Real-time summary reports
for any channel

We have developed our own system for collecting and storing analytics. It quickly processes large amounts of data, immediately calculates and displays analytical reports. You will receive the necessary information for any time period without delay. 14 summary reports and 13 data sets are available for you.

Any audience in the platform can be automatically synchronized with the external database according to the set schedule. We have implemented this function on request from our customers. It simplifies the life of the marketing department and developers.

Interesting and useful articles about marketing, our product and online communications

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Content is generated using data obtained from external SQL database

Your customers will be able to grow faster and earn more using the new features of Altcraft Marketing. We have prepared for you favorable terms of cooperation on the Revenue Share model. Contact us and find out more.

Advanced and functional HTTP API in Altcraft Marketing will satisfy the needs of developers. API supports JSON and XML formats. It is possible to use queue servers (such as RabbitMQ) to import large numbers of client profiles in real time.

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Expand your range of services and attract new customers. Try out new features in the fast-paced Altcraft Marketing platform. We constantly communicate with our partners, exchange ideas and develop ourselves.

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Contact Altcraft and we'll find a better solution for your business

Real-Time Analytics

Customer Data Platform (CDP)

Email template designer

Integration and Webhooks

Loyalty programs

MVT and A/B tests

Omnichannel marketing

Personalized marketing

Create a theme for the form by choosing the appropriate color scheme. Change the style and color of the text. Add photos and YouTube videos to the form. To do this, insert additional code into the required tag.

Design to your taste

Find out what your customers want through questionnaires and surveys. Getting feedback on time will work in favor of your business. If you respond quickly to customer feedback, you will increase their trust and brand loyalty.

High-quality customer feedback

You can customize the logic of the form so that respondents go to different pages depending on which answer they select. This will make your survey or questionnaire more targeted. Before submitting the form, select the «Actions» tab. If the form is completed successfully, the data are automatically imported into your database.

Flexible form settings

Create forms and surveys in minutes

Questionnaires, customer satisfaction surveys, feedback forms — in Altcraft Platform you can design both simple and complex forms. Any form element can be made mandatory, so you can be sure that the user fills in the required fields.

Work in an easy-to-use visual form builder

The builder is intuitive, so you don't need professional knowledge to work with it. Add different types of questions to the form — short or long answers, one or multiple-choice questions, rating scales.

User-friendly interface

Response statistics are provided in the form of a line graph and chart. It is also possible to download data in MS Excel and CSV format. Analyze the information received and make your business even more successful.

Results and analytics

Forms in Altcraft Platform: create surveys, questionnaires and tests.

Help Center | Guides and Marketing Tips | Altcraft Platform

Partners with Altcraft

Pricing and Service Plans: On-premise or SaaS | Altcraft

Privacy Policy
and personal data policy

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Get Started With Altcraft's Software

Why business chooses Altcraft

SaaS or On-Premise - all functions are available

processing of personal data

An event registered on the platform can be redirected to an external system. This provides endless opportunities for integration. Connect external BI, DMP, CRM and other tools.

<Img
img="/uploads/on_premise_vs_cloud_8edb6ebb4e.jpg"
alt=""
/> 

Managing data is a critical role for any enterprise. How you choose to approach this vital function depends on such factors as volume, security demands, and budget.

Since every company’s needs are different, each may elect to deploy their data management and computer services in a single method or a combination of more than one.

Options include:

- On-Premise Management
- SaaS (Software as a Service)
- Private Cloud

While each of these strategies has specific benefits, some are simply not the best choice in every context. Let’s look at the differences.

### What is On-Premise Data Management?

On-Premise Data Management consists of a purchased software package installed, maintained, and administered within your hardware. This platform uses on-site servers rather than remote, off-site systems. Once you buy the software, it becomes your property, allowing for extensive customization and expansion by your IT professionals.

### What is SaaS?

SaaS (Software as a Service) is a software distribution system developed by a vendor and hosted on a web application that allows access to customers via the Internet. SaaS is a subscription service in which you pay a predetermined fee to use the software. In general, the SaaS systems are less costly and are scalable to adapt to your company’s growth.

