Nowadays, marketers use different channels to interact with their customers:

- offline interaction: face-to-face and telephone consultations;
- online communication: email, SMS and push notifications, messengers and social networks, chatbots, mobile applications, and websites.

There may be dozens of such touchpoints, and each of them provides new data about customers. How to organize all this data?

[**Being a CDP**](/features/cdp), Altcraft Platform identifies the user through any channel of interaction and consolidates customer data in a single profile.

A digital profile is generated for each customer who enters the [**database**](https://altcraft.com/help-center/get-started/how-to-create-a-customer-database). It is a page that displays customer data and their participation in marketing campaigns.

## How to view a customer profile

Go to the «Profiles databases» section and click the icon that represents a database that contains a customer you are looking for.

<Img
img="/uploads/view_profiles2_ff07818f72.png"
alt="View profiles in a database"
/> 

You will see a list of all customers in this database. Select one of them by clicking on the first and last name.

<Img
img="/uploads/list_of_profiles_59c8ebb1f5.png"
alt="List of profiles in a database"
/> 

The customer digital profile will open:

<Img
img="/uploads/digital_profile_2_9f440fec86.png"
alt="Customer digital profile"
/> 

## How to work with a digital profile

You can upload the customer's avatar and download their personal data:

<Img
img="/uploads/photo_and_personal_data_9af5b13e5e.png"
alt="Photo and personal data"
/>

Profile data is divided into 6 tabs:

1. **Main**: the most frequently used profile information
2. **Personal**: demographic data (first name, last name, date of birth, gender)
3. **Contact details**: telephone numbers, email addresses
4. **Registration**: opt-in information confirming the legitimacy of communication (date, IP address, city, country, link, provider)
5. **Tracked**: data collected at the time of the customer's last activity (IP address, city, country, region, postcode, time zone)
6. **Additional fields**: custom database fields with business information

When you open a customer profile, the Main tab opens by default. Set up the fields displayed in it by clicking the icon in the upper right corner of the tab. You can also pin any of the tabs as the main one, or even create your own tab with information you need - just click the icon above and change the settings.

Besides, you can change the [**global status of the profile**](https://altcraft.com/help-center/manage-customer-database/customer-profile-status) manually. If you want to use this profile to test your newsletters, activate the «**Test subscriber**» option:

<Img
img="/uploads/profile_global_status2_8b37905ca8.png"
alt="Status, tab and field settings, test profile"
/> 

### Actions

This tab displays all the actions that can occur when sending a message to a subscriber:

- **Email/SMS/Push sent** (message sent to subscriber)
- **Email/SMS/Push delivered** (message successfully delivered)
- **Email/Push is opened** (subscriber opened your message)
- **Email/SMS/Push click** (subscriber clicked one of the links)
- **Email is seen** (email was opened for at least 12 seconds)
- **Email reply** (subscriber replied to your email)
 
<Img
img="/uploads/actions_b36026147a.png"
alt="Actions"
/> 

When a profile performs some action, for instance, clicks a link in your email, the corresponding icon is highlighted in colour.

Now let's look at the other sections of the digital profile interface:

<Img
img="/uploads/profile_history_da9df5fb09.png"
alt="Digital profile blocks"
/> 

### History

History represents all the company's interactions with the customer:

- how their data entered the database (import method),
- content they subscribed to,
- received newsletters,
- whether they followed the links in your email,
- participation in scenarios,
- active promo codes, etc.

<Img
img="/uploads/profile_history_2_299828db37.png"
alt="Activity history"
/> 

### Interactions

Here you can find information about the platform objects that the profile interacts with:

- segments
- triggers
- scenarios

<Img
img="/uploads/interactions_scenarios_68cd8a0c90.png"
alt="Interactions"
/> 

### Data

This tab contains the following information about the subscriber:

- promo codes
- forms
- connections
- orders

<Img
img="/uploads/data_forms_212e2e0c2c.png"
alt="Data"
/> 

### Subscriptions

This tab displays all [**profile subscriptions to resources**](https://altcraft.com/help-center/get-started/what-is-a-resource-and-how-to-configure-it). The channel, the customer's contact details for communication through this channel (email address, phone number, and so on), [**subscription status**](https://altcraft.com/help-center/manage-customer-database/customer-profile-status), priority, and other information are specified for each resource.

