Real-time summary reports
for any channel

We have developed our own system for collecting and storing analytics. It quickly processes large amounts of data, immediately calculates and displays analytical reports. You will receive the necessary information for any time period without delay. 14 summary reports and 13 data sets are available for you.

Bring together all the data from every channel and source — including contacts, activity history, target actions, and external CRM actions — into a single customer profile. Gain a complete understanding of each customer and provide personalized interactions when and where they're most effective.

CDP Altcraft — all customer data in one place

Make quick and informed decisions based on a thorough analysis of your clients' actions. By accurately assessing customer behavior, you can create an effective marketing strategy for each segment, resulting in increased average order value, conversion rates, and customer lifetime value.

Any audience in the platform can be automatically synchronized with the external database according to the set schedule. We have implemented this function on request from our customers. It simplifies the life of the marketing department and developers.

Interesting and useful articles about marketing, our product and online communications

Import all customer personal data in CDP Altcraft Platform. This way you will have an undeniable advantage, because there are no limits on the amount of data stored in our marketing platform. The more information you have about your customers, the more targeted your email, SMS and push notifications will be.

Get in touch with Altcraft

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When the software is customized for your individual needs, the job becomes easier. All the functionality your business needs will always be at your fingertips. We offer:

Personalize your content across all channels

customizing-your-content-in-all-channels-image-en.png

Data-driven marketing involves using customer information to optimize business advertising and marketing communications. Collect data and run it through analytics tools in CDP Altcraft Platform.

What data can be collected:

Segment audiences according to accumulated and combined data in the platform and synchronize them with external information sources. Personalize your mailings in different channels using accumulated data and data from external sources.

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Content is generated using data obtained from external SQL database

Your customers will be able to grow faster and earn more using the new features of Altcraft Platform. We have prepared for you favorable terms of cooperation. Contact us and find out more.

Collect leads and gain new insights about your customers with our customizable forms and surveys. With up-to-date data, you can stay ahead of your customers' needs and preferences. Regularly monitoring the Net Promoter Score (NPS) allows you to promptly address customer feedback and enhance your services.

Advanced and functional HTTP API in Altcraft Marketing will satisfy the needs of developers. API supports JSON and XML formats. It is possible to use queue servers (such as RabbitMQ) to import large numbers of client profiles in real time.

Language is not an abstract construction of the learned, or of dictionary makers, but is something arising out of the work, needs, ties, joys, affections, tastes, of long generations of humanity, and has its bases broad and low, close to the ground.

Glossary

All functional modules are available to you from the get-go, regardless of your tariff plan. You can send as many messages as you like and store any amount of data for the entire period of use. You can also influence product development by participating in discussions about new features.

Export your customer segments to Google Ads and Facebook Ads Manager and launch targeted ad campaigns. You can also set up webhooks and notify third-party systems about events registered in the platform.

Our self-learning algorithms analyze customer behavior to calculate the optimal time to send messages to each subscriber, resulting in higher open rates. With the help of predictive analytics, you can improve the customer experience and boost marketing metrics.

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Try out new features in the fast-paced Altcraft Platform. We constantly communicate with our partners, exchange ideas and develop ourselves.

Communicate with your customers through their preferred channels, whether it's messaging or mobile apps, email, SMS, or web push notifications. Consolidate all contact points with your buyers in one place to quickly connect with them when they need you.

Deploying the platform within your business infrastructure resolves all issues related to the information security department. Our use of an Open Source technology stack reduces Total Cost of Ownership. Altcraft Platform provides a reliable and secure solution with a scalable architecture designed to handle high loads.

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Real-Time Analytics

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Create a theme for the form by choosing the appropriate color scheme. Change the style and color of the text. Add photos and YouTube videos to the form. To do this, insert additional code into the required tag.

Design to your taste

Find out what your customers want through questionnaires and surveys. Getting feedback on time will work in favor of your business. If you respond quickly to customer feedback, you will increase their trust and brand loyalty.

