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<Img
img="/uploads/altcraft_platform_updates_d352e54754.png"
alt="Altcraft Platform Updates"
/>

The Altcraft team keeps enhancing and refining the platform. This time, we'll delve into the new scenario editor, resource unsubscribe settings, bulk operations, and the latest improvements to split testing.

## New Scenario Editor

Scenarios serve as programs to automate marketing processes. The platform now features an enhanced editor specifically designed for working with scenarios. While the underlying logic remains unchanged, the process of creating scenarios has become significantly more user-friendly.

In terms of the scenario elements, they remain the same but are now neatly organized into four categories. You can find the section with elements in the upper-left corner of the panel.

<Gallery>
<GalleryItem
original="/uploads/scenario_editor_then_e752f84f52.png"
thumbnail="/uploads/scenario_editor_then_e752f84f52.png"
description="Scenario Editor on Altcraft Platform — then and now"
/>
<GalleryItem
original="/uploads/scenario_editor_now_8dec8ed5b1.png"
thumbnail="/uploads/scenario_editor_now_8dec8ed5b1.png"
description="Scenario Editor on Altcraft Platform — then and now"
/>
</Gallery>

In the updated editor, you can effortlessly move elements and create connections. The toolset, featuring "Apply Alignment" and "Fit View," aligns the scenario’s elements and makes sure the elements fit within the visible area of the workspace. 

<Gallery>
<GalleryItem
original="/uploads/applying_alignment_4513d0e1ad.png"
thumbnail="/uploads/applying_alignment_4513d0e1ad.png"
description="Applying Alignment"
/>
<GalleryItem
original="/uploads/alignment_2f51c72846.png"
thumbnail="/uploads/alignment_2f51c72846.png"
description="Applying Alignment"
/>
</Gallery>

The interfaces for elements such as Update Profile, API Call, JSON Filter, Import to Database, and Distribution Node have been enhanced.

Moreover, in the editor, you can now check which profiles are currently in the element and remove them from the scenario. This can be effortlessly accomplished in the real-time statistics mode, where numbers above the elements indicate the current profile count in each element.

<Img
img="/uploads/real_time_statistics_11ac64dfb0.png"
alt="Real Time Statistics in Altcraft Platform"
/>

## New Resource Unsubscribe Settings

A resource is a tool for organizing customer subscriptions to content through specific communication channels. To unsubscribe, users can click on the provided unsubscribe link. Now, the unsubscribe settings can be changed directly within the resource itself.

<Img
img="/uploads/resource_unsubscribe_settings_2c19590ab6.png"
alt="New Resource Unsubscribe Settings"
/>

**Instant unsubscribe without confirmation** is the default setting. In this scenario, when a user clicks on the unsubscribe link, they are taken to either the system or custom unsubscribe page, and their status changes to "Unsubscribed" right away.

**Delayed unsubscribe** works by having users click on the unsubscribe link, leading them to a page where they can either confirm or cancel the unsubscribe. If no action is taken within the specified timer duration, their subscription status will automatically switch to "Unsubscribed."

Moreover, an additional unsubscribe setting has been introduced for the Email channel. If the [**unsubscribe doesn't happen through the link in the email**](https://altcraft.com/blog/how-to-win-back-email-subscribers) but through the email client's unsubscribe mechanism (via List-Unsubscribe), the recipient will be redirected to the specified URL automatically.

## The Bin and Bulk Operations

To enhance user convenience on the platform, bulk operations for objects are now available. For most objects, this includes assigning groups, tags, and moving them to the bin. Additionally, you can bulk activate and deactivate campaigns, [**forms**](https://altcraft.com/features/forms-and-surveys), pop-ups, scheduled imports, and integrations.

<Img
img="/uploads/the_bin_and_bulk_98397e65ed.jpg"
alt="The Bin and Bulk Operations"
src="Bulk Operations and the Bin on Altcraft Platform"
/>

Among other features, the platform now features the bin where deleted items are placed. You can either restore them or permanently delete them at any time by navigating to the relevant section.

## Updated Testing

A/B/n testing involves sending multiple message templates to a portion of the audience, comparing their effectiveness, and sending the winning template to the rest.

One method for determining the winning template is based on user choices. Previously, users had to open additional windows containing analytical reports to make decisions.

