How to launch an email newsletter
An email newsletter is one of the main tools of modern marketers. It is not surprising because this communication channel has a lot of advantages:
- High conversion rate. Email communication is the best way to convert a website visitor into a customer. Firstly, emails are focused on actions on the part of the recipient: reading an article, giving some feedback, completing a purchase. The Call-to-Action buttons make people complete such actions. Secondly, emails are actively used in automation scenarios, whether it is a welcome chain of emails or a notification about an abandoned cart.
- High ROI. This metric shows that the email newsletter is second to none. For every dollar spent on attracting a customer through an email channel, you get about $ 42 profit.
- Detailed statistics. The results of the email newsletter are easy to track. Such metrics as Open Rate, CTR, CTOR, returns, and so on are always available. The click map visualizes obtained results. This will allow you to analyze the effectiveness of your campaign and optimize it.
- Convenient feedback. Send your email to the customer who has recently made a purchase on your website and ask them to give feedback on the product. You can also send them a link to your survey to find out if they are satisfied with your service.
- A large volume of emails. The Altcraft Marketing platform uses its transport module — AKMTA (Altcraft Mail Transfer Agent), which helps to optimize delivery. It allows you to send tens of millions of emails at once.
Let's test these 5 facts and launch your first email newsletter.
The sending domain is the corporate domain from which you will send emails to your customers.
When creating a newsletter you can specify one of the corporate email addresses as the sender's address. It will be visible for your customer:
Sending out emails to all subscribers from your database is not the best option. People tend to filter the information they receive. That's what the resource is for. It allows you to send out only the content your customers are interested in.
Your customer can be subscribed to one or more resources. It is always possible to unsubscribe from the newsletters of a certain resource.
- The database you created in the previous step;
- The URL of your website or application;
- Tracking domain to track subscriber activity in your emails;
- From name and from email (sender's name and email address).
- scheduled from your SQL database
- through integration with the API platform
A single digital profile is generated for each customer whose data is in the database. It consolidates personal data activity, history, and subscriptions to resources:
It determines the method of sending out your newsletter. The type of campaign depends on the goals of your newsletter:
- If you need to send out unique content to subscribers just once, choose a broadcast campaign.
- If you need to send out content regularly, choose a regular campaign.
- If you want to send content to a subscriber as soon as some event has occurred, choose a trigger campaign.
To set up a campaign, specify:
- Email channel to communicate with subscribers.
- Newsletter recipients: customers whose data you uploaded to your database and then subscribed to the resource.
- Newsletter schedule.
- your email looks properly in different email systems;
- dynamic content and variables work correctly;
- email and SMS providers do not block your email because of its content.
To start a test newsletter, find your campaign in the general list and click the corresponding icon in the campaign menu:
Click the launch icon:
The campaign will be activated and start sending out your newsletter according to the schedule.
To analyze email deliverability to mailboxes of different providers, you can group the report by days, campaigns, and the domain groups of recipients:
You will see the information on providers in the table below:
The conversion funnel allows you to calculate the number of people who have performed a targeted action after receiving your email. Use an email campaign or template as steps in the funnel.