Altcraft Blog
Interesting and useful articles about marketing, our product and online communications
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What mistakes in marketing flows undermine customer trust — and how to fix them.
Why pharmaceutical companies need CJM, what problems it solves, and how it helps build effective communication.
About who system integrators are, what they do, and how they work with marketing automation platforms.
How to make CRM communications more effective through design. We'll discuss key principles and share case studies.
How to set up messaging campaigns in popular messengers and make your messages personalized.
About how marketing automation platforms work, why personalization is essential today, and how a CDP system brings real results.
About what marketing automation is, why it is necessary, how it works, and what role CDP plays in this process.
About what API, WebSocket and WebHook are, how they differ, where they are used and which method to choose for development.
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