In the Altcraft Platform update, all crucial metrics for templates are now visible in the template winner selection window. This streamlines the process of choosing the most suitable template.

<Img
img="/uploads/updated_testing_01101319d5.png"
alt="Updated Testing"
src="Updated Testing on Altcraft Platform"
/>

## Conclusion

This was a brief overview of the new features of [**Altcraft Platform**](https://altcraft.com/en). We hope you are already benefiting from the enhanced features. Our team will continue working on improving the product to empower you in bringing your ideas to life.




Updates have appeared in the Altcraft Platform. In the article, we talk about the new scenario editor, settings for resource unsubscribing, bin and bulk operations, and more.

medium_altcraft-platform-updates.png

small_altcraft-platform-updates.png

thumbnail_altcraft-platform-updates.png

altcraft-platform-updates.png

New tools have been introduced in Altcraft Platform. In the article, we talk about the new scenario editor, bin and bulk operations and more.

Platform Updates: New Scenario Editor, Resource Unsubscribe Settings and Quick Template Selection

Altcraft Platform Updates: New Scenario Editor and Quick Template Selection

<Img
img="/uploads/altcraft_updates_tag_manager_3f90256abf.png"
alt="Platform Updates: Pop-ups, Tag Manager and Image Gallery"
/>

Altcraft Platform is committed to development: the appearance of Pop-up windows and Tag manager, also updating the gallery. Introducing new tools in the platform will help you collect leads and also easily make changes on the site using the Tag manager.

Today we will tell you more about the updates to our platform.

## Tag Manager

**Altcraft Tag Manager** is a tool to help online marketers. It allows you to manage HTML tags and JavaScript code without involving developers. You'll be able to create, add and update code fragments on your site to track user's activity and feed data into the platform. Our manager works similarly to Google Tag Manager.

**Today we will tell you more about the updates to our platform.**

A **container** is a wrapper where all tags, triggers and variables are stored. This is the main code that is added to the site and is responsible for activating tags.

A **tag** is a fragment of a code that performs a specific function (for example, displaying a pop-up to site visitors).

A **trigger** is a specific condition for a tag to fire. For example, a trigger could be a button click or a page loading.

A **variable** is a parameter to which values are passed. It is used in both triggers and tags.

The appereance of Tag manager we will show you later

## Pop-up windows

What is a pop-up? It is a window that appears on a site on top of the main content. It is necessary to attract the user’s attention and encourage him to take a targeted action: subscribing to a newsletter, offering a discount or promotion, collecting applications, etc.

You can create a pop-up in a visual editor. You can place a code of a finished pop-up on your website pages. An easier option is to use Tag manager. Tag manager's triggers will help you quickly set up conditions for a pop-up to appear on your site.

### How to create a pop-up

Go to the **“Weblayer”** section, select **“Pop-ups”** and create a new pop-up:

<Img
img="/uploads/creating_a_popup_b22c650d3a.png"
alt="Creating a pop-up in Altcraft Platform"
/>

Next, you have several types of pop-up available:

- A **pop-up modal** appears in the center of the screen and attracts a user's attention as it darkens the background of the web page. As a rule, it is needed to collect email contacts;
- A **floating bar** is located at the top or bottom of the page. Visible on a screen even when scrolling a page. Suitable for informing users about news or special offers;
- A **slider** appears in the lower right corner of a browser. It is the least intrusive and does not interfere with viewing the content of the site. It is a small window for displaying additional information, suggestions or feedback forms;
- A **page takeover** takes up the entire screen. Site users will definitely not miss this information.

<Img
img="/uploads/type_ecbbe2e0d6.png"
alt="Choosing the type of pop-up window in a business automation platform"
/>

The platform already has several templates ready. Select any of them, and then change the design, text and other elements of the pop-up in the editor.

<Img
img="/uploads/setting_1_1a84fc18f6.png"
alt="Choosing a template for a pop-up and changing its design"
/>

Next, go to the **“Actions”** section. Here you can configure the import of users who filled out the pop-up form into the profile database.

<Img
img="/uploads/setting_2_4baa4685af.png"
alt="Ability to customize user import"
/>

All that remains is to publish your pop-up on the site. There are two ways to do it. First way is adding a script to a site page manually or adding a script through a Tag manager. The second way is easier because it allows you to place a container code once on a website page. All further settings are specified in the platform interface.

