Interesting and useful articles about marketing, our product and online communications
How to Surprise a Customer on Their Birthday: Strategy Examples
How to wish your customer a happy birthday in a way they’ll actually remember.
Read moreWhy Segments Don't Work If You Divide the Audience the Same Way As Everyone Else
Why traditional customer segmentation no longer works, what approach to choose, and why you need a CDP.
Read moreMarketing Scenarios That Annoy Users (And How to Fix Them)
What mistakes in marketing flows undermine customer trust — and how to fix them.
Read moreSmart Offboarding: How to Say Goodbye to a Customer Gracefully So They’ll Come Back
Why thoughtful offboarding is essential and how to do it right.
Read moreFewer Emails, More Sales: How to Reduce Communications
How many email campaigns are needed to retain an audience.
Read moreAI Services in Marketing: What Really Works in 2025
About the most useful tools for marketers that we have tested ourselves and are ready to recommend to you.
Read moreHow to Collect Personal Data Without Getting Fined
Learn how to gather customer data safely, stay compliant with privacy laws, and avoid fines while building trust.
Read moreWhy Your Subscriber Base Isn’t Growing: Let’s Find Out What’s Wrong
Why your subscriber base isn’t growing. Common mistakes and how to solve them.
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