How to set up a tracking pixel
In this case, when the pixel is triggered, the data of the user who has just visited the page will be transferred to the platform. If the same customer data already exists in the database, the platform will add the information collected by the pixel to their profile. If the customer is not in the database, the platform will create a new profile.
- HTML pixels (image and link redirect) use cookies to search for a profile. If a profile with known cookies (for instance, a user opened an email from the same device) is not found, a new anonymous profile will be created.
- JavaScript pixels can use both session data and profile data in the platform. If a profile is found, data will be automatically updated. If it is not, a new profile will be added with the data you specify.
In this case, if a user visits a website page with your pixel, they will be redirected to the URL you specified:
Using a redirect link, an attacker can send a phishing email containing a malicious website in redirect_url. To prevent this, a redirect via pixel is disabled in the platform.
When you activate the option, a text field will appear on the screen. You can enter a list of domains that you want to redirect there. After that, in messages using this pixel, a redirect will be available only to the domains specified in the list. A redirect to other domains will be prohibited.
A redirect is only available if you add a pixel to your website («Clickthrough»).
Select a pixel type that you need for your marketing goals:
- Show a page — JavaScript to insert into the website code. It supports triggering when scrolling the page and waiting time.
- Show a page (No JS) — transparent image uploaded from the tracking server. It can be applied to both a website and messages, JavaScript is not required.
- Click a link (No JS) — a redirect to link tracking. It can be applied to any links, JavaScript is not required. It can be used in social media and external resources.
Goal is a target action. You can select one or more goals for each pixel and set your values for each goal. If a customer performs a specified action, information about it is transmitted to the platform along with the value.
Here are some examples of these actions: sale, interest, request. Their values can be expressed in points or cost. For example, the action is «Product purchase», and its value is 2000.