.

Daria Solntseva

Head of CRM department

My team was tasked to find a CRM system for setting up targeted multi-channel communication with users of Yandex.Money and Yandex.Checkout. The choice fell on Altcraft Marketing Platform – it met all the technical and business requirements defined by the project analysts. The Altcraft team was directly concerned by developing a scheme for integrating the platform with Yandex.Money internal system. As well as in the implementation of the scheme. My colleagues took a proactive position. They answered our questions and organized training along the way – this helped me and the team in further work with the system. At the moment, Altcraft CRM is fully operational and covers 100% of the needs of the marketing team in direct channels and related analytics. Upcoming plans for the development of the platform within Yandex.Money are extensive and ambitious. We look forward to further fruitful cooperation with our colleagues from Altcraft.

Artem

Head of Retention

The Altcraft Marketing Platform got into my sphere of interest in 2017 (at a former workplace) when we were carrying out a comparative analysis of different platforms in order to migrate from the existing platform to a new one. At that time I was also interested in some features of the platform that were absent in other comparable platforms - a trial period, no limits on messaging, the ability to use the platform as a built-in solution in the company's infrastructure (On-Premise) and a flexible API for comprehensive data integration. The absence of limits on mailing was a special surprise. This feature is particularly required when the company is growing rapidly and a multimillion user base is being generated. The next interaction with Altcraft took place in 2018 within projects of WiseBits (my current employer). We managed to agree on a contract in a short time. And we were given the opportunity to test all features of the platform during the trial period, so that we could understand and evaluate how well the platform fitted our goals and objectives. Eventually, everything was successfully implemented and the platform had found its place in our high-load system infrastructure. Now it helps us develop 2 communication channels at once (email and push) and copes quite well with a large data flow. The most important thing for us is that the platform is developing, and there are new opportunities for automating marketing processes. As a result, the platform fully solves our tasks, and we are happy with our collaboration with Altcraft.

Dmitry Leonov

CRM-marketer

We were looking for a marketing automation service that could work within our network without transferring data to cloud services. Altcraft Marketing Platform is probably the only multi-channel platform that can be adapted to the company and can work inside synchronously. Now all data are stored in one place and are not transferred to cloud services. With the help of Altcraft Marketing Platform we can make deep segmentation of our customers and set up micropersonalized communications.

Evgeny Plotnikov

Email marketing specialist

Our company has been using Altcraft Marketing Platform for all direct communications for more than three years already. Our priorities are the security of personal data and the wide technical functionality for personalization and creating omni-channel campaigns. Now all these needs are closed in one window. Support is always at a high level. The most complex technical issues are solved in 5 minutes. Thank you guys, keep working! 😊

Darya Demeshina

Chief marketing officer

During the active growth phase of our business in the UAE market, when our customer database was increasing daily, we needed a fully flexible solution to effectively manage customer communications. We have chosen Altcraft Platform because this unique and "craft" platform makes it possible to implement any omnichannel strategy. The platform allows to import data from various sources, segment customers based on multiple criteria and run scenarios in real-time at all stages of CJM and in all communication channels. As a result, the number of our active clients has increased several times in just 6 months! When setting up the platform, you can take into account any, even very specific marketing needs of your business. In addition, the Altcraft support team is attentive and quick to respond to queries. Whether a simple question or a technically complex one, the team is always ready to help.

Julia Zakharchenko

Marketing manager

We have been using Altcraft Platform for several years now and, in fact, we have no idea how we ever managed without it. It is very important for us that all data is stored in one place: the client database, the archive, the campaign plan and, of course, all the statistics. We also want to note the thoughtful and user-friendly interface of the platform. It is doubly pleasant that the guys from the support team answer all our questions almost 24/7.

Rinat Sibgatullin

Head of Qvant Communications Platform

We were looking for a solution that we could implement into the business infrastructure, so we contacted the Altcraft team. Their technical support helped to quickly figure out how to work in the platform. With the help of the platform, we have reduced labor costs and made the work in direct channels clearer. We plan to continue cooperation with the company and increase the number of customers.

Kirill Kosenkov

Systems architect

A few years ago, we chose Altcraft as a comprehensive solution for automated marketing. The selection criteria were the accessibility and ease of implementation and integration of the cloud-based CDP. The first automated communication chains were launched within a week after starting work with the platform. Over the years of using Altcraft, we have been convinced of the reliability of the platform and were pleasantly surprised by the friendliness and efficiency of support. We are grateful for the quick resolution of complex technical issues and assistance in setting up campaigns and scenarios.

Customer Data Platform