Real-time summary reports
for any channel

We have developed our own system for collecting and storing analytics. It quickly processes large amounts of data, immediately calculates and displays analytical reports. You will receive the necessary information for any time period without delay. 14 summary reports and 13 data sets are available for you.

Any audience in the platform can be automatically synchronized with the external database according to the set schedule. We have implemented this function on request from our customers. It simplifies the life of the marketing department and developers.

Interesting and useful articles about marketing, our product and online communications

Import all customer personal data in CDP Altcraft Platform. This way you will have an undeniable advantage, because there are no limits on the amount of data stored in our marketing platform. The more information you have about your customers, the more targeted your email, SMS and push notifications will be.

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When the software is customized for your individual needs, the job becomes easier. All the functionality your business needs will always be at your fingertips. We offer:

Personalize your content across all channels

customizing-your-content-in-all-channels-image-en.png

Data-driven marketing involves using customer information to optimize business advertising and marketing communications. Collect data and run it through analytics tools in CDP Altcraft Platform.

What data can be collected:

Segment audiences according to accumulated and combined data in the platform and synchronize them with external information sources. Personalize your mailings in different channels using accumulated data and data from external sources.

Download documentation

Content is generated using data obtained from external SQL database

Your customers will be able to grow faster and earn more using the new features of Altcraft Platform. We have prepared for you favorable terms of cooperation. Contact us and find out more.

Advanced and functional HTTP API in Altcraft Marketing will satisfy the needs of developers. API supports JSON and XML formats. It is possible to use queue servers (such as RabbitMQ) to import large numbers of client profiles in real time.

Language is not an abstract construction of the learned, or of dictionary makers, but is something arising out of the work, needs, ties, joys, affections, tastes, of long generations of humanity, and has its bases broad and low, close to the ground.

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Create a theme for the form by choosing the appropriate color scheme. Change the style and color of the text. Add photos and YouTube videos to the form. To do this, insert additional code into the required tag.

Design to your taste

Find out what your customers want through questionnaires and surveys. Getting feedback on time will work in favor of your business. If you respond quickly to customer feedback, you will increase their trust and brand loyalty.

High-quality customer feedback

You can customize the logic of the form so that respondents go to different pages depending on which answer they select. This will make your survey or questionnaire more targeted. Before submitting the form, select the «Actions» tab. If the form is completed successfully, the data are automatically imported into your database.

Flexible form settings

Create forms and surveys in minutes

Questionnaires, customer satisfaction surveys, feedback forms — in Altcraft Platform you can design both simple and complex forms. Any form element can be made mandatory, so you can be sure that the user fills in the required fields.

Work in an easy-to-use visual form builder

The builder is intuitive, so you don't need professional knowledge to work with it. Add different types of questions to the form — short or long answers, one or multiple-choice questions, rating scales.

User-friendly interface

Response statistics are provided in the form of a line graph and chart. It is also possible to download data in MS Excel and CSV format. Analyze the information received and make your business even more successful.

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Forms in Altcraft Platform: create surveys, questionnaires and tests.

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Why business chooses Altcraft

SaaS or On-Premise - all functions are available

processing of personal data

An event registered on the platform can be redirected to an external system. This provides endless opportunities for integration. Connect external BI, DMP, CRM and other tools.

In Altcraft Platform, you can set up any scenarios for sending messages through various delivery channels. By analyzing the actions of customers, you can anticipate events many steps ahead. Here are examples of scenarios that can be implemented in our marketing automation service:


Email marketing is one of the most important customer communication channels. Four out of five marketers are more likely to give up social media marketing than email marketing. Here are illustrative examples of the email marketing strategy:


Build messages dynamically based on customer data and specified conditions in the template. This data can be obtained from an external SQL database. Substitute data from an external HTTP service via API or based on data from any web page.

![CJM.jpg](/uploads/CJM_fe16dcd093.jpg)

A customer journey map (CJM) contains detailed information about all customer actions: from the first thought of buying something to purchasing it. While our team is preparing a detailed guide on creating and automating a customer journey map, we are sharing with you the tools for its design.

### Customer journey mapping tools

[**Google Sheets**](https://www.google.ru/sheets/about/)

A simple but convenient tool for visualizing the customer journey. You write out the stages at the top, vertically — the characteristics of the buyer. On the plus side of Google Sheets, every team member can access and update them quickly. This product is free and it is also a big plus.

![google_sheets (1).png](/uploads/google_sheets_1_2aa101b637.png)

[**Figma**](https://www.figma.com/) or [**Sketch**](https://www.sketch.com/)

If you need to show all the details and visualize the customer journey, these tools are for you. With their help, you can create a bright and colorful CJM. Such a map will look impressive in presentations. But there is a disadvantage — you can't quickly update the map without a designer.

<Img
img="/uploads/Sketch_1_6427133448.png"
alt="Sketch"
src="A customer journey map template. Source: www.behance.net"
/>

[**Сanvanizer**](https://canvanizer.com/)

A free tool to create CJM templates. A simple and uncomplicated service will help you quickly illustrate the customer journey.

<Img
img="/uploads/Sanvanizer_1_8f9c98cda1.jpg"
alt="Сanvanizer"
src="A customer journey map template. Source: canvanizer.com"
/>

[**Miro**](https://miro.com/)

Free access for one team member. Simple interface and management of a customer journey map. There are ready-made CJM templates.

<Img
img="/uploads/miro_1_07298a8383.png"
alt="miro"
src="A customer journey map template. Source: miro.com"
/>

[**Touchpoint Dashboard**](https://www.touchpointdashboard.com/)

A completely paid service with advanced features. The number of participants is unlimited. You can add images, metrics, and other useful elements to your map.

<Img
img="/uploads/Touchpoint_Dashboard_1_ae5b1bf20a.png"
alt="Touchpoint_Dashboard"
src="A customer journey map template. Source: touchpointdashboard.com"
/>

The Altcraft Marketing platform can automate a customer journey map. The next article will show you how to do this.



Let's talk about the available tools you can use to create an effective customer journey map. Read in our article.

large_CJM.jpg

medium_CJM.jpg

small_CJM.jpg

thumbnail_CJM.jpg

CJM.jpg

While our team is preparing a detailed guide on creating and automating a customer journey map, we are sharing with you the tools for its design.

Customer Data Platform

Omnichannel Marketing

Loyalty programs

Drag-and-drop email designer

Personalized mailings

MVT and A/B testing

Real-time analytics

Integration and WebHooks

Forms and Surveys

Messaging apps

Customer Journey Map Visualization Tools

Customer journey mapping tools

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