You can edit profile subscriptions manually or create a new subscription by clicking «Add subscription».

<Img
img="/uploads/profile_subscriptions_3c904d3448.png"
alt="Profile subscriptions"
/>

### Additional information

**1. Latest activity**

Here you can see from which device and browser the profile last participated in your newsletter.

<Img
img="/uploads/latest_activity_a99e39ba63.png"
alt="Latest activity"
/> 

**2. Identifiers**

Each subscriber in Altcraft Platform receives a unique profile identifier (profile_id) for all databases. Each profile is also assigned unique MD5 and XXH identifiers.

<Img
img="/uploads/identifiers_07c4704b6b.png"
alt="Identifiers"
/> 

<Note>
The standard Email field is unique for the profile within a single database. However, this field is optional. If no email address is entered into the standard field when importing the profile, a system entry **profile_id@localhos** will be created.
</Note>

<Img
img="/uploads/localhost2_68ac38d18a.png"
alt="Localhost"
/> 

**3. UTM**

UTM tags are updated in the customer profile if it was imported into the database after the customer filled out the form. These tags will help you to get detailed information about the traffic source. Please note that UTM tags are added only when you activate the «Update UTM data in the profile» option.

## Conclusion

A digital profile is a page that displays all information about the customer and their interactions with the company. It is automatically generated for each person whose data is in the database. A digital profile will help you to see the customer journey and personalize the sales strategy.

The digital profile contains up-to-date information about your customer and his interaction with the company: activity in campaigns, presence in segments and workflows, etc.

How to Create Customer Digital Profile in Altcraft Platform

Customer digital profile

## What is profile status

Customers do not always agree to receive messages. Sometimes they unsubscribe from intrusive newsletters and even move uninformative incoming emails to a Spam folder. There are cases when marketers themselves need to stop sending emails to some subscribers.
Customer status will help you find out whether a person agreed to receive emails. The status determines whether it is possible to communicate with your customer through this or that channel.
 
## What is the difference between global status and subscription status

Each profile has several statuses: the global status and subscription statuses.

**Global status** determines the possibility of communication with your customer through any channel. Each profile that gets into the database has one:

<Img
img="/uploads/global_status2_d466d358a6.png"
alt="Global status"
/>

When a profile subscribes to a specific [**resource**](https://altcraft.com/help-center/get-started/what-is-a-resource-and-how-to-configure-it), it also gets a subscription status. Each subscription has its status:

<Img
img="/uploads/resource_subscription_status2_ae46ca94b6.png"
alt="Subscription status"
/>

Subscription statuses depend on the global status. For example, a profile may have several active subscriptions, but the global status prohibits communication. In this case, you will **not be able to send messages** to this customer.
 
<Table>
| **Status** | **Description** |
| ------ | ------ |
| **Subscribed** | You can send messages to the subscriber | 
| **Unsubscribed** | The subscriber has unsubscribed from your messages |
| **Complainer** | The recipient has [**marked the incoming email as spam**](link) or reported spam in another way, so now you cannot send emails to them. |
| **Hardbounced** | The email address to which your emails are sent does not exist. The customer may have made a mistake when entering their email address. Such addresses get into the global suppression list of the platform. |
| **Unconfirmed** | The subscriber has registered but has not agreed to receive your messages. This status is used for a [**Double Opt-In**](https://altcraft.com/blog/what-is-double-opt-in) subscription. After confirmation, it changes to Subscribed. | 
| **Suspended** | You cannot send messages to a certain subscriber for a while. | 
| **Invalid** | You cannot send messages for any other reason. | 
</Table>

## FAQ
 
**1. What happens if I change the global profile status to «‎Unsubscribed»?**
 
Your customer will not receive your newsletters from any resource.
 