High-quality customer feedback

You can customize the logic of the form so that respondents go to different pages depending on which answer they select. This will make your survey or questionnaire more targeted. Before submitting the form, select the «Actions» tab. If the form is completed successfully, the data are automatically imported into your database.

Flexible form settings

Create forms and surveys in minutes

Questionnaires, customer satisfaction surveys, feedback forms — in Altcraft Platform you can design both simple and complex forms. Any form element can be made mandatory, so you can be sure that the user fills in the required fields.

Work in an easy-to-use visual form builder

The builder is intuitive, so you don't need professional knowledge to work with it. Add different types of questions to the form — short or long answers, one or multiple-choice questions, rating scales.

User-friendly interface

Response statistics are provided in the form of a line graph and chart. It is also possible to download data in MS Excel and CSV format. Analyze the information received and make your business even more successful.

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Why business chooses Altcraft

of companies see a positive return on investment within the first year of implementing marketing automation

Leverage customer data for deep segmentation. Delight your buyers with personalized offers and recommendations. Individual promo codes for regular customers will not only increase sales, but also foster long-term loyalty.

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You may be interested

Tune your marketing for <0>maximum</0> with Altcraft Platform

Reach your audience with personalized messages through Telegram, Viber, WhatsApp, and other messaging platforms. We can connect any messenger app you prefer to ensure your messages reach your customers without delay.

An event registered on the platform can be redirected to an external system. This provides endless opportunities for integration. Connect external BI, DMP, CRM and other tools.

In Altcraft Platform, you can set up any scenarios for sending messages through various delivery channels. By analyzing the actions of customers, you can anticipate events many steps ahead. Here are examples of scenarios that can be implemented in our marketing automation service:


Email marketing is one of the most important customer communication channels. Four out of five marketers are more likely to give up social media marketing than email marketing. Here are illustrative examples of the email marketing strategy:


Conduct experiments to find the most compelling email, push, and SMS templates. Test multiple ideas simultaneously to identify the one that resonates best with your audience. Additionally, unsuccessful variations can provide insights on how to avoid similar mistakes in the future.

Build messages dynamically based on customer data and specified conditions in the template. This data can be obtained from an external SQL database. Substitute data from an external HTTP service via API or based on data from any web page.

<Img 
img="/uploads/obnovlenie_altcraft_platform_2023_3e621ca927.png"
alt="Altcraft Platform updates: machine learning, new reports and WhatsApp"
/>

Altcraft Platform continues to evolve. This post will highlight the new features that have been added to the platform over the last year, including integrations, enhanced analytics, and machine learning capabilities — and there's more to come.

## Analytics

In our previous platform update article, we announced our plans to transfer all analytics to ClickHouse, a database management system designed for the quick processing of SQL queries in real-time. Our migration to ClickHouse is now complete, and we'd like to share the new functionality that's available as a result.

### New reports

The platform now has two new analytical tools: the channel report and the traffic report. 

The channel report provides data on all events tracked in campaigns, including message delivery and open rates, reads and clicks, subscriptions, complaints, unsubscribes, and other metrics. With this report, you can [**gauge the effectiveness of each communication channel**](roi-romi-roas-difference) and  pinpoint the strengths and weaknesses of your strategy.

<Img 
img="/uploads/channel_report_example2_7bf11ab4be.png"
alt="New reports"
/>

The traffic report allows you to obtain valuable data on subscriber traffic. You can create a report based on a specific traffic source, such as a channel, tracking pixels, or forms. The report is built on hits, which are a unit of traffic measurement. A hit is counted when a user's action on the website results in a request being sent to the server. For example, if the traffic source is a channel, a click on a message would be considered a hit, while for a pixel, registering a goal would be a hit.

<Img 
img="/uploads/traffic_report_example_320a99a814.png"
alt="Traffic report"
/>

**What features do the two new reports share?**

**1. Customization.** Create a report tailored to your needs by selecting only the relevant parameters and metrics. Use filters to remove irrelevant data and focus on key metrics. A three-level detailed analysis can help you delve deeper into the information you've gathered.

