How to set up integration with Yandex.Audience
You upload data from the platform segments to the Yandex service. Then the service automatically compares received information with the data it already has and finds matches. As a result, you get a ready-made segment for targeting.
Enter the name and description of the integration in the tab «General settings». Activate the integration by clicking a toggle switch in the right corner:
- CRM data: emails and phone numbers.
- Mobile device IDs: you can find this data in profile subscriptions. Yandex.Audience is compatible with AppMetrica with Google AID and AppMetrica with iOS IFA.
- MAC addresses.
You can find information about the number of successful operations in the section «Sync statistics». Namely, how many:
- profiles were imported
- profiles were deleted
- segments were imported
- segments were deleted
By clicking «Start resync» you can update segment data in Yandex.Audience:
Below, you can find a table containing information on the current status of the segment, the number of profiles in it, and the date of the last update.