### How to add a pop-up to a website using Tag manager

To add a script using the Tag manager, save a pop-up and go to the “Appearance” section. Click the Bind button and select a container. Enter a tag name, set activation settings and restrictions. Next, select a trigger (a condition for triggering the tag).

<Img
img="/uploads/trigger_2_3b8bc75899.png"
alt="Trigger selection example"
/>

Save a tag. The specified condition for displaying a pop-up will be displayed in the **“Appearance”** section.

<Img
img="/uploads/creating_a_popup_4e079a84d0.png"
alt="Setting up a popup on a website using Tag manager"
/>

Save a pop-up and publish it. Go to the linked container and click **Publish**. Select Publishing and creating a new version. Ready!

<Img
img="/uploads/making_changes_d850963ebb.png"
alt="Saving and publishing pop-ups using Altcraft Platform"
/>

You can analyze the results by pop-ups in the **“Analytics”** section.

<Img
img="/uploads/analytics_42bb1bc8ed.png"
alt="Pop-up analytics section available in Altcraft Platform"
/>

## Gallery update

The platform's gallery interface has been updated. Folders have appeared for more convenient organization of images. You can also now select multiple objects and delete or download them.

<Img
img="/uploads/new_gallery_8ec1048afe.png"
alt="New version of the gallery in Altcraft Platform"
/>

## Conclusion

We talked about the latest updates to our platform. We hope these new tools will help you improve your marketing strategy. If you have any questions or suggestions, please share with us. We are always happy to receive feedback.

New tools have appeared in Altcraft Platform. In this article we talk about pop-ups, tag manager and updated gallery.

medium_altcraft_updates_tag_manager.png

small_altcraft_updates_tag_manager.png

thumbnail_altcraft_updates_tag_manager.png

altcraft_updates_tag_manager.png

New tools have been introduced in Altcraft Platform. In this article, we talk about Pop-ups, Tag manager and updated gallery.

Platform Updates: Pop-ups, Tag Manager and Image Gallery

Updates of Altcraft Platform: Pop-ups, Tag Manager and Image Gallery

<Img 
img="/uploads/obnovlenie_altcraft_platform_2023_3e621ca927.png"
alt="Altcraft Platform updates: machine learning, new reports and WhatsApp"
/>

Altcraft Platform continues to evolve. This post will highlight the new features that have been added to the platform over the last year, including integrations, enhanced analytics, and machine learning capabilities — and there's more to come.

## Analytics

In our previous platform update article, we announced our plans to transfer all analytics to ClickHouse, a database management system designed for the quick processing of SQL queries in real-time. Our migration to ClickHouse is now complete, and we'd like to share the new functionality that's available as a result.

### New reports

The platform now has two new analytical tools: the channel report and the traffic report. 

The channel report provides data on all events tracked in campaigns, including message delivery and open rates, reads and clicks, subscriptions, complaints, unsubscribes, and other metrics. With this report, you can [**gauge the effectiveness of each communication channel**](roi-romi-roas-difference) and  pinpoint the strengths and weaknesses of your strategy.

<Img 
img="/uploads/channel_report_example2_7bf11ab4be.png"
alt="New reports"
/>

The traffic report allows you to obtain valuable data on subscriber traffic. You can create a report based on a specific traffic source, such as a channel, tracking pixels, or forms. The report is built on hits, which are a unit of traffic measurement. A hit is counted when a user's action on the website results in a request being sent to the server. For example, if the traffic source is a channel, a click on a message would be considered a hit, while for a pixel, registering a goal would be a hit.

<Img 
img="/uploads/traffic_report_example_320a99a814.png"
alt="Traffic report"
/>

**What features do the two new reports share?**

**1. Customization.** Create a report tailored to your needs by selecting only the relevant parameters and metrics. Use filters to remove irrelevant data and focus on key metrics. A three-level detailed analysis can help you delve deeper into the information you've gathered.

**2. Saving.** Weekly reports often require analyzing the same information. You group the data, set filters, choose a time period, and then repeat all these steps again in a week. Now you can avoid this. Save the current report settings and get the required statistics in a couple of clicks at any time.

**3. Comparison.** Let’s say, you're testing a new email template and want to compare its conversion rate to the old one. Build a report on the email channel and group data by templates. Then, select the templates you want to compare and use the comparison mode to see how the metrics (opens, clicks, and other metrics) have changed.

