Marketing Automation With Altcraft. Case: Marketing Agency


Not a single company would like to waste its funds on inefficient marketing. Automation could improve a company’s performance and increase the profit.

Customer`s tasks
- cutting time of integration client`s infrastructure with marketing platforms;
- refusal to work with exterior implementing organizations in favor of a single platform installed on the equipment of the Customer;
- increasing productivity due to the aim to reduced data in more extent;
- common clients` data integration in CRM with marketing platform;
- securing customers` data.
What did the company Altcraft offer:
- to use omnichannel platform for automatisation marketing Altcraft Marketing Platform in order to abandon exterior performers;
- вto choose a model On-Premise that provides high productivity and data`s secure.
To solve the problems of the Customer, the following work was carried out
- installation and configuration of the Altcraft Marketing Platform: 24 hours;
- customer’s staff training on the platform: 4 hours;
- outgoing messages delivery optimization: 8 hours;
- Integration of CRM systems of current customers of the Customer: 120 hours.

Results of implementing the Altcraft Marketing Platform
- reducing the time in handling requests from the new clients;
- an option to provide services by sending out sms instead of using third party services;
- no limits about the extent of data and the number of sending messages for the customer;
- no extra expenses for the third party companies;
- an increase in Customer’s profit by Altcraft sending out messages instead of the third party companies;
- protecting client’s data by setting the permission levels depending on the employee’s’ roles;
- сompliance with the law of the Russian Federation "Personal Data Act" (data is stored on the equipment of the Customer in the Russian Federation);
- ensuring high productivity when sending messages (on the customer’s current resources, the platform allows you to send 1 million messages in ~ 20 minutes, deliver in ~ 60 minutes).
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