### What is a Private Cloud?

The private cloud consists of computing services available over the Internet or a private internal network and is accessible only to specified users instead of the broader public. The software is installed on remote servers and managed by the vendor. Security and backup capability are also the responsibility of the vendor.

## Characteristics of Each System

Solutions vary based on the needs of each company. For example, banks, insurance, logistics, and brokers’ companies often choose on-premises because they are responsible for their clients’ data protection.

In other instances, smaller companies and startups may choose to employ SaaS options to avoid the investment required for hardware and IT staffing.

### On-Premise Features

- **Fixed Cost:** You pay only a single fixed [**cost**](/prices) for the agreement period. And, not having to pay for the use of exterior software licenses and storage by implementing an on-premise software platform can be a significant saving. Databases can grow as needed, and messaging is unlimited.

- **Absolute Security and Control:** Since everything stays inside the custom-designed system, customer and company data remain strategically protected by internal security controls and protocols.

- **Flexible Integration and Customization:** With all internally managed data, in-house integration for new uses and applications to create unique, customized reporting is more manageable.

- **Manages Sensitive Data Best:** With the proliferation of hackers and malicious intrusion, many companies find that on-premises platforms deliver greater peace of mind.

### SaaS Features

- **Quick Start:** No additional hardware nor in-house support and system maintenance are required.

- **Security:** The SaaS platform employs encrypted data and requires minimal to no support from an internal dedicated IT Department.

- **Flexible and Easy to Integrate:** Select only the software you will need and use, making sure the systems match your operational requirements.

- **Cost:** SaaS can be a low-cost option if your [**database**](how-to-build-an-email-database) is not extensive, users will be limited to a small number, and relatively few messages will be sent.

### Private Cloud Features

- **Remote Server:** An off-premises hosted solution managed by an ERP (Enterprise Resource Planning) provider allows you to reduce your in-house staffing IT costs in many instances.

- **Rented Server:** No hardware cost.

- **Optimal Mobile Accessibility:** Using a Cloud-based platform, multiple remote users can access data more efficiently.

- **Data Security Risks:** Growing concern and risk of malicious hacking that can expose your database to excessive risk of compromise. Fear of cyberattacks is the main reason why many large enterprises choose to keep all of their [**data**](data-driven-marketing) on-premise.

<Img
img="/uploads/on_premise_vs_cloud_key_difference_058a8c2f91.jpg"
alt="On premise vs Cloud key differences"
/> 

## Choosing the Best Hosted Solution for Your Marketing Automation Service

Let's sum up. The on-premise software solution or “on-prem” method has a lower long-term. This method is excellent for businesses that require many users and a wide range of customization options. At the same time, smaller businesses that don't have a large client database should choose SaaS solutions. This way, they can avoid the investment required for hardware and IT staffing.

[**Altcraft Platform**](/en) is a marketing automation service that can be deployed on any of the three platform types. Since each has different needs, security issues, and marketing approaches, Altcraft can recommend and support the perfect deployment method tailored to your needs. If you want to automate marketing processes right now, leave an [**application**](/request).



On-premise, SaaS or Private cloud — each deployment has its own pros and cons. Learn how to choose the right solution for your marketing automation service.

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On-premise, SaaS or Private cloud — choose the right solution for your marketing automation service.

On Premise vs Cloud: Choose the Right Solution for Your Business

On-Premise vs Cloud: Which Is Better for Your Business

![Altkraft_Marketing_platform_updates..png](/uploads/Altkraft_Marketing_platform_updates_6a03693d26.png)

Sharing our platform updates and telling you what they are for.

## Visual editor

A built-in visual editor has appeared in our platform. Now you can make changes to existing templates in a couple of clicks. You don't need to be a layout designer to do this - the necessary tools and blocks are at hand.

![Visual_editor.gif](/uploads/Visual_editor_96859a19ed.gif)

All features of the Altcraft Marketing visual editor:

-   Creating a new template or making changes to an existing one.
-   Many typed blocks: adaptive formatting, banners, videos, headers, lists, menus, and more.
-   Block “AMP-carousel”.
-   Easy navigation through the HTML DOM tree.
-   Editing in device-specific adaptation mode.
-   Working with classes and styles.
-   Ability to save your own blocks.
-   Custom image storage with search and automatic loading from external sources.

