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Pop-up: what it is and how to use it

A pop-up is an interface element that opens over the content of a web page in a browser. It is used to attract new customers, display news, or collect data through a form. Typically, a pop-up appears as a floating window on a site.
Most pop-ups open when a page is loaded, but there is the possibility to set a special trigger for displaying the pop-up. Such a trigger could be clicking a specific button, scrolling the page, or any other user action.

Pop-ups are an extremely effective means of increasing site conversion. Previously, the phrase "pop-up window" was strongly associated with intrusive advertising and the spread of malicious software, but today pop-ups are a convenient tool to engage site visitors or present a personalized offer to a client.

A pop-up, as a marketing tool, has several advantages:
  • High flexibility: Pop-ups can be used not only to display information but also to collect it, such as requesting a contact email or getting feedback on a product or service.

  • Customizable triggers: The trigger for a pop-up can be set to almost any user action, according to your preference.

  • Guaranteed attention: A site visitor will definitely notice it (which also leads to the first con).
However, pop-ups are not without their drawbacks:
  • Intrusiveness: Overly intrusive use of pop-ups on a site can deter potential customers.

  • Ad blockers: Ad blockers may block some pop-ups, and there is a risk that the visitor simply won’t see your pop-up.

With proper pop-up settings, the benefits of using them outweigh the drawbacks.

The Altcraft platform allows you to create the following types of pop-ups:

Modal window is a pop-up window that appears in the center of the screen. It captures the user's attention by dimming the browser background. It is typically used to welcome new visitors or to collect emails and other data.
Floating bar is a customizable bar that is positioned at the top or bottom of the page. It remains visible on the screen even when the page is scrolled. It is suitable for informing customers about news or limited-time offers.
Slide-in window is a small window that appears in the lower right corner of the page. It is less intrusive and does not obstruct the visitor's view of the page content. Slide-in windows can be used to display additional information, offers, or feedback forms.
Full-screen is a pop-up window that occupies the entire browser screen. This ensures that visitors do not miss the presented information. However, full-screen windows should be used cautiously, as they may be perceived as intrusive ads and cause user dissatisfaction.

It is impossible to build a modern marketing strategy without using pop-ups in one form or another. Finding the correct application for a pop-up is not easy, but with the right approach, it can significantly increase your website's conversion rate.

In our platform, you can create your own pop-up and set a trigger for its appearance. For more information, visit the pages on setting up the Tag Manager and creating and publishing a pop-up.

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