Customer profile status
Customers do not always agree to receive messages. Sometimes they unsubscribe from intrusive newsletters and even move uninformative incoming emails to a Spam folder. There are cases when marketers themselves need to stop sending emails to some subscribers. Customer status will help you find out whether a person agreed to receive emails. The status determines whether it is possible to communicate with your customer through this or that channel.
Each profile has several statuses: the global status and subscription statuses.
Global status determines the possibility of communication with your customer through any channel. Each profile that gets into the database has one:
When a profile subscribes to a specific resource, it also gets a subscription status. Each subscription has its status:
Subscription statuses depend on the global status. For example, a profile may have several active subscriptions, but the global status prohibits communication. In this case, you will not be able to send messages to this customer.
| Status | Description |
|---|---|
| Subscribed | You can send messages to the subscriber |
| Unsubscribed | The subscriber has unsubscribed from your messages |
| Complainer | The recipient has marked the incoming email as spam or reported spam in another way, so now you cannot send emails to them. |
| Hardbounced | The email address to which your emails are sent does not exist. The customer may have made a mistake when entering their email address. Such addresses get into the global suppression list of the platform. |
| Unconfirmed | The subscriber has registered but has not agreed to receive your messages. This status is used for a Double Opt-In subscription. After confirmation, it changes to Subscribed. |
| Suspended | You cannot send messages to a certain subscriber for a while. |
| Invalid | You cannot send messages for any other reason. |
1. What happens if I change the global profile status to «Unsubscribed»?
Your customer will not receive your newsletters from any resource.
2. I do not specify a resource when sending campaigns, I only use the database. The customer has unsubscribed from the messages. Why has the global status of their profile changed?
If a resource is not specified, the global profile status is used.