Omnichannel marketing
Coordinated and high-quality interaction with customers across various communication channels. Ensure a high level of service for customers regardless of the channel they use to engage with the brand. This approach increases customer satisfaction and, consequently, their loyalty.
Distribution across all communication channels
Impact of Marketing Automation on Business
Distribution across all channels
Using multiple channels increases the chances that the customer will receive your message, even if one communication method is unavailable.
Email newsletters
Send email messages to inform the audience about new products, services, promotions, discounts, and other important brand events.
Push notifications
Grab users' attention even when they're not actively using your app or website to boost engagement.
SMS messages
Inform customers about order status or service changes via SMS. They won't miss these messages, as the average SMS open rate is 90%.
Custom channel
on-premises
Connect your custom channel. We will configure any service according to your request, like your company's internal messenger or sending to a personal account.
Messenger communication
The availability of messengers across various devices enables seamless communication with customers anytime, anywhere.
Telegram
Connect your Telegram bots and create channels to share content with subscribers.
WhatsApp*
Use direct marketing for personalized notifications and utilize stories for important announcements.
VKontakte
Send business notifications on behalf of your brand and inform users about order statuses or their applications.
Elevate Your Business to a New Level
Our experts will guide you in maximizing the effectiveness of Altcraft Platform for achieving your goals.
Scenario builder for any complexity
Automate the customer journey and guide users from their first touchpoint to purchase across all communication channels. Analyze scenario effectiveness with detailed channel reports.
Integration with ad platforms
Automate segment data synchronization with audiences in ad platforms: Facebook*, Google, Yandex, VK. The relevant service utilizes the received information to launch targeted advertising.
ML Module — Best Send Time
Send messages at the moment when the subscriber is most active and likely to engage with the content. If user behavior changes, the ML module adapts to the new patterns and adjusts the sending time.
*products of Meta, a company recognized as extremist in Russia
Results achieved by our clients — after implementing Altcraft Platform
↑714%
increase in CRM marketing profits over 4 years
Using machine learning, segmentation, and micro-personalization, we created effective templates for advertising campaigns. As a result, we made the campaigns personalized and maximally engaged customers.
15%
of total revenue came from email campaigns
We implemented email messaging, launched promotions and promo codes, configured push notifications, and embedded AK-pixel into our website and remote learning portal.
2x
increase in Click Rate
We set up broadcasts and triggered campaigns, automated interactions with our service clients through scenarios, and reduced campaign send time from 3 hours to 1.
