Segments as an analytical tool: FAQ

Segmentation is dividing the target audience into groups based on certain characteristics: age, city of residence, behavior on the site, interests, etc. How does segmentation work on the Altcraft Platform? You form a request where you set the conditions for a subscriber to enter the segment. The request is made for one or more profile databases. If a profile in that database meets the conditions, it is included into the segment.

Use a quick segment for this purpose. It instantly provides you with the list of subscribers you need. If you want, you can save this list as a fully functional segment or download the data for later analysis. Below you can find answers to frequently asked questions that platform users face while working with segments.

1. How do I know to whom the newsletter is sent?

2. Where can I find the email addresses of unsubscribers?

3. How do I find subscribers who clicked on a particular link in an email?

Suppose you're sending a newsletter on behalf of a bookstore with current month's novelties. The sample includes books in a variety of genres. You want to know your subscribers’ interests so that you could further personalize the newsletter. To do so, you need to track who clicked on a particular link. How to do this?

4. How do I find profiles that do not receive messages in any channel?

Sooner or later the contact data in the customer base becomes outdated: users may delete or abandon their mailboxes, change their phone numbers, or block push notifications. Sometimes subscribers mark emails as spam, or there are invalid email addresses that are initially added to the database. The campaign still sends messages to such users, but they are not delivered. Thus, it may have a negative impact on the sender’s reputation. For this reason, it is recommended to clean the database from time to time.

To understand which of your subscribers are out of communication at all, create a segment with several rules.

1. Email sent — does not exist.
2. SMS sent — does not exist.
3. Push sent — does not exist.

5. How do I find subscribers who don’t open the emails?

6. How do I see the subscribers who complained about the newsletter?

1. Selection by subscription to a resource with the selection condition of “complainer”.
2. Selection by email-openings with the selection condition of “at least [n] times in a date range”.

7. How do I find subscribers who didn’t receive emails from a particular campaign?

After the campaign is over, you go to the summary report and notice that the number of messages sent exceeds the number of messages delivered. Delivery failures can occur for a number of reasons: the recipient’s mailbox is full, the email address doesn’t exist, there are some problems on the mail server, spam filters are on, etc.

8. How do I see the subscribers who didn't receive a campaign because of Hard bounce?

If you have launched a campaign and want to know which profiles didn’t receive the email because that email address doesn’t exist, create a segment with several rules:

1. Email is never delivered within the campaign, although it is sent. Specify the resource and the campaign.
2. Profile status is hardbounced.

9. How can I see which of the subscribers did not receive the campaign because of the Soft bounce?

Soft bounce is not a subscription status, but a non-delivery of an email due to temporary problems with the recipient’s address. Soft bounces occur if:

• the recipient’s mailbox is full;
• there are some technical problems on the recipient’s mail server;
• the email is too large (for instance, because of an attachment);
• spam filters block the email because many recipients flagged it as spam.

Then create a new segment with two rules:

1. Email is never delivered in the campaign, although it is sent. Specify the resource and the campaign.
2. Profiles are not in the segment "Subscribers with the status Hardbounced".

10. How do I see which countries my newsletters are sent to?

11. How do I see the list of subscribers who hit the scenario?

12. How to export the list of profiles from the quick segment?

Thus, the list of frequently asked questions comes to an end. If you can't find the answer here, please, contact our technical support ;)