**2. I do not specify a resource when sending campaigns, I only use the database. The customer has unsubscribed from the messages. Why has the global status of their profile changed?** 

If a resource is not specified, the global profile status is used.

The status determines whether it is possible to communicate with your customer through this or that channel. You can change the subscription status for each resource.

Profile Status | Global Status and Subscription Status

Customer profile status

Get started with the marketing automation platform Altcraft. Learn how to create a client database, set up a resource, and launch your first campaign.

How to Get Started with Altcraft Platform

Get started

Learn how to manage your customer base in Altcraft Platform: segment your target audience, monitor subscription status, etc.

How to Manage Your Customer Database in Altcraft Platform

Manage customer database

Learn how to import customer data from a file, how to set up automatic scheduled imports, and what a digital profile is.

Creating Сustomer Profiles: How to Import Customer Data

Create customer profiles

Learn how to create message templates for Email, SMS and Push campaigns. Tips on HTML layout, visual editor and rich push editor.

Message Templates: How to Create Email, SMS or Push templates

Message templates

Learn how to create regular and trigger campaigns, conduct A/B test, and run a broadcast. Communicate with subscribers via Email, SMS, Push or other channels.

How to Send Email, SMS or Push campaigns in Altcraft Platform

Marketing campaigns

Automate your marketing processes with workflows such as welcome series, abandoned cart reminders, reactivation of inactive customers, etc.

Marketing Automation Workflows in Altcraft Platform

Automation Scenarios

Track user behavior on a website or mobile app using the Altcraft pixel. Learn how the pixel works and how to install it.

Customer Tracking | Tracking Pixel in Altcraft Platform

Customer tracking

Do you want to not only get new customers, but also keep existing ones? Find out how to do this with a loyalty program.

Loyalty Programs | Promo Codes in Altcraft Platform

Loyalty programs

Summary report, conversion funnel, click map, cohort report — these and other tools will help you analyze the effectiveness of your marketing campaign.

Real-time Marketing Analytics in Altcraft Platform

Analytics

Learn how to manage your Altcraft Platform account. You can create a new user, restrict access using groups and roles, and more.

Account Management: How to Create Users, Groups and Roles

Manage account

Feedback and newsletter subscription forms will expand your customer datebase. Surveys will help you get to know your customer better.

Forms: How to Create a Web Form and Place It on Your Site

Forms and surveys

Set up automatic import of data from your databases on a schedule: Oracle Database, Microsoft SQL Server, PostgreSQL. Connect third-party BI and CRM systems.

Integrations by Altcraft Platform: How to Get Started

Integrations

Real-time summary reports
for any channel

We have developed our own system for collecting and storing analytics. It quickly processes large amounts of data, immediately calculates and displays analytical reports. You will receive the necessary information for any time period without delay. 14 summary reports and 13 data sets are available for you.

Any audience in the platform can be automatically synchronized with the external database according to the set schedule. We have implemented this function on request from our customers. It simplifies the life of the marketing department and developers.

Interesting and useful articles about marketing, our product and online communications

Import all customer personal data in CDP Altcraft Platform. This way you will have an undeniable advantage, because there are no limits on the amount of data stored in our marketing platform. The more information you have about your customers, the more targeted your email, SMS and push notifications will be.

Get in touch with Altcraft

By continuing to use our site, you consent to the processing of cookies that ensure the proper functioning of the site.

When the software is customized for your individual needs, the job becomes easier. All the functionality your business needs will always be at your fingertips. We offer:

Personalize your content across all channels

customizing-your-content-in-all-channels-image-en.png

Data-driven marketing involves using customer information to optimize business advertising and marketing communications. Collect data and run it through analytics tools in CDP Altcraft Platform.

