Home

People-Based Marketing

Date: 2017-11-14 | Time of reading: 1 minute (280 words)

ak-people-based-marketing.png

People-Based Marketing is a «Holy Grail» of marketers. What differs it from other technologies that have been used before today? Let’s take a closer look!

It’s the case when the name speaks for itself: «People-Based Marketing» is people oriented:

ak-voronka-people-based-marketing (1).png

  • first, it creates a marketing system focused on a certain customer not on all customers;
  • second, behavioral real-time data is combined with personal;
  • third, from a technical viewpoint it is based on targeting with the use of IPs or cookies.

For example, company «X» has one or several IP addresses. Knowing them you can easily identify your target audience and deliver your ad message precisely, fast and cheap. Probably, it was the reason why in 2015 90% of marketing specialists called People-Based Marketing a perfect mechanism, especially for B2B marketing (according to the «SiriusDecisions»).

And, finally, People-Based Marketing uses all available channels for customer communications, sending only relevant data. It’s a kind of basis for omnichannel marketing.

56% of customers are more loyal to those sellers who understand their priorities and preferences.

More than 37% of customers have several mobile devices - a smartphone, a notebook, a PC and a tablet.

87% of customers are using more than one device for choosing goods or services.

So, People-Based Marketing can help you to track and assess customer behaviour on different channels and devices and understand the way they interact with your shop (goods or services) and which communication channels give more measurable results.

ALTKRAFT Marketing Platform is a tool that helps to use People-Based Marketing in your business. AK-Pixel technology gathers information about your customers’ behaviour. Messages sent through communication channels (email, sms, push mobile or web push) will help your customers to make the right choice.

Facebook

Vkontakte

LinkedIn

Twitter

Telegram

Share

If the article was useful to you, share it with your friends ;)
Author: Daria Yarceva

Facebook

Vkontakte

LinkedIn

Twitter

Telegram

You might be interested in:

How to Reduce Cart Abandonment Rate

Online stores lost more than four billion dollars in 2021 due to incomplete purchases on the site. It is worth working with abandoned carts.

Read more
How AlfaStrakhovanie Group Increased CRM Marketing Profit by 714% in 4 Years

Read how the insurance company increased repeat sales and subscriber engagement through marketing automation.

Read more
NFT: What is It and Why is It So Popular

NFT allows one to sell and buy digital objects for cryptocurrency. It may soon replace documents in the real world.

Read more