<Img 
img="/uploads/comparsion_mode_a568bce0fa.png"
alt="Comparison mode in new reports"
/>

### Form analytics

We don't just create new analytics tools, we also improve old ones. This time, we've significantly revamped our web form analytics. In addition to statistics on form views and completions, you can now [**analyze respondent answers**](customer-satisfaction-survey-mistakes). Individual user responses can be found in the "Collected Data" section, while an overall summary for each question is available in the "Analytics" section. We believe these enhancements will help you process customer feedback and requests more efficiently, ultimately increasing their loyalty.

<Img 
img="/uploads/form_analytics_example_ed8ab77016.png"
alt=""
/>

## New communication channel — WhatsApp*

Now, you have the ability to engage with your subscribers on WhatsApp*. With a message open rate exceeding 90%, according to TextBack data, it's no surprise that many companies are utilizing this channel to keep their customers informed of important events, order status changes, or upcoming activities.

To [**send personalized messages to WhatsApp users**](whatsapp-newsletters), you'll need to use the WhatsApp Business API. In Altcraft Platform, integration with this API is facilitated through the official provider, [**360dialog**](https://www.360dialog.com/). You will be required to fill out an application form, verify your company on Facebook, and confirm your phone number to use this integration.

After all the formalities have been taken care of, the integration of the Altcraft Platform with 360dialog can be set up. It is important to note that message templates must be created in the 360 Client Hub, and not in our platform. Once you have connected, these templates will become available in the Altcraft Platform editor.

<Img 
img="/uploads/whatsapp_templates_45e90ff899.png"
alt="WhatsApp integration via 360dialog"
/>

All you have to do is fill in the variables, and the template can be used in campaigns.

<Img 
img="/uploads/whatsapp_template_filling_in_893717fe86.png"
alt="WhatsApp integration via 360dialog"
/>

Currently, the platform only supports the sending of HSM templates. These templates are used to initiate a dialogue with the user and require prior approval from Facebook.

## Best time to send messages

The journey of a thousand miles begins with the first step, and our journey to full-fledged machine learning started with the best time to send messages. Now, you don't have to guess when to deliver a message to your subscriber. Machine learning algorithms will do it for you.

Based on the uploaded model, the algorithms will analyze the history of message opens in your campaigns and select the best time to send for each profile in your database. The best time is the day of the week and hour when the subscriber is most likely to open the message.

To access this functionality, enable machine learning in your database and wait for the first data calculation. The algorithms will only choose the optimal sending time for profiles with a history of at least one week. We will show you what to do next with an example.

Let's say that every Monday you share the latest book releases with your subscribers. You used to send one message to the whole audience at 10 am, but now you want to send the message to each subscriber at a time that works best for them.

First, create a dynamic segment that selects the best delivery time based on the "current time" condition. 

<Img 
img="/uploads/ml_segment_example_a5cd1d6d47.png"
alt="Segment by best send time"
/>

Then, configure a regular campaign to run every Monday, every hour, and select the dynamic segment you created as the recipient. This segment will be calculated before each send, so profiles that have the best delivery time as the current hour will be included. As a result, each subscriber will receive the message on Monday at the optimal time for them.

<Img 
img="/uploads/regular_campaign_scheldule_ba94114dd7.png"
alt="Regular campaign settings"
/>

You can also set up sending messages at a convenient time for subscribers using a scenario. The new "Waiting for the best delivery time" node works almost like the "Pause" node, but it takes into account machine learning data. The profile won't move on to the next step of the scenario until the optimal time or day for sending them a message arrives.

By sending messages to customers at a time that works best for them, you can improve the CTR and Open Rate of your email campaigns, and reduce the number of unsubscribes and complaints.
Google Ads integration

Our team is continuously expanding the list of integrations with advertising platforms, and we're excited to announce our latest addition: Google Ads. 

You can now sync customer data from static segments in Altcraft Platform with audiences in Google Ads. To get started, link your Google Ads account with our platform through the connection and set up the integration.

<Img 
img="/uploads/integrations_c0c1e147d4.png"
alt="Google Ads integration"
/>

Once your customer data has been uploaded, you can [**leverage it to launch targeted ads**](what-is-retargeting) on Google Search, Gmail, YouTube, and other platforms of the contextual media network.

