Platform for Customer Data

A powerful tool for collecting, analyzing, and managing customer data. CDP Altcraft consolidates all data sources in one window and supports your complete independence in the digital world. If you have specific requirements for secure information storage, hosting on your server is possible.

54%of marketers note an improvement in data quality after implementing CDP!

All customer data in one place

Yoomoney
Aviasales
Premier
Alfastrah
Soglasie Insurance
Wisebits
Tinkoff
CPAExchange
EmailSoldiers
Yalla!Market
Parkly
Кот Матрос
Каменный город
Monopoly.Online
Igooods
PuzzleMovies
SkyCoach
Пицца Фабрика
Brainhub
НТВ, Плюс
leon.ru
Exponenta
Glenmark
BNB Bank
UZUM
Отисифарм
Хараба
Cuva
Yoomoney
Aviasales
Premier
Alfastrah
Soglasie Insurance
Wisebits
Tinkoff
CPAExchange
EmailSoldiers
Yalla!Market
Parkly
Кот Матрос
Каменный город
Monopoly.Online
Igooods
PuzzleMovies
SkyCoach
Пицца Фабрика
Brainhub
НТВ, Плюс
leon.ru
Exponenta
Glenmark
BNB Bank
UZUM
Отисифарм
Хараба
Cuva

On average, after implementing CDP Altcraft:

98%increase in profit from CRM marketing within a year
49%rise in the rate of repeat purchases
30%growth in the level of online sales

Customer Profile 360°

Unify all touchpoints with the customer: subscription to resources, newsletters, actions in emails, participation in scenarios, active promo codes — in a single profile. Comprehensive customer information contributes to improving personalized offers, obtaining easy-to-understand analytics, and increasing sales.

Increased conversion through microsegmentation

Segment audiences based on accumulated and unified data in the platform: profile core data, geolocation, website activity, action history across all channels, categories of purchased products, and other parameters. Automatic segment updates are available.

Full control over customer data to reduce the risk of a data breach

Customer data security is a crucial aspect of working with data. This helps build stronger customer loyalty and trust in the brand, establishing a reputation for being a reliable company. Altcraft Platform gives you access to the following features:

LDAP connection for authorization
Configure access rights and protect data during transmission over the network.
Access rights policies
Restrict access for any user based on groups and roles.
User action control
Track all actions of any platform user.
Two-factor authentication
Ensure platform access security by confirming it with a code.

Take your business to the next level

Our experts will tell you how to use Altcraft Platform most effectively to solve your tasks.

Customer Journey Automation

Automate personal communications with customers and accompany them throughout their journey via email, web and mobile push, texts, and messenger chats. You can implement scenarios of any complexity and analyze their effectiveness in channel reports.

Detailed analytics

Reports on channels, traffic, goals, sales funnel, LTV, and other analytical tools of the platform are specially designed for you to assess campaign success and improve the user experience.

Integrations with the systems you need

Connect external systems to the platform and synchronize data with your company databases. Automated data exchange improves business process efficiency. CDP Altcraft has ready-made integrations (Tilda, LPgenerator, Yandex AppMetrica, ad platforms, popular SMS gateways, and other systems).

A/B tests for successful experiments

Test your hypotheses to save company resources and reduce the risk of implementing unsuccessful changes to the message template. You can test up to 8 template variations simultaneously.

Results achieved by our clients

↑714%

increase in CRM marketing profits over 4 years

Using machine learning, segmentation, and micro-personalization, we created effective templates for advertising campaigns. As a result, we made the campaigns personalized and maximally engaged customers.

What else would you like to know?

You can ask us your questions. Our experts are ready to answer them within the working day.