How to Send an Email Blast
Wondering how to send an email blast? Need to know what an email blast is? Trying to figure out how to create an email blast?
If you want to make the most of email blast marketing, you’re in the right place! Mail blasting is a proven way to get your message to potential customers quickly. Once you know how to do email blast, you’ll find mail blasting an easy and effective email marketing approach.
Whether you know it or not, you have probably seen an email blast example in your own inbox. Now, let’s explore how to leverage them for your business.
What is an Email Blast?
An email blast is an email marketing tactic also known as an email broadcast.
When you send email blast, you’re sending a message to a large group of contacts at once. For example, if you have an existing email list with three segments – leads, customers, and past customers – an email blast would reach all of them. However, you would still personalize the message with custom fields.
Some email blast examples include announcing a new product, a new feature, or a limited-time offer.
When to Use Email Blast?
The best time to use an email blast is when you need to get the word out about a new business or offering fast.
If you can commit to doing A/B/n testing but you still need to make contact with potential buyers quickly, the email blast is the way to go. You can make the most of your customer data platform and get fresh eyes on your message right away, when it is at the peak of its relevance.
It is important not to overuse the email blast. If you send out an email broadcast for every little thing, you might lose subscribers. Plus, an email blast should only be sent to people you already have a relationship with.
The best email blast examples are enticing and add a lot of value even though they aren’t hyper-targeted!
How to Create Email Blast
Here are the seven steps to create an email blast:
1. Make Sure Your Email Database Is Clean
Before any email blast, check your deliverability statistics and your email database. Get rid of outdated entries that are causing emails to bounce. Also make note of any recent email messages with low deliverability so you know what to avoid in your email blast. These steps help you avoid being marked as spam in the future.
2. Warm Up Your IP
Warming up your IP establishes a good seller reputation and makes it less likely ISPs will automatically block your email messages. It is essential to warm up your IP if it is new or if you have not used it for an email campaign in the last 30 days. You must gradually increase the volume of emails you send over a period of several days. You can learn more about how to warm up your IP successfully.
3. Determine Your Message Goals
What do you plan to accomplish and what are the key metrics you need to monitor over time? Do you have a specific target for sign-ups or sales? Do you need to drive traffic to a particular page? This guides messaging and helps you set a baseline to know whether subsequent emails are trending in the right direction.
4. Find the Right Marketing Automation Software
The goal of your campaign, the size of your email list, and the messaging features you want to use will all come together to influence which marketing automation software meets your needs best. Be certain whatever suite you select integrates with your Customer Relationship Management so you can keep all data in one place.
In Altcraft Platform, you can send a broadcast in a few clicks. Just choose your target audience, message content, and launch day:
5. Create the Email Message
On the surface, an email message seems simple enough: It’s a subject line, body, images, and a call-to-action. But each element must be fine-tuned to your intended audience. Craft the subject line with care, as well as the first 30 characters of the message, which are visible in the preview used by most mobile email clients. Altcraft Platform comes complete with its own drag-and-drop email builder to make this process easier.
HTML Drag-and-Drop Builder in Altcraft Platform
6. Embed Personalization in Your Message
The cardinal rule of email marketing is this: No matter how many people you’re really talking to, your message should read like one-to-one communication. Use the data you already have on your subscribers to build out custom fields with relevant content. First name personalization is a terrific place to start.
Facts About Personalization
7. Use Your Subscriber Data to Improve Your Results
By using audience segmentation, you can send a more personalized message even though you may be talking to thousands of people at once. The thrust of your message may be the same for everyone, but you might tweak the wording for leads, current customers, and past customers.
8. Conduct A/B/N Testing to Refine Your Messaging
Rome wasn’t built in one email. After 3-5 days, take a look at your data so you’re equipped with lessons learned for the next email blast. Open rate, click-through rate, and unsubscribes are especially important to keep an eye on. If you’ve been split testing so far, determine your winner and document the results.
Done right, an email blast accelerates results from any promotion. With the tips above, you’ll be ready to create an email blast whenever your marketing plans call for it.
If you have any questions about how to send a broadcast, please contact us.