## Two-Factor Authentication

Security is the cornerstone of our platform, and we regularly take measures to improve it. This time, we have added an extra level of account protection — 2FA or Two-Factor Authentication. 

Users can enable 2FA at their profile security settings. Once activated, logging in to the platform will require not only a login and password but also a one-time code generated by a special application. 

## Conclusion

We hope this brief overview of the new platform features has given you some ideas on how to use the functionality to enhance your marketing strategy. If you have any questions or suggestions for improving the platform, please feel free to [**share them with us**](mailto:sales@altcraft.com).

**Product of Meta, a company recognized as extremist in the Russian Federation.*

Read about the latest updates in the Altcraft marketing automation platform. WhatsApp channel, custom reports, best send time to send messages and more.

medium_obnovlenie altcraft platform 2023.png

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For those who have been waiting for updates in our platform for a long time.

Altcraft Platform Updates: ML, New Reports, WhatsApp

Altcraft Platform Updates: Machine Learning, New Reports and WhatsApp

<Img 
img="/uploads/market_i_logika_form_68d2578d6c.jpg"
alt="Market and Form Logic"
/>

When was the last time we shared updates to the Altcraft platform? Half year ago? It's time to talk about our new features.

## Market

We have developed a new module — “Market”. Now you can import product and order data from your online store into the platform.

First of all, add products to the platform. To do this, you need a yml file containing product data. Go to the “Products” section and upload the file to the platform. Another option is to use an API request. 

Next, you can use products to create an order. It is better to import orders through API requests. Order data is displayed in the customer’s digital profile.

<Img 
img="/uploads/profile_orders_ea93de2e7c.png"
alt="Profile orders"
src="Order information is stored in the customer profile"
/>

Well, products and orders are imported into the market. What’s next? Use new data to communicate with your customers. For example, set up a trigger to change the order status. The following settings of the trigger emails let you send a message to the buyer as soon as he completes his order on the website.

<Img 
img="/uploads/order_trigger_98e2928ba6.png"
alt="Trigger for adding an order"
src="The trigger fires when the order status changes"
/>

Don’t forget to [**personalize your email**](dynamic-content) by inserting order information into the template. To do this, add dynamic variables in the HTML editor:

<Gallery>
<GalleryItem
original="/uploads/html_editor1_46dee5de58.png"
thumbnail="/uploads/html_editor1_46dee5de58.png"
description="Inserting market variables into an email template"
/>
<GalleryItem
original="/uploads/template_preview1_3cd1fe424a.png"
thumbnail="/uploads/template_preview1_3cd1fe424a.png"
description="Template preview"
/>
</Gallery>

In addition, you can use market data to segment subscribers. For example, select customers who ordered more than $200 in the past month and give them reward points for being active.

<Img 
img="/uploads/market_segmentation_f18f1832fb.png"
alt="Market segmentation"
/>

## Complex logic in building forms

Our team continues to develop the “Forms” module. This time we've added complex logic that redirects the user to different form pages based on his previous answers.

For example, you want to survey students of an online course. The course offers two tariff plans: "Standard" and "Premium". On the first page, the respondent is asked the question: “What tariff plan do you use?”. If he selects "Standard", he goes to a page with questions that relate to the functionality available on this particular plan.

<Img 
img="/uploads/form_logic_4eba1d4509.png"
alt="Complex logic form"
/>

Thus, the complex logic in building forms and surveys allows you to collect more accurate and relevant data.

A few more bonuses. The first one is adding the "Multiple Choice" field to the form builder. Previously, a respondent could only select multiple options from a drop-down list. But, you see, it is not always clear that you can choose more than one answer in the list. Another disadvantage is that the user had to make an extra click. The “Multiple Choice” field makes it easy to select multiple answers.

<Img 
img="/uploads/multiple_choice_ad044a8ccd.png"
alt="Multiple choice"
src="Example of multiple choice in Altcraft Platform"
/>

The second bonus is the ability to send form completion data to an email address. Enter your email and as soon as the user submits the completed form, you will receive an email notification. The letter will contain information about which form was completed and the user's responses.