## Relations between profiles

Profile relations reflect the interaction between subscribers as well as their value. For example, the connection between social network users and bloggers — “likes”, subscriptions to each other and reposts of one content. It helps segment profiles based on their relationships. They simplify and streamline this process.

Relations between subscribers can be expressed as numeric or logical values. They can also be added to the email template using special variables. For example, using them, you can form a list of your favorite bloggers.

## Static segmentation

Now you can capture segments in our platform. Previously, only dynamic segments were available in Altcraft Marketing. With their help, it is convenient to automatically segment the audience according to certain parameters. You couldn't manually add subscribers to them.

A static segment is a list you create yourself. You can upload data from your platform or CRM system. You can link a dynamic segment that will be used to create a permanent list of users. Alternatively, you can add data from some segments and exclude others. For example, to create a static segment with loyal customers of a company, you need to:

1.  Select a database that has the company's clients.
2.  Add a segmentation rule: "Make a purchase on the site monthly" or the other one.
3.  Create a segment.

If you have a separate file with loyal customers, for example, on your other platform, then you can add it to this static segment.

![Static_segmentation.gif](/uploads/Static_segmentation_b69be009ef.gif)

In the history of a subscriber's profile, you can see which segment corresponds to them now and which one they were in before. You can configure triggers and launch message chains based on this information.

## Auto subscription priority

It happens that one user registers on the site several times. The question arises: which email address should I send the message to? Previously, customers managed the priority of their subscriptions themselves. Now, this happens automatically in the platform — the last contact becomes the highest priority and receives your mailings.

If the subscription status has changed, the previous contact takes priority and starts receiving emails again.

## Custom pixel domain for the Сloud

If you need your own domain for storing cookies, you can now connect it to your account settings. The settings are checked automatically.

The good thing about your own domain is that you can store cookie data without involving third parties and additionally protect the personal data of users.

## Replacing links in already sent messages

If you used an incorrect link in the letter, and it has already left, then you can still replace the link. Users will not notice this and will go to the desired section of the site.

You can change the link in the "Settings", "Custom links" section. It is enough just to create a new link of the "Replaced link" type.

![Replacing_links.png](/uploads/Replacing_links_40c6a79154.png)

## In the next issue

In the second issue, we will talk about improving the client profile, new funnels, presets for report columns, and much more. If you are interested in one of the new features in our platform and would like to learn a little more about it, do not hesitate to contact **[us](mailto:sales@altkraft.com)**.



Here are some updates in Altcraft Marketing Automation Platform: visual editor for creating email templates, relations between clients, static segments, etc.

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Altkraft_Marketing_platform_updates..png

Telling you about updates in the platform: a new visual editor, relations between profiles, static segments.

New Features of Altcraft Marketing Automation Platform

Altcraft Marketing Platform Updates. Vol. 1

![new_altkraft_gui.png](/uploads/new_altkraft_gui_fb9b909e5b.png)

The beginning of the year caught our team preparing a massive update for Altcraft Marketing Platform. And now we are glad to inform you: the new release is ready and running - as a cloud solution or as a package for on-premises deployment. Contact our team if you haven't yet received your update!

To introduce our platform's new features and improvements we are starting a series of articles. The first one - you are reading it right now - will be about the one thing, marketers face every day working with Altcraft. Just take a glance at the new Altcraft MP user interface. We have optimized it to provide you with flawless user experience - make your work more enjoyable and save your time.

## At an arm's reach

The new navigation menu will quickly take you where you need - it is placed on the left side of the screen and its child elements are available when you expand a parent category. For example, you can quickly switch from databases to different campaign types.

![dashboard_upper (1).png](/uploads/dashboard_upper_1_78f0e2d5ef.png)

Master settings are also available from the main menu - only for users with master privileges of course. Action audit tool is among these - a new feature for supervising Altcraft platform user activity.

