What is a loyalty program

Brands spend five times more on acquiring new customers than on retaining existing ones. It’s a good reason to think about what makes a customer come back to you for a repeat purchase, isn’t it?

The loyalty program is one such leverage. This marketing strategy helps to retain subscribers by offering them rewards such as discounts, gifts, promotional codes, etc.

In Altcraft Platform, the "Loyalty Program" module is represented by such a tool as promotional codes.

The Altcraft Platform loyalty program allows you to create personal or universal promo codes. These promotional codes can be used in various customer loyalty management mechanics.

Let's say you want to reward loyal customers with a 15% discount on all products. To do this, you need to create a template, and then send emails to customers with a promo code.

1. Create a promo code. Enter "loyal" as the short name.

2. Create a message template.

3. Personalize the message by adding a personal promotional code for each subscriber. To do this, open the variable menu </> and select a promo code with the name “loyal”. Another way is to enter the variable manually: {loyalty.name.promocode}:

4. Set up a broadcast campaign and launch a campaign.

Using promotional codes in automation scenarios, you can encourage loyal customers to come back to you again or convince those who are still in doubt to make their first purchase at a discount. Another possible way to use promotional codes in a scenario is to implement a mechanism for scoring leads.