<Img 
img="/uploads/email_notification_about_completing_the_form_91cd61e848.png"
alt="Email notification of form completion"
/>

## Uploading segments to Yandex.Audience

Last time we told you about [**integration with Facebook Ads Manager**](updates-telegram-bot-facebook-ads-manager). We continue to delve into this area and have already established integration with [**Yandex.Audience**](https://audience.yandex.com/). This service allows you to launch advertising campaigns aimed at the right group of customers. The principle of operation is the same as with Facebook audiences.

You are transferring client data from Altcraft Platform segments to Yandex.Audience. The service automatically compares the received information with the data it has and finds matches. As a result, you have a ready segment for retargeting.

We don't stop there. Soon you will be able to upload segments to Google Audience and myTarget.

## New field type in a customer profile

When you create a database in the platform, you set up system and additional fields. Additional fields store important information that is known about each client: his preferences, contract dates, bonus points, etc.

We have added new types of additional fields — object and array. An array is suitable for storing subtables. Such tables may contain information about the managers working with the client, or a list of contracts. If you need to store complex data structures or a set of flags in the database, use an object.

<Img 
img="/uploads/json_fields_52d9ead160.png"
alt="Additional JSON fields"
/>

JSON fields solve the problem with an excessive number of fields of the same type in the database.

## Switching profile history storage to Clickhouse 

Altcraft Platform has a powerful analytics system. A summary report, cohort analysis, LTV and other tools allow you to evaluate the effectiveness of marketing campaigns at any time.

However, as companies grow, so does the amount of customer data. To increase the speed of processing a [**large amount of data**](data-driven-marketing), we have transferred the profile history storage to ClickHouse.

[**ClickHouse**](https://clickhouse.com/) is a column-based database management system for fast processing of analytical SQL queries in real time. Now analytical queries in the Altcraft platform run faster, which means you spend less time generating reports.

It is worth noting that this is only the first step towards moving all analytics to ClickHouse. The plans are to give users the opportunity to build customizable reports.

## Conclusion

We hope you are already using the updated functionality of Altcraft Platform with might and main. If you have any suggestions or ideas for improvements, please contact us. Meanwhile, our team will continue to work on improving the platform so that you can bring your ideas to life.

We haven't shared any updates in Altcraft Platform with you for a long time. t's time to talk about new features and the opportunities they provide.

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Altcraft Platform Update: Market and Form Logic.jpg

Market, complex form logic, ClickHouse — read about these and other updates in Altcraft Platform.

Altcraft Platform Update: Market, Complex Form Logic

Altcraft Platform Update: Market and Form Logic

![update-telegram-bot.jpg](/uploads/update_telegram_bot_819beb18b9.jpg)

«Obstacles are those frightful things you see when you take your eyes off your goal», — Henry Ford once said. The goal of our team is to create a dream platform for marketers. That’s why we are not afraid of obstacles and every day we make our product better.

Today we want to talk to you about the latest innovations in the platform. Perhaps you have already paid attention to these updates and now you’re busy using them.

## New Channel: Telegram Bot, Telegram Group

The [**Altcraft Platform**](/en) has two new sending channels: a telegram bot and a telegram group. Now you can be even closer to your customers. Use a bot or a group to send the necessary information on a schedule and invite users to buy a product in a few clicks.

What is the difference between a bot and a group?

A bot is a communication channel that allows you to send messages to subscribers who have joined it. And besides, in the bot, followers do not have the ability to communicate with each other.

The group is a chat with an unlimited number of participants who can discuss the content posted there.

To start using the telegram bot in Altcraft Platform, you need to create a resource and add the telegram bot token to it. When a subscriber connects to a bot by clicking the word «Start» in it, this bot will send messages to the user. To do this, you will have to manually collect Subscriber IDs and import them into the platform.

The bot can also be attached to a telegram group or channel. Take the id of the group or channel, add it to the platform and take your time posting through Altcraft.

The following message options are available in the template: text, photo, audio file, document and video. You can attach buttons with links to the resources you need to the text message. You can also send gif images.

<Video
url="https://www.youtube.com/embed/LJgqbGv3uMY"
/>

## Facebook Custom Audiences Integration

There is a new type of integration in the Altcraft Platform. Sync Altcraft Platform static segment data with Facebook custom audiences for retargeting. To do this, you need to create a new static segment in the platform for each Facebook custom audience.