<Note>
Prefer full-screen mode? Then you can minimize the navigation menu.
</Note>

Users can now upload custom avatars for their profiles. Clicking a userpic at the top right corner of the screen will open user profile settings. There you can set up access, language and notifications preferences. 

## A couple of clicks closer 

We have transformed the look and feel of Altcraft Platform's object browsers: databases, customer profiles, templates, campaigns, workflows and all other objects are now displayed as tiles with important information about each object. You will need to open object details less - and that will significantly save your time!

Don't search for object quick action icons - we have replaced them with a dropdown menu in object tiles. And when you are browsing templates or campaigns - just click a message thumbnail for quick preview.

![templates (1).png](/uploads/templates_1_638dee1dd2.png)

<Note>
Need to view or edit an object? Just сlick its name on a tile! The same is true for databases - you can quickly browse database profiles.
</Note>

You will find any object easier with the new search engine. It supports searches by name or ID - or by custom tags that you can assign to obects.  

## A framework for performance marketing

We value both your time and your marketing analytics precision. Thus various changes were made to improve and optimize Altcraft MP reports. It has become possible to display all performance indicators on one page in Summary reports - there are more than 70 different parameters, relative and absolute. All summary report settings are saved for a specific user - so you will always get only relative statistics.

Moreover, we added new grouping possibilities for deeper end-to end marketing analytics. Every report is supplied with an interactive graph representing customizable parameters as curves for daily, weekly and monthly visualization.  

![report (1).png](/uploads/report_1_3480459abc.png)

The new homepage dashboard design is aimed to provide you with the most important statistic for account groups. The upper part of the dashboard contains tiles with key performance indicators for deliveries, opens, clicks and reads - and an interactive graph for these parameters. 

<Note>
Each KPI tile is customizable - you can choose a parameter to be displayed, for example Push sends or SMS clicks. And when you select a tile - Alkraft will draw a corresponding graph with day, week and month curves. 
</Note>

The next part contains top charts for marketing campaigns with the highest delivery, open, click and conversion rates. Selecting a campaign will open a corresponding summary report with detailed statistics. You will easily detect and timely react to increased customers' interest towards specific campaigns in order to maximise your profit.

![dashboard_lower (1).png](/uploads/dashboard_lower_1_cd6f8aacc1.png)

The lower part of the dashboard displays negative performance indicators: undeliveries, soft and hard bounces, complaints and unsubscribes. You will now spend less time solving messaging problems - for you will know when something is just starting to get wrong. Clicking a campaign in negative top charts will also open a summary report for the campaign in question.

## Inside out: features driving design

Rest assured, Altcraft MP's new graphical interface is much more than a mere face-lift. It has appeared to make our awesome new digital marketing tools easy and enjoyable to use. We have developed brand new platform modules, rebuilt and improved the existing ones, optimized internal processes and applied necessary fixes. 

![workflow (1).png](/uploads/workflow_1_5d93b12dc5.png)

One of the main features to be introduced is AK Pixel, a technology stack for tracking your customers' online behavior. You can use action tracking data for precise behavioral targeting, customer scoring, sales gamification and ROI analytics with Altcraft pixel and goals reports.

However, the most significant changes happened to the customer data management system. We have replaced multiple subscribers lists with customer profile databases. One profile now contains all the necessary customer data: demographics, action history, loyalty programs and multiple omnichannel subscriptions organized into publishing resources.

Read about these and other new features in the following articles!


Read about changes in the Altcraft Marketing automation platform: web pixels to track customers' behavior on your website, performance indicators in the summary reports and much more.

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new_altkraft_gui.png

Now we are glad to inform you: the new release is ready and running - as a cloud solution or as a package for on-premises deployment!

Updated UI for Altcraft Marketing Automation Platform

Meet the New Altсraft User Interface

![case-agency (1).png](/uploads/case_agency_1_3c056f68d8.png)

Not a single company would like to waste its funds on inefficient marketing. Automation could improve a company’s performance and increase the profit.

**The customer:** Marketing agency providing marketing projects, marketing automatisation  for banking and insurance organisation, retail-service.

