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We have developed our own system for collecting and storing analytics. It quickly processes large amounts of data, immediately calculates and displays analytical reports. You will receive the necessary information for any time period without delay. 14 summary reports and 13 data sets are available for you.

Any audience in the platform can be automatically synchronized with the external database according to the set schedule. We have implemented this function on request from our customers. It simplifies the life of the marketing department and developers.

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Your customers will be able to grow faster and earn more using the new features of Altcraft Marketing. We have prepared for you favorable terms of cooperation on the Revenue Share model. Contact us and find out more.

Advanced and functional HTTP API in Altcraft Marketing will satisfy the needs of developers. API supports JSON and XML formats. It is possible to use queue servers (such as RabbitMQ) to import large numbers of client profiles in real time.

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An event registered on the platform can be redirected to an external system. This provides endless opportunities for integration. Connect external BI, DMP, CRM and other tools.

![CJM.jpg](/uploads/CJM_fe16dcd093.jpg)

A customer journey map (CJM) contains detailed information about all customer actions: from the first thought of buying something to purchasing it. While our team is preparing a detailed guide on creating and automating a customer journey map, we are sharing with you the tools for its design.

### Customer journey mapping tools

[**Google Sheets**](https://www.google.ru/sheets/about/)

A simple but convenient tool for visualizing the customer journey. You write out the stages at the top, vertically — the characteristics of the buyer. On the plus side of Google Sheets, every team member can access and update them quickly. This product is free and it is also a big plus.

![google_sheets (1).png](/uploads/google_sheets_1_2aa101b637.png)

[**Figma**](https://www.figma.com/) or [**Sketch**](https://www.sketch.com/)

If you need to show all the details and visualize the customer journey, these tools are for you. With their help, you can create a bright and colorful CJM. Such a map will look impressive in presentations. But there is a disadvantage — you can't quickly update the map without a designer.

<Img
img="/uploads/Sketch_1_6427133448.png"
alt="Sketch"
src="A customer journey map template. Source: www.behance.net"
/>

[**Сanvanizer**](https://canvanizer.com/)

A free tool to create CJM templates. A simple and uncomplicated service will help you quickly illustrate the customer journey.

<Img
img="/uploads/Sanvanizer_1_8f9c98cda1.jpg"
alt="Сanvanizer"
src="A customer journey map template. Source: canvanizer.com"
/>

[**Miro**](https://miro.com/)

Free access for one team member. Simple interface and management of a customer journey map. There are ready-made CJM templates.

<Img
img="/uploads/miro_1_07298a8383.png"
alt="miro"
src="A customer journey map template. Source: miro.com"
/>

[**Touchpoint Dashboard**](https://www.touchpointdashboard.com/)

A completely paid service with advanced features. The number of participants is unlimited. You can add images, metrics, and other useful elements to your map.

<Img
img="/uploads/Touchpoint_Dashboard_1_ae5b1bf20a.png"
alt="Touchpoint_Dashboard"
src="A customer journey map template. Source: touchpointdashboard.com"
/>

The Altcraft Marketing platform can automate a customer journey map. The next article will show you how to do this.



Let's talk about the available tools you can use to create an effective customer journey map. Read in our article.

large_CJM.jpg

medium_CJM.jpg

small_CJM.jpg

thumbnail_CJM.jpg

CJM.jpg

While our team is preparing a detailed guide on creating and automating a customer journey map, we are sharing with you the tools for its design.

Customer Data Platform

Omnichannel Marketing

Loyalty programs

Drag-and-drop email designer

Personalized mailings

MVT and A/B testing

Real-time analytics

Integration and WebHooks

Customer Journey Map Visualization Tools

Customer journey mapping tools

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