How to set up integration with VK Ads

VK remains a reliable platform for Russian business. The expansion of VK functionality, which we have been observing for several years, has led to the formation VK as platforms for advertising. Supports the setting of VK advertising service VK Ads.

VK Ads allows you to set up and create an advertisement for VK. There are some advantages of this service:

1. The ability to advertise various services, such as a website or a mini-app. Also it is available to set up each variant of the advertising campaign in a unique way. For example, advertising for a catalog from a clothing store with a focus on either promotion or retargeting:

Or an advertisement for your site with the ability to set up a pixel to track customer actions:

2. The ability to flexibly adjust the budget. VK Ads informs that the advertisement will not run without the funds deposited in the «Budget» section. After replenishing your fund, you can set a bidding strategy:

Decide on a budget either for a day or for all time:

Choose how long the advertisement will be showing to users:

Campaign budget optimization is also available, which will allow algorithms to calculate which advertisement create the most targeted actions, and redirect the budget.

3. The ability to customize groups of viewers. VK Ads helps you set display regions, demographics, select potential user's interests, specify the behavior based on which ads will be shown to them and select devices. It also allows you to upload an already configured audience and optionally specify UTM tags for tracking and the location of the ad:

At the same time, the platform immediately displays the audience that falls under the specified settings, makes a forecast for potential viewers and the number of clicks. This allows you to adjust the settings of the target audience without leaving the campaign settings:

4. Built-in advertisement editor, which supports a lots of formats. Set up ads and look at the result right there:

Altcraft platform supports integration with VK Ads: you can use it to create audiences based on static segments from the Altcraft Platform.

Data synchronization will allow you to launch a promotion campaign faster and make it more efficient because of more accurate segmentation. That's because Altcraft, unlike VK Ads, supports more complex segmentation queries.

Configuring integration on the Altcraft Platform

In the main menu, go to the «Integration» section and select «VK Ads»:

Click «+ Create» to create an integration:

Specify the name of the future integration, optionally specify its description.

Click «Select connection». We need to create one, so we are clicking on «+ Create»:

If you are using the cloud version of the Altcraft platform, when you try to connect the service, the VK Advertising settings page opens in the browser. The service will ask you for permission for the Altcraft Platform application. Click for allowing access. Your connection will appear in the list of connections on the platform:

If you are using the on-premise version, then in order to configure integration with the Altcraft platform, you must obtain client_id and client_secret. They are located in the VK dvertising personal account in the «Settings» section. Scroll down and request access.

After that, client_id and client_secret become available. Please note that the client_secret code is deleted after 10 minutes. Copying the data:

Return to the platform. In the window that opens, «Creating a connection» we set a name for the connection, optionally add a description, then we need to enter «client ID» and «client secret».

Enter the data and click «Connect». The connection has been successfully configured. Click on save.

Let's move on to configuring integration. Select the database from which the segment was created, the type of data being transmitted, for example, email, and set the segments to be transmitted:

You can select one database and no more than 20 segments. You can also specify the type of data to be transmitted. Please note that you cannot transfer a segment that contains less than 100 profiles. VK Ads supports the integration of the following data types:

• ID VKontakte is transmitted in the format of a number without prefixes «138232696». Symbolic aliases are not allowed to be uploaded;

• Email — supported format «example@mail.ru»;

• Phone numbers are in the format [country code][region code][number] without spaces and other characters «79011234567»;

• ID Odnoklassniki is in the format of a number without prefixes «138232696». Symbolic aliases are not allowed to be uploaded;

• Google advertising ID is in the format «38400000-8cf0-11bd-b23e-10b96e40000d»;

• Device IDFA is in the format «317F5B7E-E95F-4831-9F60-EC371146CAD3»;

• Data Management Platforms (DMP) are the identifiers specified as the user in the counter.

For each type, except email and phone number, you will need a custom field in the database. Select the type of data being transmitted and finish the match:

Setting the time:

Don't forget to activate the integration:

Let's move on to synchronization and statistics. In the «Synchronized audiences» section, click «Resynchronize» for transferring the segment to the VK Ads:

How the transferred segments look in the VK Ads dashboard:

Now, when setting up an advertising campaign in the Groups section, you can specify a segment from the platform as a user group:

Statistics

In the section «Integration statistics for…» You can view user data, your actions with audiences, and synchronization errors:

Contacts transferred to VK Ads are displayed in Contacts transferred. Processed clients are listed in Profiles processed. Audiences created and deleted during synchronization are shown in Audiences created and Audiences removed. Transmission errors and system failures are transmitted to Errors.