Before approaching **Altcraft**: The customer has already experienced the services of other smaller companies for sending bulk emails, sms as well as web push to their clients. Such working process lead to waste of time while integrating the Client’s infrastructures (CRM, CMS, Call-centres)  with the service data. As a result, it was necessary to refuse to serve more customers.

![agency-before (1).png](/uploads/agency_before_1_75fe71e202.png)

## Customer`s tasks

- cutting time of integration client`s infrastructure with marketing platforms;
- refusal to work with exterior implementing organizations in favor of a single platform installed on the equipment of the Customer;
- increasing productivity due to the aim to reduced data in more extent; 
- common clients` data integration in CRM with marketing platform; 
- securing customers` data.

## What did the company Altcraft offer: 

- to use omnichannel platform for automatisation marketing **Altcraft Marketing Platform** in order to abandon exterior performers;
- вto choose a model **On-Premise** that provides high productivity and data`s secure.

## To solve the problems of the Customer, the following work was carried out

- installation and configuration of the Altcraft Marketing Platform: 24 hours; 
- customer’s staff training on the platform: 4 hours;
- outgoing messages delivery optimization: 8 hours;
- Integration of CRM systems of current customers of the Customer: 120 hours.

![ak-agency (1).png](/uploads/ak_agency_1_a8583fcda6.png)

## Results of implementing the Altcraft Marketing Platform

- reducing the time in handling requests from the new clients; 
- an option to provide services by sending out sms instead of using third party services;
- no limits about the extent of data and the number of sending messages for the customer;
- no extra expenses for the third party companies;
- an increase in Customer’s profit by Altcraft sending out messages instead of the third party companies;
- protecting client’s data by setting the permission levels depending on the employee’s’ roles;
- сompliance with the law of the Russian Federation "Personal Data Act" (data is stored on the equipment of the Customer in the Russian Federation);
- ensuring high productivity when sending messages (on the customer’s current resources, the platform allows you to send 1 million messages in ~ 20 minutes, deliver in ~ 60 minutes).


*As a result of cooperation the customer (marketing agency) and the company Altcraft, a better level of the offered services has been reached. Now the customer offers more favorable terms of service as well as the time of service along with the integration of each client have significantly been reduced. Customer’s clients have no longer a necessity to contract and make integrations with the third-party companies.*




In this article, we'll tell you how a Marketing Agency Took Its Business to a New Level Using Altcraft Marketing Automation Platform.

case-agency (1).png

Not a single company would like to waste its funds on inefficient marketing. Automation could improve a company’s performance and increase the profit.

How a Marketing Agency Took Its Business to a New Level

Marketing Automation With Altcraft. Case: Marketing Agency

![ak-on-premise-or-saas.png](/uploads/ak_on_premise_or_saas_300e8bc23c.png) 

As you may already know Altcraft Marketing Platform provides both On-Premise and SaaS solutions. 
That is the reason why we’re going to touch on this interesting theme. We’ll look at the differences between built-in and cloud solutions and describe their advantages. But first, let’s figure out what is what.

The cloud service (SaaS - Software as a Service) is a software distribution model in which a vendor develops and hosts a web application and  make it available to the customers via the Internet.

On-premise is a software package that is located on the customer’s server hardware. The customers buy software licence and maintain and administrate the software on their own.

![ak-on-premise-or-saas-table (1).png](/uploads/ak_on_premise_or_saas_table_1_9d423d7c94.png)

This review is not intended to counterpose these two solutions. We aimed to show that each solution has its obvious advantages. You just need to choose which one meets your business needs. We hope that this review will prove very useful.



Read the article to know what's the difference between On-premise and SaaS solutions. Choose the right type of deployment for your business.

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thumbnail_ak-on-premise-or-saas.png

ak-on-premise-or-saas.png

We’ll look at the differences between built-in and cloud solutions and describe their advantages. But first, let’s figure out what is what.

Customer Data Platform

Omnichannel Marketing

Loyalty programs

Drag-and-drop email designer

Personalized mailings

MVT and A/B testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Interesting and useful articles about marketing, our product and online communications

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