**2. Saving.** Weekly reports often require analyzing the same information. You group the data, set filters, choose a time period, and then repeat all these steps again in a week. Now you can avoid this. Save the current report settings and get the required statistics in a couple of clicks at any time.

**3. Comparison.** Let’s say, you're testing a new email template and want to compare its conversion rate to the old one. Build a report on the email channel and group data by templates. Then, select the templates you want to compare and use the comparison mode to see how the metrics (opens, clicks, and other metrics) have changed.

<Img 
img="/uploads/comparsion_mode_a568bce0fa.png"
alt="Comparison mode in new reports"
/>

### Form analytics

We don't just create new analytics tools, we also improve old ones. This time, we've significantly revamped our web form analytics. In addition to statistics on form views and completions, you can now [**analyze respondent answers**](customer-satisfaction-survey-mistakes). Individual user responses can be found in the "Collected Data" section, while an overall summary for each question is available in the "Analytics" section. We believe these enhancements will help you process customer feedback and requests more efficiently, ultimately increasing their loyalty.

<Img 
img="/uploads/form_analytics_example_ed8ab77016.png"
alt=""
/>

## New communication channel — WhatsApp*

Now, you have the ability to engage with your subscribers on WhatsApp*. With a message open rate exceeding 90%, according to TextBack data, it's no surprise that many companies are utilizing this channel to keep their customers informed of important events, order status changes, or upcoming activities.

To [**send personalized messages to WhatsApp users**](whatsapp-newsletters), you'll need to use the WhatsApp Business API. In Altcraft Platform, integration with this API is facilitated through the official provider, [**360dialog**](https://www.360dialog.com/). You will be required to fill out an application form, verify your company on Facebook, and confirm your phone number to use this integration.

After all the formalities have been taken care of, the integration of the Altcraft Platform with 360dialog can be set up. It is important to note that message templates must be created in the 360 Client Hub, and not in our platform. Once you have connected, these templates will become available in the Altcraft Platform editor.

<Img 
img="/uploads/whatsapp_templates_45e90ff899.png"
alt="WhatsApp integration via 360dialog"
/>

All you have to do is fill in the variables, and the template can be used in campaigns.

<Img 
img="/uploads/whatsapp_template_filling_in_893717fe86.png"
alt="WhatsApp integration via 360dialog"
/>

Currently, the platform only supports the sending of HSM templates. These templates are used to initiate a dialogue with the user and require prior approval from Facebook.

## Best time to send messages

The journey of a thousand miles begins with the first step, and our journey to full-fledged machine learning started with the best time to send messages. Now, you don't have to guess when to deliver a message to your subscriber. Machine learning algorithms will do it for you.

Based on the uploaded model, the algorithms will analyze the history of message opens in your campaigns and select the best time to send for each profile in your database. The best time is the day of the week and hour when the subscriber is most likely to open the message.

To access this functionality, enable machine learning in your database and wait for the first data calculation. The algorithms will only choose the optimal sending time for profiles with a history of at least one week. We will show you what to do next with an example.

Let's say that every Monday you share the latest book releases with your subscribers. You used to send one message to the whole audience at 10 am, but now you want to send the message to each subscriber at a time that works best for them.

First, create a dynamic segment that selects the best delivery time based on the "current time" condition. 

<Img 
img="/uploads/ml_segment_example_a5cd1d6d47.png"
alt="Segment by best send time"
/>

Then, configure a regular campaign to run every Monday, every hour, and select the dynamic segment you created as the recipient. This segment will be calculated before each send, so profiles that have the best delivery time as the current hour will be included. As a result, each subscriber will receive the message on Monday at the optimal time for them.

<Img 
img="/uploads/regular_campaign_scheldule_ba94114dd7.png"
alt="Regular campaign settings"
/>

You can also set up sending messages at a convenient time for subscribers using a scenario. The new "Waiting for the best delivery time" node works almost like the "Pause" node, but it takes into account machine learning data. The profile won't move on to the next step of the scenario until the optimal time or day for sending them a message arrives.

