Priority of subscription

Previously, we told you what a resource is. Briefly, it is a tool that allows you to protect the subscriber from unnecessary emails.

For instance, you work with a bookstore site. Some users only want to receive notifications about changes in the status of their orders. Others want to be notified about upcoming promotions and sales. And there are others who regularly read your blog, where you share information about the hot news in the world of literature. To limit communication within one topic, three resources are created: Transactional Notices, Promotions and Blog. The customer can choose which resources to subscribe to and what newsletters to receive.

Suppose you have a new subscriber. They sign up for the blog using the address john1@example.com. After a couple of months the user loses access to this email and subscribes to the same newsletters from another address — john2@example.com. To which mailbox will this person receive the newsletters from now on? It depends on the priority of the subscription.

The campaign sends messages using the contact information indicated in the subscription with the highest priority. You can find out what priority a subscription has in the customer's digital profile on the "Subscriptions" tab. The lower the number is, the higher the priority is.

As a default, new subscriptions always get a higher priority. In other words, the contact information that the user provided the last time they subscribed becomes the primary contact information. This is the email or telephone number to which messages will be sent in further newsletters.

If you want to change this setting, go to the edit resource window and untick the "Increase priority for new subscriptions" box:

Sometimes subscriptions to the same resource and to the same channel get the identical priority. In such cases, the campaign sends only one message anyway. The address is randomly chosen.