What data can be collected:

Segment audiences according to accumulated and combined data in the platform and synchronize them with external information sources. Personalize your mailings in different channels using accumulated data and data from external sources.

Download documentation

Content is generated using data obtained from external SQL database

Your customers will be able to grow faster and earn more using the new features of Altcraft Platform. We have prepared for you favorable terms of cooperation. Contact us and find out more.

Advanced and functional HTTP API in Altcraft Marketing will satisfy the needs of developers. API supports JSON and XML formats. It is possible to use queue servers (such as RabbitMQ) to import large numbers of client profiles in real time.

Language is not an abstract construction of the learned, or of dictionary makers, but is something arising out of the work, needs, ties, joys, affections, tastes, of long generations of humanity, and has its bases broad and low, close to the ground.

Glossary

Anti-Spam policy

Blog

Contacts

Support

Partners

Pricing

Privacy Policy

Why Altcraft

Notify customers of important events

Expand your range of services and attract new customers

Try out new features in the fast-paced Altcraft Platform. We constantly communicate with our partners, exchange ideas and develop ourselves.

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About company

Altcraft Blog | Digital Marketing, Sales and Customer Success Case 

Contact Altcraft and we'll find a better solution for your business

Real-Time Analytics

Customer Data Platform (CDP)

Email template designer

Integration and Webhooks

MVT and A/B tests

Omnichannel marketing

Personalized marketing

Create a theme for the form by choosing the appropriate color scheme. Change the style and color of the text. Add photos and YouTube videos to the form. To do this, insert additional code into the required tag.

Design to your taste

Find out what your customers want through questionnaires and surveys. Getting feedback on time will work in favor of your business. If you respond quickly to customer feedback, you will increase their trust and brand loyalty.

High-quality customer feedback

You can customize the logic of the form so that respondents go to different pages depending on which answer they select. This will make your survey or questionnaire more targeted. Before submitting the form, select the «Actions» tab. If the form is completed successfully, the data are automatically imported into your database.

Flexible form settings

Create forms and surveys in minutes

Questionnaires, customer satisfaction surveys, feedback forms — in Altcraft Platform you can design both simple and complex forms. Any form element can be made mandatory, so you can be sure that the user fills in the required fields.

Work in an easy-to-use visual form builder

The builder is intuitive, so you don't need professional knowledge to work with it. Add different types of questions to the form — short or long answers, one or multiple-choice questions, rating scales.

User-friendly interface

Response statistics are provided in the form of a line graph and chart. It is also possible to download data in MS Excel and CSV format. Analyze the information received and make your business even more successful.

Results and analytics

Forms in Altcraft Platform: create surveys, questionnaires and tests.

Help Center | Guides and Marketing Tips | Altcraft Platform

Messaging apps

Partners with Altcraft

Personal data policy

Pricing and Service Plans: On-premise or SaaS | Altcraft

Privacy Policy
and personal data policy

Request a Demo | Fill Out the Form | Altcraft Platform

Get Started With Altcraft's Software

Why business chooses Altcraft

SaaS or On-Premise - all functions are available

processing of personal data

How to set up a tracking pixel

What is a loyalty program

How to create a customer database

How to manually import customer data

You may be interested

An event registered on the platform can be redirected to an external system. This provides endless opportunities for integration. Connect external BI, DMP, CRM and other tools.

In Altcraft Platform, you can set up any scenarios for sending messages through various delivery channels. By analyzing the actions of customers, you can anticipate events many steps ahead. Here are examples of scenarios that can be implemented in our marketing automation service:


Email marketing is one of the most important customer communication channels. Four out of five marketers are more likely to give up social media marketing than email marketing. Here are illustrative examples of the email marketing strategy:


Build messages dynamically based on customer data and specified conditions in the template. This data can be obtained from an external SQL database. Substitute data from an external HTTP service via API or based on data from any web page.

