Altcraft Marketing Platform Update: Telegram Bot and Facebook Ads Manager


«Obstacles are those frightful things you see when you take your eyes off your goal», — Henry Ford once said. The goal of our team is to create a dream platform for marketers. That’s why we are not afraid of obstacles and every day we make our product better.
Today we want to talk to you about the latest innovations in the platform. Perhaps you have already paid attention to these updates and now you’re busy using them.
New Channel: Telegram Bot, Telegram Group
What is the difference between a bot and a group?
A bot is a communication channel that allows you to send messages to subscribers who have joined it. And besides, in the bot, followers do not have the ability to communicate with each other.
The group is a chat with an unlimited number of participants who can discuss the content posted there.
To start using the telegram bot in Altcraft Platform, you need to create a resource and add the telegram bot token to it. When a subscriber connects to a bot by clicking the word «Start» in it, this bot will send messages to the user. To do this, you will have to manually collect Subscriber IDs and import them into the platform.
The bot can also be attached to a telegram group or channel. Take the id of the group or channel, add it to the platform and take your time posting through Altcraft.
The following message options are available in the template: text, photo, audio file, document and video. You can attach buttons with links to the resources you need to the text message. You can also send gif images.
Facebook Custom Audiences Integration
There is a new type of integration in the Altcraft Platform. Sync Altcraft Platform static segment data with Facebook custom audiences for retargeting. To do this, you need to create a new static segment in the platform for each Facebook custom audience.
Sending Push via HMS (Huawei)
Conclusion
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