To add synchronization, click on the word «Integrations» in the main menu. At the top of the page, click the «+ Create» button, and then select the type of integration — Facebook. For detailed configuration of the integration, go to our [**documentation**](https://docs.altcraft.com/display/UD/Facebook+Ads+Manager).

## Sending Push via HMS (Huawei)

A new provider, Huawei Mobile Services, has become available for platforms based on Android and iOS. Now you will not ignore the Huawei products, because, as you know, you can send [**push notifications**](updates-rich-push-i-formy) to their devices only through HMS.

<Img
img="/uploads/sending_push_via_Huawei_cdb2553d41.png"
alt="Sending Push via HMS (Huawei Mobile Services)"
/>

## Conclusion

We hope we manage to make your work in the platform easier and more convenient, so we are waiting for your [**feedback**](mailto:sales@altcraft.com). Tell us what you like and what causes difficulties. We will be happy to answer your questions. 


New features of Altcraft Platform: communicate with customers in Telegram, sync segments with Facebook custom audiences and send push notifications on Huawei devices.

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Today we want to tell you about the latest innovations in the platform. Perhaps you have already paid attention to these updates and you are busy using them right now.

Updates: Telegram Bot and Facebook Ads Manager in Altcraft

Altcraft Marketing Platform Update: Telegram Bot and Facebook Ads Manager

![platform-updates.jpg](/uploads/platform_updates_d0e6143902.jpg)

We're constantly working on improving our platform. And we’re ready to present you with important platform updates. 

## Rich Push

The platform now has an enhanced version of the push notification editor. It makes it possible to create push notifications for different OS and browsers. Outstanding notifications are sure to attract the attention of your customers.

Open the template editor. You’ll see the previous editor version. Create your Push and save it. Then open the template you have created again. Now you can work in the β-version of the new editor. This version will become the main option soon. 

### What you'll find in the new editor

**First** of all, as mentioned above, it has become possible to configure and preview Push notifications for different operating systems and browsers. 

**Secondly**, we've improved link settings in Push notifications. It is now possible to insert different clickable links depending on the browser. In addition, it became more convenient to switch between the following three link types:

- regular links;
- deep links – links that lead the customer directly to your application;
- adaptive links – these links are used to redirect customers to different URLs based on what device the push was opened with (desktop, Android or iOS).

**Thirdly**, it is possible to customize the "app-push" structure for your mobile app. You won't need to make any changes to the application. We will set everything up, and your app will be able to notify your customers with Push notifications created in our platform.

**And last but not least**, we have added images, videos and buttons. Using clickable buttons you can encourage your subscribers to click a link. This feature is available for Chrome, Yandex and Samsung browsers. For users of different iOS apps, sounds and video settings are supported.

We've increased the speed of sending Pushes and added emojis to the Push editor.

 ![updates-rich-push.gif](/uploads/updates_rich_push_1918dff001.gif)

## Forms

A little over a month ago we’d announced that in Altcraft Marketing was added an internal service for creating questionnaires, surveys, tests and applications — [**Forms**](updates-in-the-altkraft-marketing-platform).

Now the Form editor has special fields for email and phone, and we made it possible to edit the field roundings. Customers can send you attached files. You can also add your own HTML code into forms. HTML code can be used in paragraphs and element descriptions.

![forms-updates.gif](/uploads/forms_updates_86fa516247.gif)

## Conclusion

We do our best to make your marketing easier and more convenient. And we're waiting for your [**feedback**](mailto:sales@altcraft.com). Tell us which updates you liked the most, and which ones caused difficulties. We're always happy to answer your questions.


Let's talk about the updates occurred in the Altcraft Marketing customer data platform: forms, rich push and push notifications.

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We're excited to tell you about cool Altcraft Marketing platform updates.

CDP Altcraft Marketing Updates: Reach Push & Forms

Altcraft Marketing Platform Updates: Rich Push and Forms

![new_altkraft_gui.png](/uploads/new_altkraft_gui_fb9b909e5b.png)

The beginning of the year caught our team preparing a massive update for Altcraft Marketing Platform. And now we are glad to inform you: the new release is ready and running - as a cloud solution or as a package for on-premises deployment. Contact our team if you haven't yet received your update!

To introduce our platform's new features and improvements we are starting a series of articles. The first one - you are reading it right now - will be about the one thing, marketers face every day working with Altcraft. Just take a glance at the new Altcraft MP user interface. We have optimized it to provide you with flawless user experience - make your work more enjoyable and save your time.

