Pop-up: what it is and how to use it
Pop-ups are an extremely effective means of increasing site conversion. Previously, the phrase "pop-up window" was strongly associated with intrusive advertising and the spread of malicious software, but today pop-ups are a convenient tool to engage site visitors or present a personalized offer to a client.
- High flexibility: Pop-ups can be used not only to display information but also to collect it, such as requesting a contact email or getting feedback on a product or service.
- Customizable triggers: The trigger for a pop-up can be set to almost any user action, according to your preference.
- Guaranteed attention: A site visitor will definitely notice it (which also leads to the first con).
- Intrusiveness: Overly intrusive use of pop-ups on a site can deter potential customers.
- Ad blockers: Ad blockers may block some pop-ups, and there is a risk that the visitor simply won’t see your pop-up.
With proper pop-up settings, the benefits of using them outweigh the drawbacks.
The Altcraft platform allows you to create the following types of pop-ups:
It is impossible to build a modern marketing strategy without using pop-ups in one form or another. Finding the correct application for a pop-up is not easy, but with the right approach, it can significantly increase your website's conversion rate.
In our platform, you can create your own pop-up and set a trigger for its appearance. For more information, visit the pages on setting up the Tag Manager and creating and publishing a pop-up.