<Img 
img="/uploads/market_i_logika_form_68d2578d6c.jpg"
alt="Market and Form Logic"
/>

When was the last time we shared updates to the Altcraft platform? Half year ago? It's time to talk about our new features.

## Market

We have developed a new module — “Market”. Now you can import product and order data from your online store into the platform.

First of all, add products to the platform. To do this, you need a yml file containing product data. Go to the “Products” section and upload the file to the platform. Another option is to use an API request. 

Next, you can use products to create an order. It is better to import orders through API requests. Order data is displayed in the customer’s digital profile.

<Img 
img="/uploads/profile_orders_ea93de2e7c.png"
alt="Profile orders"
src="Order information is stored in the customer profile"
/>

Well, products and orders are imported into the market. What’s next? Use new data to communicate with your customers. For example, set up a trigger to change the order status. The following settings of the trigger emails let you send a message to the buyer as soon as he completes his order on the website.

<Img 
img="/uploads/order_trigger_98e2928ba6.png"
alt="Trigger for adding an order"
src="The trigger fires when the order status changes"
/>

Don’t forget to [**personalize your email**](dynamic-content) by inserting order information into the template. To do this, add dynamic variables in the HTML editor:

<Gallery>
<GalleryItem
original="/uploads/html_editor1_46dee5de58.png"
thumbnail="/uploads/html_editor1_46dee5de58.png"
description="Inserting market variables into an email template"
/>
<GalleryItem
original="/uploads/template_preview1_3cd1fe424a.png"
thumbnail="/uploads/template_preview1_3cd1fe424a.png"
description="Template preview"
/>
</Gallery>

In addition, you can use market data to segment subscribers. For example, select customers who ordered more than $200 in the past month and give them reward points for being active.

<Img 
img="/uploads/market_segmentation_f18f1832fb.png"
alt="Market segmentation"
/>

## Complex logic in building forms

Our team continues to develop the “Forms” module. This time we've added complex logic that redirects the user to different form pages based on his previous answers.

For example, you want to survey students of an online course. The course offers two tariff plans: "Standard" and "Premium". On the first page, the respondent is asked the question: “What tariff plan do you use?”. If he selects "Standard", he goes to a page with questions that relate to the functionality available on this particular plan.

<Img 
img="/uploads/form_logic_4eba1d4509.png"
alt="Complex logic form"
/>

Thus, the complex logic in building forms and surveys allows you to collect more accurate and relevant data.

A few more bonuses. The first one is adding the "Multiple Choice" field to the form builder. Previously, a respondent could only select multiple options from a drop-down list. But, you see, it is not always clear that you can choose more than one answer in the list. Another disadvantage is that the user had to make an extra click. The “Multiple Choice” field makes it easy to select multiple answers.

<Img 
img="/uploads/multiple_choice_ad044a8ccd.png"
alt="Multiple choice"
src="Example of multiple choice in Altcraft Platform"
/>

The second bonus is the ability to send form completion data to an email address. Enter your email and as soon as the user submits the completed form, you will receive an email notification. The letter will contain information about which form was completed and the user's responses.

<Img 
img="/uploads/email_notification_about_completing_the_form_91cd61e848.png"
alt="Email notification of form completion"
/>

## Uploading segments to Yandex.Audience

Last time we told you about [**integration with Facebook Ads Manager**](updates-telegram-bot-facebook-ads-manager). We continue to delve into this area and have already established integration with [**Yandex.Audience**](https://audience.yandex.com/). This service allows you to launch advertising campaigns aimed at the right group of customers. The principle of operation is the same as with Facebook audiences.

You are transferring client data from Altcraft Platform segments to Yandex.Audience. The service automatically compares the received information with the data it has and finds matches. As a result, you have a ready segment for retargeting.

We don't stop there. Soon you will be able to upload segments to Google Audience and myTarget.

## New field type in a customer profile

When you create a database in the platform, you set up system and additional fields. Additional fields store important information that is known about each client: his preferences, contract dates, bonus points, etc.