## At an arm's reach

The new navigation menu will quickly take you where you need - it is placed on the left side of the screen and its child elements are available when you expand a parent category. For example, you can quickly switch from databases to different campaign types.

![dashboard_upper (1).png](/uploads/dashboard_upper_1_78f0e2d5ef.png)

Master settings are also available from the main menu - only for users with master privileges of course. Action audit tool is among these - a new feature for supervising Altcraft platform user activity.

<Note>
Prefer full-screen mode? Then you can minimize the navigation menu.
</Note>

Users can now upload custom avatars for their profiles. Clicking a userpic at the top right corner of the screen will open user profile settings. There you can set up access, language and notifications preferences. 

## A couple of clicks closer 

We have transformed the look and feel of Altcraft Platform's object browsers: databases, customer profiles, templates, campaigns, workflows and all other objects are now displayed as tiles with important information about each object. You will need to open object details less - and that will significantly save your time!

Don't search for object quick action icons - we have replaced them with a dropdown menu in object tiles. And when you are browsing templates or campaigns - just click a message thumbnail for quick preview.

![templates (1).png](/uploads/templates_1_638dee1dd2.png)

<Note>
Need to view or edit an object? Just сlick its name on a tile! The same is true for databases - you can quickly browse database profiles.
</Note>

You will find any object easier with the new search engine. It supports searches by name or ID - or by custom tags that you can assign to obects.  

## A framework for performance marketing

We value both your time and your marketing analytics precision. Thus various changes were made to improve and optimize Altcraft MP reports. It has become possible to display all performance indicators on one page in Summary reports - there are more than 70 different parameters, relative and absolute. All summary report settings are saved for a specific user - so you will always get only relative statistics.

Moreover, we added new grouping possibilities for deeper end-to end marketing analytics. Every report is supplied with an interactive graph representing customizable parameters as curves for daily, weekly and monthly visualization.  

![report (1).png](/uploads/report_1_3480459abc.png)

The new homepage dashboard design is aimed to provide you with the most important statistic for account groups. The upper part of the dashboard contains tiles with key performance indicators for deliveries, opens, clicks and reads - and an interactive graph for these parameters. 

<Note>
Each KPI tile is customizable - you can choose a parameter to be displayed, for example Push sends or SMS clicks. And when you select a tile - Alkraft will draw a corresponding graph with day, week and month curves. 
</Note>

The next part contains top charts for marketing campaigns with the highest delivery, open, click and conversion rates. Selecting a campaign will open a corresponding summary report with detailed statistics. You will easily detect and timely react to increased customers' interest towards specific campaigns in order to maximise your profit.

![dashboard_lower (1).png](/uploads/dashboard_lower_1_cd6f8aacc1.png)

The lower part of the dashboard displays negative performance indicators: undeliveries, soft and hard bounces, complaints and unsubscribes. You will now spend less time solving messaging problems - for you will know when something is just starting to get wrong. Clicking a campaign in negative top charts will also open a summary report for the campaign in question.

## Inside out: features driving design

Rest assured, Altcraft MP's new graphical interface is much more than a mere face-lift. It has appeared to make our awesome new digital marketing tools easy and enjoyable to use. We have developed brand new platform modules, rebuilt and improved the existing ones, optimized internal processes and applied necessary fixes. 

![workflow (1).png](/uploads/workflow_1_5d93b12dc5.png)

One of the main features to be introduced is AK Pixel, a technology stack for tracking your customers' online behavior. You can use action tracking data for precise behavioral targeting, customer scoring, sales gamification and ROI analytics with Altcraft pixel and goals reports.

However, the most significant changes happened to the customer data management system. We have replaced multiple subscribers lists with customer profile databases. One profile now contains all the necessary customer data: demographics, action history, loyalty programs and multiple omnichannel subscriptions organized into publishing resources.

Read about these and other new features in the following articles!


Read about changes in the Altcraft Marketing automation platform: web pixels to track customers' behavior on your website, performance indicators in the summary reports and much more.

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Now we are glad to inform you: the new release is ready and running - as a cloud solution or as a package for on-premises deployment!

Updated UI for Altcraft Marketing Automation Platform

Meet the New Altсraft User Interface

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Interesting and useful articles about marketing, our product and online communications

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