Which mailing type to choose
What Are Mailings in Altcraft
- what message you will send
- how often you will send it
- which channel will be used (email, SMS, push, etc.)
- who exactly the message is intended for
Several types of mailings are available in Altcraft Platform:
- Broadcast
- Regular
- Trigger
- Multivariate testing
- Placement
Let’s briefly look at what they are and how they differ.
Mailing Types
1. Broadcast
- Notifications about important updates, such as a new product or feature, a price change, or an update to the privacy policy
- Blog digests
- News about sales and promotions, such as a New Year sale or Black Friday
2. Regular
On day X, the mailing starts and sends one message to each subscriber. Then it waits for the next day X and starts the mailing again. Messages will continue to be sent according to the schedule until you manually stop the mailing.
- Birthday greetings
- Service expiration reminders
- Reactivating inactive customers
- Weekly newsletters about newly published blog articles
- Product selections
3. Trigger
- importing a customer profile into a database
- adding a subscription to a resource
- an API request
- clicking a link in an email
- visiting a website
- submitting a form, and so on
- A welcome email after registration on a website
- A thank-you message after a purchase
- A request to leave a review
- An abandoned cart reminder
4. Multivariate Testing
The idea is as follows: several message templates are added to a mailing. Up to 8 templates can be tested simultaneously. Next, they are sent to a small part of the audience. The templates are inserted into emails randomly, and subscribers receive different emails.
The platform selects the most effective template based on the number of opened messages or clicks on links within them.
- Testing the effectiveness of a CTA button
- Finding the optimal ratio of images to text in an email
- Choosing the subject line that gets the strongest response from recipients
5. Placement
If the channel supports placement cancellation, the published content can later be removed from the resource manually or automatically at the specified date and time.
- Placing a banner in a user’s personal account
- Placing a banner on a website
- Placing a banner in a mobile app