We have added new types of additional fields — object and array. An array is suitable for storing subtables. Such tables may contain information about the managers working with the client, or a list of contracts. If you need to store complex data structures or a set of flags in the database, use an object.

<Img 
img="/uploads/json_fields_52d9ead160.png"
alt="Additional JSON fields"
/>

JSON fields solve the problem with an excessive number of fields of the same type in the database.

## Switching profile history storage to Clickhouse 

Altcraft Platform has a powerful analytics system. A summary report, cohort analysis, LTV and other tools allow you to evaluate the effectiveness of marketing campaigns at any time.

However, as companies grow, so does the amount of customer data. To increase the speed of processing a [**large amount of data**](data-driven-marketing), we have transferred the profile history storage to ClickHouse.

[**ClickHouse**](https://clickhouse.com/) is a column-based database management system for fast processing of analytical SQL queries in real time. Now analytical queries in the Altcraft platform run faster, which means you spend less time generating reports.

It is worth noting that this is only the first step towards moving all analytics to ClickHouse. The plans are to give users the opportunity to build customizable reports.

## Conclusion

We hope you are already using the updated functionality of Altcraft Platform with might and main. If you have any suggestions or ideas for improvements, please contact us. Meanwhile, our team will continue to work on improving the platform so that you can bring your ideas to life.

We haven't shared any updates in Altcraft Platform with you for a long time. t's time to talk about new features and the opportunities they provide.

large_Altcraft Platform Update: Market and Form Logic.jpg

medium_Altcraft Platform Update: Market and Form Logic.jpg

small_Altcraft Platform Update: Market and Form Logic.jpg

thumbnail_Altcraft Platform Update: Market and Form Logic.jpg

Altcraft Platform Update: Market and Form Logic.jpg

Market, complex form logic, ClickHouse — read about these and other updates in Altcraft Platform.

Altcraft Platform Update: Market, Complex Form Logic

Altcraft Platform Update: Market and Form Logic

![update-telegram-bot.jpg](/uploads/update_telegram_bot_819beb18b9.jpg)

«Obstacles are those frightful things you see when you take your eyes off your goal», — Henry Ford once said. The goal of our team is to create a dream platform for marketers. That’s why we are not afraid of obstacles and every day we make our product better.

Today we want to talk to you about the latest innovations in the platform. Perhaps you have already paid attention to these updates and now you’re busy using them.

## New Channel: Telegram Bot, Telegram Group

The [**Altcraft Platform**](/en) has two new sending channels: a telegram bot and a telegram group. Now you can be even closer to your customers. Use a bot or a group to send the necessary information on a schedule and invite users to buy a product in a few clicks.

What is the difference between a bot and a group?

A bot is a communication channel that allows you to send messages to subscribers who have joined it. And besides, in the bot, followers do not have the ability to communicate with each other.

The group is a chat with an unlimited number of participants who can discuss the content posted there.

To start using the telegram bot in Altcraft Platform, you need to create a resource and add the telegram bot token to it. When a subscriber connects to a bot by clicking the word «Start» in it, this bot will send messages to the user. To do this, you will have to manually collect Subscriber IDs and import them into the platform.

The bot can also be attached to a telegram group or channel. Take the id of the group or channel, add it to the platform and take your time posting through Altcraft.

The following message options are available in the template: text, photo, audio file, document and video. You can attach buttons with links to the resources you need to the text message. You can also send gif images.

<Video
url="https://www.youtube.com/embed/LJgqbGv3uMY"
/>

## Facebook Custom Audiences Integration

There is a new type of integration in the Altcraft Platform. Sync Altcraft Platform static segment data with Facebook custom audiences for retargeting. To do this, you need to create a new static segment in the platform for each Facebook custom audience.

To add synchronization, click on the word «Integrations» in the main menu. At the top of the page, click the «+ Create» button, and then select the type of integration — Facebook. For detailed configuration of the integration, go to our [**documentation**](https://docs.altcraft.com/display/UD/Facebook+Ads+Manager).

