Analytics based on survey form results
User data
Let's start by looking at the data we've collected and what we now know about each user who filled out our form.
Suppose the form itself looked like this and intended to collect preferences along with the user's name and email address:
Go to "Forms" and click on the "Collected data" icon:
A list opens up where we can see each form submission:
By entering the page of any individual who filled out the form, we can see how that person filled it out:
On the "Metadata" tab, we can see much more information about the user:
- date and time of form submission
- browser information
- location
- user print
- attached profile (if the form was set up to automatically create a profile for new users or if the form was filled out by someone already in your customer database)
- UTM tags
In our example, the form was configured so that when a person fills it out and successfully submits it, their profile is automatically created in the database. Therefore, in the "Attached profiles" field, we see a link to their profile. Let's go into it and see what data is stored in their profile.
They didn't share much about themselves in the form, so only the personal data they provided and automatically detected data about them are saved:
- name
- operating system
- browser
- IP address
- location.
Analytics on completed form
To view the overall analysis of the completed form, go to the form list and click on the “Analytics” icon located to the right of the form.
This will open the results of all form submissions, which you can view according to your preference: in the form of a pie chart or a histogram. By default, you'll see data for the last week. If you need different data, you can set the time range at the top right to view information for your preferred period.
Analysis of results
The “Results Analysis” tab displays all answer options provided by users in units and percentages. If the form consists of multiple pages, you can switch between pages at the top right and view the statistics and answers for each page, similar to this:
Results analysis - page 2
If the form required users to provide personal information (such as their name or email address), below you'll find:
a list of names of those who completed the form;
a diagram displaying the email domain breakdown of the provided email addresses.
Survey statistics
On the second tab, “Survey Statistics,” you'll find the statistical graph and key parameters:
- the number of people who viewed the form;
- the number of people who filled out the form;
- the average time taken by users to complete the form.
Below, there are charts with details that you can use to group your users further:
- page views;
- reasons for rejection;
- UTM term;
- UTM campaign;
- UTM source;
- UTM medium;
- UTM content;
- by time zone;
- by language;
- by operating system;
- by browser (the browser in which the form was opened);
- by referrer (the source from which the user navigated to the form).
The “Page views” metric is relevant when your form comprises more than one page and involves complex logic. In this case, it shows the number of users (in units and percentages) on each page. For instance:
The indicator "Reasons for rejection" reflects situations where the user engaged with the form, but encountered issues:
1) Abandoned submissions - when a user began filling the form but later abandoned it.
2) Bounces - when server-related malfunctions occurred during form completion, independent of the user.
3) Duplicate submissions - when a user filled out the form more than once.
Export of the form
To export the gathered statistics into a separate file, go to "Forms" - "User data." Then, in the top right corner, click on the "Export data for the period" icon. Here, you can select the specific period for the data collection you're interested in.
Click on "Apply" - you're all set!
You can navigate to tasks and download the .csv file with the exported statistics.
Now you know how to work with the data collected through the form.