By sending messages to customers at a time that works best for them, you can improve the CTR and Open Rate of your email campaigns, and reduce the number of unsubscribes and complaints.
Google Ads integration

Our team is continuously expanding the list of integrations with advertising platforms, and we're excited to announce our latest addition: Google Ads. 

You can now sync customer data from static segments in Altcraft Platform with audiences in Google Ads. To get started, link your Google Ads account with our platform through the connection and set up the integration.

<Img 
img="/uploads/integrations_c0c1e147d4.png"
alt="Google Ads integration"
/>

Once your customer data has been uploaded, you can [**leverage it to launch targeted ads**](what-is-retargeting) on Google Search, Gmail, YouTube, and other platforms of the contextual media network.

## Two-Factor Authentication

Security is the cornerstone of our platform, and we regularly take measures to improve it. This time, we have added an extra level of account protection — 2FA or Two-Factor Authentication. 

Users can enable 2FA at their profile security settings. Once activated, logging in to the platform will require not only a login and password but also a one-time code generated by a special application. 

## Conclusion

We hope this brief overview of the new platform features has given you some ideas on how to use the functionality to enhance your marketing strategy. If you have any questions or suggestions for improving the platform, please feel free to [**share them with us**](mailto:sales@altcraft.com).

**Product of Meta, a company recognized as extremist in the Russian Federation.*

Read about the latest updates in the Altcraft marketing automation platform. WhatsApp channel, custom reports, best send time to send messages and more.

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obnovlenie altcraft platform 2023.png

For those who have been waiting for updates in our platform for a long time.

Altcraft Platform Updates: ML, New Reports, WhatsApp

Altcraft Platform Updates: Machine Learning, New Reports and WhatsApp

<Img 
img="/uploads/market_i_logika_form_68d2578d6c.jpg"
alt="Market and Form Logic"
/>

When was the last time we shared updates to the Altcraft platform? Half year ago? It's time to talk about our new features.

## Market

We have developed a new module — “Market”. Now you can import product and order data from your online store into the platform.

First of all, add products to the platform. To do this, you need a yml file containing product data. Go to the “Products” section and upload the file to the platform. Another option is to use an API request. 

Next, you can use products to create an order. It is better to import orders through API requests. Order data is displayed in the customer’s digital profile.

<Img 
img="/uploads/profile_orders_ea93de2e7c.png"
alt="Profile orders"
src="Order information is stored in the customer profile"
/>

Well, products and orders are imported into the market. What’s next? Use new data to communicate with your customers. For example, set up a trigger to change the order status. The following settings of the trigger emails let you send a message to the buyer as soon as he completes his order on the website.

<Img 
img="/uploads/order_trigger_98e2928ba6.png"
alt="Trigger for adding an order"
src="The trigger fires when the order status changes"
/>

Don’t forget to [**personalize your email**](dynamic-content) by inserting order information into the template. To do this, add dynamic variables in the HTML editor:

<Gallery>
<GalleryItem
original="/uploads/html_editor1_46dee5de58.png"
thumbnail="/uploads/html_editor1_46dee5de58.png"
description="Inserting market variables into an email template"
/>
<GalleryItem
original="/uploads/template_preview1_3cd1fe424a.png"
thumbnail="/uploads/template_preview1_3cd1fe424a.png"
description="Template preview"
/>
</Gallery>

In addition, you can use market data to segment subscribers. For example, select customers who ordered more than $200 in the past month and give them reward points for being active.

<Img 
img="/uploads/market_segmentation_f18f1832fb.png"
alt="Market segmentation"
/>

## Complex logic in building forms

Our team continues to develop the “Forms” module. This time we've added complex logic that redirects the user to different form pages based on his previous answers.

