Marketing Automation With Altcraft. Case: Marketing Agency

Not a single company would like to waste its funds on inefficient marketing. Automation could improve a company’s performance and increase the profit.

Customer`s tasks

• cutting time of integration client`s infrastructure with marketing platforms;
• refusal to work with exterior implementing organizations in favor of a single platform installed on the equipment of the Customer;
• increasing productivity due to the aim to reduced data in more extent;
• common clients` data integration in CRM with marketing platform;
• securing customers` data.

What did the company Altcraft offer:

• to use omnichannel platform for automatisation marketing Altcraft Marketing Platform in order to abandon exterior performers;
• вto choose a model On-Premise that provides high productivity and data`s secure.

To solve the problems of the Customer, the following work was carried out

• installation and configuration of the Altcraft Marketing Platform: 24 hours;
• customer’s staff training on the platform: 4 hours;
• outgoing messages delivery optimization: 8 hours;
• Integration of CRM systems of current customers of the Customer: 120 hours.

Results of implementing the Altcraft Marketing Platform

• reducing the time in handling requests from the new clients;
• an option to provide services by sending out sms instead of using third party services;
• no limits about the extent of data and the number of sending messages for the customer;
• no extra expenses for the third party companies;
• an increase in Customer’s profit by Altcraft sending out messages instead of the third party companies;
• protecting client’s data by setting the permission levels depending on the employee’s’ roles;
• сompliance with the law of the Russian Federation "Personal Data Act" (data is stored on the equipment of the Customer in the Russian Federation);
• ensuring high productivity when sending messages (on the customer’s current resources, the platform allows you to send 1 million messages in ~ 20 minutes, deliver in ~ 60 minutes).