## Sending Push via HMS (Huawei)

A new provider, Huawei Mobile Services, has become available for platforms based on Android and iOS. Now you will not ignore the Huawei products, because, as you know, you can send [**push notifications**](updates-rich-push-i-formy) to their devices only through HMS.

<Img
img="/uploads/sending_push_via_Huawei_cdb2553d41.png"
alt="Sending Push via HMS (Huawei Mobile Services)"
/>

## Conclusion

We hope we manage to make your work in the platform easier and more convenient, so we are waiting for your [**feedback**](mailto:sales@altcraft.com). Tell us what you like and what causes difficulties. We will be happy to answer your questions. 


New features of Altcraft Platform: communicate with customers in Telegram, sync segments with Facebook custom audiences and send push notifications on Huawei devices.

medium_update-telegram-bot.jpg

small_update-telegram-bot.jpg

thumbnail_update-telegram-bot.jpg

update-telegram-bot.jpg

Today we want to tell you about the latest innovations in the platform. Perhaps you have already paid attention to these updates and you are busy using them right now.

Updates: Telegram Bot and Facebook Ads Manager in Altcraft

Altcraft Marketing Platform Update: Telegram Bot and Facebook Ads Manager

![platform-updates.jpg](/uploads/platform_updates_d0e6143902.jpg)

We're constantly working on improving our platform. And we’re ready to present you with important platform updates. 

## Rich Push

The platform now has an enhanced version of the push notification editor. It makes it possible to create push notifications for different OS and browsers. Outstanding notifications are sure to attract the attention of your customers.

Open the template editor. You’ll see the previous editor version. Create your Push and save it. Then open the template you have created again. Now you can work in the β-version of the new editor. This version will become the main option soon. 

### What you'll find in the new editor

**First** of all, as mentioned above, it has become possible to configure and preview Push notifications for different operating systems and browsers. 

**Secondly**, we've improved link settings in Push notifications. It is now possible to insert different clickable links depending on the browser. In addition, it became more convenient to switch between the following three link types:

- regular links;
- deep links – links that lead the customer directly to your application;
- adaptive links – these links are used to redirect customers to different URLs based on what device the push was opened with (desktop, Android or iOS).

**Thirdly**, it is possible to customize the "app-push" structure for your mobile app. You won't need to make any changes to the application. We will set everything up, and your app will be able to notify your customers with Push notifications created in our platform.

**And last but not least**, we have added images, videos and buttons. Using clickable buttons you can encourage your subscribers to click a link. This feature is available for Chrome, Yandex and Samsung browsers. For users of different iOS apps, sounds and video settings are supported.

We've increased the speed of sending Pushes and added emojis to the Push editor.

 ![updates-rich-push.gif](/uploads/updates_rich_push_1918dff001.gif)

## Forms

A little over a month ago we’d announced that in Altcraft Marketing was added an internal service for creating questionnaires, surveys, tests and applications — [**Forms**](updates-in-the-altkraft-marketing-platform).

Now the Form editor has special fields for email and phone, and we made it possible to edit the field roundings. Customers can send you attached files. You can also add your own HTML code into forms. HTML code can be used in paragraphs and element descriptions.

![forms-updates.gif](/uploads/forms_updates_86fa516247.gif)

## Conclusion

We do our best to make your marketing easier and more convenient. And we're waiting for your [**feedback**](mailto:sales@altcraft.com). Tell us which updates you liked the most, and which ones caused difficulties. We're always happy to answer your questions.


Let's talk about the updates occurred in the Altcraft Marketing customer data platform: forms, rich push and push notifications.

Customer Data Platform

Omnichannel Marketing

Loyalty programs

Drag-and-drop email designer

Personalized mailings

MVT and A/B testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messaging apps

Interesting and useful articles about marketing, our product and online communications

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