Platform for Customer Data
A powerful tool for collecting, analyzing, and managing customer data. CDP Altcraft consolidates all data sources in one window and supports your complete independence in the digital world. If you have specific requirements for secure information storage, hosting on your server is possible.
All customer data in one place
On average, after implementing CDP Altcraft
Customer Profile 360°
Unify all touchpoints with the customer: subscription to resources, newsletters, actions in emails, participation in scenarios, active promo codes — in a single profile. Comprehensive customer information contributes to improving personalized offers, obtaining easy-to-understand analytics, and increasing sales.
Increased conversion through microsegmentation
Segment audiences based on accumulated and unified data in the platform: profile core data, geolocation, website activity, action history across all channels, categories of purchased products, and other parameters. Automatic segment updates are available.
Full control over customer data to reduce the risk of a data breach
Customer data security is a crucial aspect of working with data. This helps build stronger customer loyalty and trust in the brand, establishing a reputation for being a reliable company. Altcraft Platform gives you access to the following features:
Elevate Your Business to a New Level
We will show you how to use Altcraft Platform as efficiently as possible to achieve your goals.
Customer Journey Automation
Automate personal communications with customers and accompany them throughout their journey via email, web and mobile push, texts, and messenger chats. You can implement scenarios of any complexity and analyze their effectiveness in channel reports.
Detailed analytics
Reports on channels, traffic, goals, sales funnel, LTV, and other analytical tools of the platform are specially designed for you to assess campaign success and improve the user experience.
Integrations with the systems you need
Connect external systems to the platform and synchronize data with your company databases. Automated data exchange improves business process efficiency. CDP Altcraft has ready-made integrations (Tilda, LPgenerator, Yandex AppMetrica, ad platforms, popular SMS gateways, and other systems).
A/B tests for successful experiments
Test your hypotheses to save company resources and reduce the risk of implementing unsuccessful changes to the message template. You can test up to 8 template variations simultaneously.
Results achieved by our clients — after implementing Altcraft Platform
↑235%
increase in downloads from direct communications
More than 430 campaigns were launched for different audience segments. Users who opened the newsletters downloaded 30% more apps and updated them 20% more often compared to those who did not open the emails.
25%
lead-to-proposal conversion reached
Unified B2B customer data into a single profile and built personalized communications. Increased Open Rate from 25% to 40% and CTOR from 4% to 10%. Boosted repeat sales and achieved CDP payback in 8 months.
↑714%
increase in CRM marketing profits over 4 years
Using machine learning, segmentation, and micro-personalization, we created effective templates for advertising campaigns. As a result, we made the campaigns personalized and maximally engaged customers.
