How to set up integration with VK Ads
VK Ads allows you to set up and create an advertisement for VK. There are some advantages of this service:
Or an advertisement for your site with the ability to set up a pixel to track customer actions:
Decide on a budget either for a day or for all time:
Choose how long the advertisement will be showing to users:
Campaign budget optimization is also available, which will allow algorithms to calculate which advertisement create the most targeted actions, and redirect the budget.
At the same time, the platform immediately displays the audience that falls under the specified settings, makes a forecast for potential viewers and the number of clicks. This allows you to adjust the settings of the target audience without leaving the campaign settings:
Data synchronization will allow you to launch a promotion campaign faster and make it more efficient because of more accurate segmentation. That's because Altcraft, unlike VK Ads, supports more complex segmentation queries.
Specify the name of the future integration, optionally specify its description.
If you are using the cloud version of the Altcraft platform, when you try to connect the service, the VK Advertising settings page opens in the browser. The service will ask you for permission for the Altcraft Platform application. Click for allowing access. Your connection will appear in the list of connections on the platform:
After that, client_id and client_secret become available. Please note that the client_secret code is deleted after 10 minutes. Copying the data:
Let's move on to configuring integration. Select the database from which the segment was created, the type of data being transmitted, for example, email, and set the segments to be transmitted:
- ID VKontakte is transmitted in the format of a number without prefixes «138232696». Symbolic aliases are not allowed to be uploaded;
- Email — supported format «example@mail.ru»;
- Phone numbers are in the format [country code][region code][number] without spaces and other characters «79011234567»;
- ID Odnoklassniki is in the format of a number without prefixes «138232696». Symbolic aliases are not allowed to be uploaded;
- Google advertising ID is in the format «38400000-8cf0-11bd-b23e-10b96e40000d»;
- Device IDFA is in the format «317F5B7E-E95F-4831-9F60-EC371146CAD3»;
- Data Management Platforms (DMP) are the identifiers specified as the user in the counter.
Setting the time:
Don't forget to activate the integration:
How the transferred segments look in the VK Ads dashboard: