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![Открытие Брокер обложка.jpg](/uploads/case_broker_124b230e65.png)

Otkritie Broker Joint Stock Company is a part of Otkritie Bank Group. Otkritie Bank is the seventh largest bank in Russia by assets. It is also included in the list of the country's systemically important credit institutions.

Otkritie Broker JSC has been operating since 1995. It has become the best brokerage company for retail investors. In 2010, the National Rating Agency assigned Otkritie Broker the maximum reliability rating of AAA. Since then, the company has annually confirmed it.

## Input data

Otkritie Broker has been developing email marketing since 2012. One of the cloud services was connected, but the company faced some problems in working with personal data of clients.

Three years later, the company was faced with the following issues:

- How to combine mailings?
- What is the best way to send emails?
- How to implement a communication policy?

After conducting a survey, Otkritie Broker set itself the task of finding a suitable platform for automating communications. The following criteria were used by the company in selecting the platform:

- ability to integrate with existing systems; 
- country of development/support;
- on-premises software  to keep  all data within the company's network;
- report formats;
- additional features.

The [**Altcraft**](updates-rich-push-i-formy) Marketing Platform fully met the company's requirements, after which the company purchased access and deployed the soft successfully on its own hardware.

## Tasks

Due to the fact that Otkritie Broker has just started to automate its marketing, the company has set itself a small task: the minimum possible improvements in the current situation through automation.

## What was done

Marketers synchronized all current available data with the platform. Now all contact information about customers is stored in one place. 

The Altcraft team has integrated the SMS gateway and SQL data tables that the customer already had. Thus, specialists now have the opportunity to work with familiar communication channels and CRM.

Multi-subscriptions were implemented for each customer profile within one database. Initially, information about customers and their subscriptions were stored in different places. In the platform, Otkritie Broker created a single database with subscriptions to different resources.

Moderation of messages appeared. Thanks to this, the corporate mail got rid of spam, links to dubious sites and other unnecessary notifications.

The access rights for different specialists to edit letter templates were segregated. For example, a copywriter can write text, but only a marketer can send it.

The communication policy in the platform allowed assigning restrictions on communications. Now the maximum number of contacts with the client is made for a certain period of time without exceeding the limit. 

## Results 

The company was looking for a tool for marketing automation to centralize all communications in a single platform and work with large amount of client data within the corporate network. And Altcraft has provided Otkritie Broker with this opportunity. 

Using the platform, the company launched triggers based on client data and personalized email messages. After sending the first full trigger, Otkritie Broker received the following results:

- the indicators of micro-personalized communications have increased: Open rate increased to 75%, Click rate - 27%;
- traffic via email channel increased to 27%;
- 26% of clients were reactivated via emails.

Thanks to the use of the built-in email template editor, Otkritie Broker was able to create more than 20 email templates that could be changed when new products appeared.  In the end, we managed to achieve good results:

- Open rate — 75%;
- Click rate — 49%;
- more than two readings of the letter per client.

![Otkritie Broker.jpg](/uploads/Otkritie_Broker_fd62b38677.jpg)

On the New Year's Eve Otkritie Broker personally congratulated clients on the holiday. As a result, the Open rate was 36%, and many customers responded, noting that it was a positive experience .

For six months of work Otkritie Broker has received a high KPI and recouped the expenses.

Overall performance:
- Open rate — 49%;
- Click rate — 20%;
- the annual cost of using the platform has paid off for three months of use;
- 15% of all raised funds from clients came thanks to e-mail messages;
- time for campaign preparation was reduced by 3 times.

![Otkritie Broker 2.jpg](/uploads/Otkritie_Broker_2_a376722708.jpg)

## Сonclusions

As a result, Otkritie Broker has fully automated marketing processes. The company configured the sending of email messages through the AKMTA gateway built into the Altcraft Marketing platform. Marketers began to launch promotions and give promotional codes, set up push-notifications. The AK-pixel was placed on the website and the distance learning portal.

**So, if you want to automate your marketing, but do not know where to start, write us an [email](mailto:sales@altcraft.com) and we will find a solution together.**

Here's how Otkrytiye Broker improved its business performance several times using the Altcraft Marketing automation platform.

Открытие Брокер обложка.jpg

In our new article we describe how Otkritie Broker JSC has fully automated its marketing with the help of Altcraft Marketing platform.

How Altcraft Marketing Helped Otkrytiye Broker Improve Results

Case: How Otkritie Broker JSC Has Automated Communications with Clients Using Alcraft Marketing Platform

![case-agency (1).png](/uploads/case_agency_1_3c056f68d8.png)

Not a single company would like to waste its funds on inefficient marketing. Automation could improve a company’s performance and increase the profit.

**The customer:** Marketing agency providing marketing projects, marketing automatisation  for banking and insurance organisation, retail-service.

Before approaching **Altcraft**: The customer has already experienced the services of other smaller companies for sending bulk emails, sms as well as web push to their clients. Such working process lead to waste of time while integrating the Client’s infrastructures (CRM, CMS, Call-centres)  with the service data. As a result, it was necessary to refuse to serve more customers.

![agency-before (1).png](/uploads/agency_before_1_75fe71e202.png)

## Customer`s tasks

- cutting time of integration client`s infrastructure with marketing platforms;
- refusal to work with exterior implementing organizations in favor of a single platform installed on the equipment of the Customer;
- increasing productivity due to the aim to reduced data in more extent; 
- common clients` data integration in CRM with marketing platform; 
- securing customers` data.

## What did the company Altcraft offer: 

- to use omnichannel platform for automatisation marketing **Altcraft Marketing Platform** in order to abandon exterior performers;
- вto choose a model **On-Premise** that provides high productivity and data`s secure.

## To solve the problems of the Customer, the following work was carried out

- installation and configuration of the Altcraft Marketing Platform: 24 hours; 
- customer’s staff training on the platform: 4 hours;
- outgoing messages delivery optimization: 8 hours;
- Integration of CRM systems of current customers of the Customer: 120 hours.

![ak-agency (1).png](/uploads/ak_agency_1_a8583fcda6.png)

## Results of implementing the Altcraft Marketing Platform

- reducing the time in handling requests from the new clients; 
- an option to provide services by sending out sms instead of using third party services;
- no limits about the extent of data and the number of sending messages for the customer;
- no extra expenses for the third party companies;
- an increase in Customer’s profit by Altcraft sending out messages instead of the third party companies;
- protecting client’s data by setting the permission levels depending on the employee’s’ roles;
- сompliance with the law of the Russian Federation "Personal Data Act" (data is stored on the equipment of the Customer in the Russian Federation);
- ensuring high productivity when sending messages (on the customer’s current resources, the platform allows you to send 1 million messages in ~ 20 minutes, deliver in ~ 60 minutes).


*As a result of cooperation the customer (marketing agency) and the company Altcraft, a better level of the offered services has been reached. Now the customer offers more favorable terms of service as well as the time of service along with the integration of each client have significantly been reduced. Customer’s clients have no longer a necessity to contract and make integrations with the third-party companies.*




In this article, we'll tell you how a Marketing Agency Took Its Business to a New Level Using Altcraft Marketing Automation Platform.

case-agency (1).png

Not a single company would like to waste its funds on inefficient marketing. Automation could improve a company’s performance and increase the profit.

How a Marketing Agency Took Its Business to a New Level

Marketing Automation With Altcraft. Case: Marketing Agency

uzum-case.png

Reduced push notification opt-out rates, increased OR, saved working hours

bnb-bank-kejs-v-menyu.png

The open rate for automatic Viber messages is around 60%, and MAU growth for the year is +19%

All user information is systematically collected in a unified customer data platform

Distributing messages across various communication channels: email, SMS, push notifications, messengers

Promo codes, bonuses, and points for building long-term customer relationships

You can create and edit any HTML template, as well as save your own custom blocks

Personalized distribution of messages to clients through communication channels

Conducting experiments and optimizing marketing strategies

Tracking the effectiveness of marketing campaigns to make informed decisions

Connecting external systems to the platform and synchronizing data with company databases

Creating questionnaires, surveys, and feedback forms of any level of complexity

The ability to communicate with your clients anytime and anywhere

Increasing user awareness of your company's offers

Customer Data Platform

Omnichannel Marketing

Loyalty programs

HTML Email Builder

Personalized mailings

A/B/n Testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messenger Communication

Pop-Up Windows

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