For example, you want to survey students of an online course. The course offers two tariff plans: "Standard" and "Premium". On the first page, the respondent is asked the question: “What tariff plan do you use?”. If he selects "Standard", he goes to a page with questions that relate to the functionality available on this particular plan.

<Img 
img="/uploads/form_logic_4eba1d4509.png"
alt="Complex logic form"
/>

Thus, the complex logic in building forms and surveys allows you to collect more accurate and relevant data.

A few more bonuses. The first one is adding the "Multiple Choice" field to the form builder. Previously, a respondent could only select multiple options from a drop-down list. But, you see, it is not always clear that you can choose more than one answer in the list. Another disadvantage is that the user had to make an extra click. The “Multiple Choice” field makes it easy to select multiple answers.

<Img 
img="/uploads/multiple_choice_ad044a8ccd.png"
alt="Multiple choice"
src="Example of multiple choice in Altcraft Platform"
/>

The second bonus is the ability to send form completion data to an email address. Enter your email and as soon as the user submits the completed form, you will receive an email notification. The letter will contain information about which form was completed and the user's responses.

<Img 
img="/uploads/email_notification_about_completing_the_form_91cd61e848.png"
alt="Email notification of form completion"
/>

## Uploading segments to Yandex.Audience

Last time we told you about [**integration with Facebook Ads Manager**](updates-telegram-bot-facebook-ads-manager). We continue to delve into this area and have already established integration with [**Yandex.Audience**](https://audience.yandex.com/). This service allows you to launch advertising campaigns aimed at the right group of customers. The principle of operation is the same as with Facebook audiences.

You are transferring client data from Altcraft Platform segments to Yandex.Audience. The service automatically compares the received information with the data it has and finds matches. As a result, you have a ready segment for retargeting.

We don't stop there. Soon you will be able to upload segments to Google Audience and myTarget.

## New field type in a customer profile

When you create a database in the platform, you set up system and additional fields. Additional fields store important information that is known about each client: his preferences, contract dates, bonus points, etc.

We have added new types of additional fields — object and array. An array is suitable for storing subtables. Such tables may contain information about the managers working with the client, or a list of contracts. If you need to store complex data structures or a set of flags in the database, use an object.

<Img 
img="/uploads/json_fields_52d9ead160.png"
alt="Additional JSON fields"
/>

JSON fields solve the problem with an excessive number of fields of the same type in the database.

## Switching profile history storage to Clickhouse 

Altcraft Platform has a powerful analytics system. A summary report, cohort analysis, LTV and other tools allow you to evaluate the effectiveness of marketing campaigns at any time.

However, as companies grow, so does the amount of customer data. To increase the speed of processing a [**large amount of data**](data-driven-marketing), we have transferred the profile history storage to ClickHouse.

[**ClickHouse**](https://clickhouse.com/) is a column-based database management system for fast processing of analytical SQL queries in real time. Now analytical queries in the Altcraft platform run faster, which means you spend less time generating reports.

It is worth noting that this is only the first step towards moving all analytics to ClickHouse. The plans are to give users the opportunity to build customizable reports.

## Conclusion

We hope you are already using the updated functionality of Altcraft Platform with might and main. If you have any suggestions or ideas for improvements, please contact us. Meanwhile, our team will continue to work on improving the platform so that you can bring your ideas to life.

We haven't shared any updates in Altcraft Platform with you for a long time. t's time to talk about new features and the opportunities they provide.

large_Altcraft Platform Update: Market and Form Logic.jpg

medium_Altcraft Platform Update: Market and Form Logic.jpg

small_Altcraft Platform Update: Market and Form Logic.jpg

thumbnail_Altcraft Platform Update: Market and Form Logic.jpg

Altcraft Platform Update: Market and Form Logic.jpg

Market, complex form logic, ClickHouse — read about these and other updates in Altcraft Platform.

Customer Data Platform

Omnichannel Marketing

Loyalty programs

Drag-and-drop email designer

Personalized mailings

MVT and A/B testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messaging apps

Interesting and useful articles about marketing, our product and online communications

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