People-Based Marketing

It’s the case when the name speaks for itself: «People-Based Marketing» is people oriented:

• first, it creates a marketing system focused on a certain customer not on all customers;
• second, behavioral real-time data is combined with personal;
• third, from a technical viewpoint it is based on targeting with the use of IPs or cookies.

For example, company «X» has one or several IP addresses. Knowing them you can easily identify your target audience and deliver your ad message precisely, fast and cheap. Probably, it was the reason why in 2015 90% of marketing specialists called People-Based Marketing a perfect mechanism, especially for B2B marketing (according to the «SiriusDecisions»).

And, finally, People-Based Marketing uses all available channels for customer communications, sending only relevant data. It’s a kind of basis for omnichannel marketing.

More than 37% of customers have several mobile devices - a smartphone, a notebook, a PC and a tablet.

87% of customers are using more than one device for choosing goods or services.

So, People-Based Marketing can help you to track and assess customer behaviour on different channels and devices and understand the way they interact with your shop (goods or services) and which communication channels give more measurable results.