Real-time summary reports
for any channel

We have developed our own system for collecting and storing analytics. It quickly processes large amounts of data, immediately calculates and displays analytical reports. You will receive the necessary information for any time period without delay. 14 summary reports and 13 data sets are available for you.

Any audience in the platform can be automatically synchronized with the external database according to the set schedule. We have implemented this function on request from our customers. It simplifies the life of the marketing department and developers.

Interesting and useful articles about marketing, our product and online communications

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Personalize your content across all channels

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Content is generated using data obtained from external SQL database

Your customers will be able to grow faster and earn more using the new features of Altcraft Marketing. We have prepared for you favorable terms of cooperation on the Revenue Share model. Contact us and find out more.

Advanced and functional HTTP API in Altcraft Marketing will satisfy the needs of developers. API supports JSON and XML formats. It is possible to use queue servers (such as RabbitMQ) to import large numbers of client profiles in real time.

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Why Altcraft

Expand your range of services and attract new customers. Try out new features in the fast-paced Altcraft Marketing platform. We constantly communicate with our partners, exchange ideas and develop ourselves.

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MVT and A/B tests

Drag-and-Drop template designer

Integration and Webhooks

Loyalty programs

Omnichannel marketing

Personalized marketing

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and personal data policy

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SaaS or On-Premise - all functions are available

processing of personal data

An event registered on the platform can be redirected to an external system. This provides endless opportunities for integration. Connect external BI, DMP, CRM and other tools.

![ak-on-premise-or-saas.png](/uploads/ak_on_premise_or_saas_300e8bc23c.png) 

As you may already know ALTKRAFT Marketing Platform provides both On-Premise and SaaS solutions. 
That is the reason why we’re going to touch on this interesting theme. We’ll look at the differences between built-in and cloud solutions and describe their advantages. But first, let’s figure out what is what.

The cloud service (SaaS - Software as a Service) is a software distribution model in which a vendor develops and hosts a web application and  make it available to the customers via the Internet.

On-premise is a software package  that is located  on the customer’s server hardware. The customers  buy software licence and maintain and administrate the software on their own.

![ak-on-premise-or-saas-table (1).png](/uploads/ak_on_premise_or_saas_table_1_9d423d7c94.png)

This review is not intended to counterpose these two solutions. We aimed to show that each solution has its obvious advantages. You just need to choose which one meets your business needs. We hope that this review will prove very useful.



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We’ll look at the differences between built-in and cloud solutions and describe their advantages. But first, let’s figure out what is what.

Customer Data Platform

Omni-channel Marketing

Loyalty programs

Drag-and-drop email designer

Personalized mailings

MVT and A/B testing

Real-time analytics

Integration and WebHooks

On-premise or SaaS?

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