Unsubscribe links in email templates
- Mail services require the presence of an unsubscribe link in the email. If the link is missing, the email may be sent to spam or blocked.
- If the user does not see the unsubscribe button, they may mark the email as spam themselves. A high percentage of spam complaints can lower the sender's reputation.
Therefore, we recommend adding an unsubscribe button to every email. The platform provides several unsubscribe links:
- Unsubscribe link
- Global unsubscribe link
- User unsubscribe page link
In this article, we will explain each of them.
This is the simplest way to unsubscribe. When the email recipient clicks on this link, they are taken to the Altcraft unsubscribe system page.
To use this mechanism, create an email template and add a link with the variable {unsubscribe} in the footer:
<a href="{unsubscribe}" title="Unsubscribe">Unsubscribe from mailing list</a>
You can add a global unsubscribe link manually or through the link builder:
Here, a different variable is written in the href attribute — {globalunsubscribe}.
<a href="{globalunsubscribe}" title="Unsubscribe">Unsubscribe</a>
The unsubscribe link and the global unsubscribe link direct the user to the Altcraft system unsubscribe page. However, if you have your own unsubscribe page on your website and want to direct users there, you should consider using custom links.
An unsubscribe link is mandatory in any email. You can't accidentally forget it because the platform won't allow you to save the template without this link. By the way, if you've added the link to the email but the platform still «complains», check the text version. The unsubscribe link might be missing there.